Paul Sweeney

The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive

Business EN ↓ 231 episodes

Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket. The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world. Hosted by Paul Sweeney , each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools yo...

Author

Paul Sweeney

Category

Business

Latest episode

Jul 6, 2026

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Episodes

Not Just for Big Companies: Cyber Risks for Small Business 30.03.2021

When it comes to cyber security, the weakest link is the user - the actual human being behind the computer. You could have the best systems in the world doing what they do best, but if someone clicks on something or does something at a user level, then you can potentially compromise a lot of the work.  The common misconception is that cyber security and cyber crime is an IT issue. It is, but it&ap...

Beyond JobKeeper - What does your business need to prepare? 23.03.2021

With the end of Jobkeeper approaching in March for those businesses still meeting eligibility criteria, and other tax concessions being phased out, business owners need to look beyond March. The COVID-19 crisis has provided some indirect beneficial outcomes. It has in many ways been a catalyst for businesses to closely examine how they operate, who they transact with, and the efficiency and profit...

Stop Losing Leads: Fix Your Website First 16.03.2021

What are the traps businesses fall into with digital marketing? Where does your website fit in with your marketing strategy? Claire Wendell from Click Click Media discusses the problems many businesses face when trying to get started with digital marketing. Claire states, "You really want to try with your online marketing to showcase who you are as a business. The behavior of consumers online...

Avoid the Early Mistakes New Founders Make 09.03.2021

Sandra Zalud shares some of the lessons learned from her experience of starting a business and provides some key advice for anyone getting started in business. Even with 25 years' experience with lending and assisting a mortgage broker, there were lessons to be learnt when Sandra started her own mortgage broking business. Sandra Zalud has been a representative of Liberty Network Services for...

Freedom Comes from Systems - Not More Hours 02.03.2021

When processes and procedures aren’t documented… A customer’s issue may be handled incorrectly Customer service won’t meet customer expectations Errors will be made How much time is wasted by other employees learning how to do someone else's job (badly) on the fly? How much of their own work do they not get done while they are covering for someone else?  Paul Sweeney from Pretium Solutions Ch...

Protect Your Business: Reduce Key-Person Dependency 23.02.2021

Every business has risks. Identifying the cost to your business from losing one of your key people is the first step in protecting your business from loss.  Jim Mills from Merit Wealth identifies the major risks to your business from losing a key person. How do you identify the impact? How do you create a plan to financially protect your business from the loss resulting from death, disablement or...

Sell for More: Lessons from a Real Business Exit 16.02.2021

Jason Smith, from Capital Plus Finance, shares his lessons learned from creating and successfully selling his business Cash Flow Advantage. Jason didn't start his business with a plan of selling. But the decisions he made and the systems he implemented transformed his business into a profitable business that ran independently of him.   When the time came to sell, Jason had a very saleable bus...

Avoid Disputes: Get Casual Employment Right 09.02.2021

Employers now have a new issue that has come to the forefront that's to do with a case concerning casual employment, and it has the potential to significantly change the way that employers look at casual employment. Before we actually look at this issue, it's important to understand what is meant by casual employment and the reasons why we have casual employment. Casual employment is the...

Future-Proof Decisions: Avoid the Common Pitfalls 02.02.2021

Rita Morar from Keystone Business Advisory  provides Part 2 of our discussion of the five pillars of success. In Part 1 (Last Episode) we dived deeply into this discussion of what is a primary motivator and why people need to understand what motivates them to have a really successful personal life and business life. In this episode Rita Morar unpacks the next four pillars of success. Rita Morar is...

Find Your Driver: Motivation that Powers Results 26.01.2021

Rita Morar from Keystone Business Advisory explains the five pillars of success. In Part 1 of this two part discussion Rita discusses the first and most important pillar of success which is  our primary motivation. A foundation of success is to identify and utilize your primary motivators. Find out how understanding your primary motivators can help you grow your business. Rita Morar is a Relations...

From Uncertainty to Action: Find Your 2021 Wins 19.01.2021

We are hearing from business owners about opportunities that now exist. Many are planning on how they will capitalise on these opportunities. “Creating opportunity is about more than just thriving in an unstable, sometimes scary world. It’s about becoming the best version of yourself, and creating the life where you have all the opportunities you need to reach your full potential. To increase the...

Disaster-Proof Cash Flow with the Right Policy 12.01.2021

It's important to have contingency plans as part of your risk management strategy. What plans do you have in place, right now, to deal with scenarios where your business isn't able to function for a period of time? From there, it is then essential to think about how your insurance can help you make these contingency plans happen. Dave Ferris, from DavelCorp Insurance Brokers, looks at bu...

Personal Goals First: Design the Business Around You 05.01.2021

Personal Goals play a valuable part in defining your business goals and the specific actions you need to take. A major cause of stress and anxiety for business owners is the failure of their business to enable their personal goals to be met. In this episode we explore why personal goals are very important in defining your business goals. How do your personal goals shape the goals and targets for y...

Get Aligned: One-Page Plan That Drives Action 29.12.2020

What's the point of a business plan?  My business is already up and running. Are business plans and goals the same thing? What do you need to include in your business plan? Are there any tools to help me create a business plan? Paul Sweeney, from Pretium Solutions (Chartered Accountant & Business Advisory) discusses why creating and reviewing your business plans are important activities f...

Fund Growth Smarter: Beyond the Bank Loan April 20, 2022 22.12.2020

What kind of funding does your business need? What do you need to do before you seek funding? What are the steps involved in preparing and submitting your finance application? Are there alternatives to borrowing? Jason Smith, from Capital Plus Finance, discusses these issues and more. Your finance needs to be part of your overall business strategy, so it's important to get it right. Find out...

Understanding Business Insurances and Why It's Risky Not to Use a Broker 15.12.2020

You may be an expert in your business - but do you know much about protecting your business? How about risk management? Most business owners don't know very much about insurance and they don't understand exactly  what insurances they will need. Dave Ferris, from DavelCorp Insurance Brokers, discusses why it's so important for business owners to have the right types of insurance and...

Migrate to Cloud Safely: Steps Owners Can Trust 07.12.2020

Cloud solutions aren't just for large businesses. Small businesses can also benefit from using tools that are cloud-based. Having data in the cloud allows users to access information quickly, which enables small businesses to make decisions and react to change effectively.  Luke Iacovelli, from UNITECH Solutions, discusses the importance of having your business IT in the cloud environment. He...

Borrow Right: Match the Loan to the Outcome 01.12.2020

Sandra Zalud, from Liberty Network Services, discusses the ways that businesses can use business loans. While funding is always an issue when starting a business, a business loan isn't available until a business has been trading profitably for 2 or more years.  There are many other ways that a business loan can be used. For example, businesses can use a business loan to pay off tax debt or to...

Shorten Sales Cycles: Frictionless Steps That Convert 23.11.2020

Our guest speaker, Harry Nathoo from Keystone Business Advisory, explores the topic of making great sales in difficult, changing times. Some key areas include: developing an overall strategy for marketing and sales targeting your sales efforts to make the most out of the marketing budgets of small businesses the importance of training sales staff No sales means no business, so this is an area of i...

More Capacity, Less Chaos: Why Scaling Protects You 17.11.2020

When we start a business,  we do so because  we want freedom. Then we become slaves to that business, and unless we grow by using scale to grow our business, we are not going to enjoy the freedom we want. Jim Mills, Financial Advisor with Merit Planning Hills, discusses this dilemma that faces most business owners. If you don't scale, if you don't build your resources and your processes...

Beat the Slump: Motivation Systems That Work 10.11.2020

It can be easy to stay motivated when your business is going well - but what about when things are hard? What do you do to keep yourself on track and maintain that passion for your business? Raj Nathoo, from Keystone Business Advisory, suggests we need to do two things. Firstly, he suggests we need to be open to change because what's going on around us is forcing us to adapt and adopt what&ap...

Catch Troubles Early: Financial Red Flags to Watch 03.11.2020

There are some very common tell-tale signs of when a business is under financial distress and heading for trouble. As a business owner there are some key aspects to running your business that you must proactively manage.  Bruce Gleeson from Jones Partners explains why managing cash flow and your compliance obligations are fundamental in avoiding business failure.  A key is to "get more busine...

Stop IT Blowouts: Set These Basics First 20.10.2020

What are the common  IT requirements for any business ? How you can avoid costly mistakes with your purchasing? Computers and Information Technology have become essential for businesses. A new computer, usually on sale,  is often one of the first purchases made for a new business. However, there is a danger that on-sale and free versions of software can add up to a costly, inefficient and risky wa...

Lead Yourself First: Mindset Habits of Top Owners 06.10.2020

Why do business owners feel stuck, and fail in achieving their personal and business goals? In this episode, Harry Nathoo from Keystone Business Advisory explains how a mindset of resilience can help you the business owner to not only survive, but thrive as we navigate through this crisis and beyond. Harry Nathoo has a proven track record of success in sales and marketing, strategic partnerships a...

Master Cash, Costs, Pricing, Forecasts - The Big 4 22.09.2020

In this episode we’re grateful to be able to share with you an interview from Alive 90.5’s Grow the Business - People Edition. Paul Sweeney is talking with Alive 90.5 hosts Paul Cripps and Kylie Thomas about 4 key areas to managing your business through and beyond the current crisis. These four areas as being key to managing a business through and beyond the current crisis. Cash Flow management -...

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