Paul Sweeney
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket. The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world. Hosted by Paul Sweeney , each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools yo...
Author
Paul Sweeney
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
Quiet Quitting Uncovered: Leadership Strategies with Dr Aaron Bazin 27.01.2025 28:36
Are you struggling with disengaged employees, declining productivity, or a team that seems to have mentally checked out? You’re not alone. The rise of quiet quitting —where employees do the bare minimum instead of actively contributing—has become a major challenge for businesses. But what if quiet quitting isn’t the real problem? What if it’s just a symptom of something deeper? In this episode, Pa...
How to Keep Your Business Afloat: Insights on Costs, Cash, and Customers 13.01.2025 39:22
Are you a small business owner worried about cash flow, rising tax debt, or financial uncertainty? You’re not alone. Many SMEs struggle with these challenges, but the good news is that there are practical strategies to help you navigate them. In this episode of The Business Behind Your Business , we sit down with insolvency expert Bruce Gleeson from Jones Partners to discuss the critical financial...
2024 - A Year in Review 30.12.2024 15:41
In this reflective episode of The Business Behind Your Business , host Paul Sweeney recaps key insights from 2024 and provides actionable advice for setting your business up for success in 2025. Paul emphasizes the importance of revisiting your business's purpose and strategy, systemizing operations, leveraging technology like AI, and empowering your team to achieve their best. With highlight...
From Strategy to Sales: Weekly Sprints for Business Growth 16.12.2024 34:57
Struggling to grow your business and boost sales? Many business owners get stuck in inefficient sales processes, chasing the wrong clients, or failing to execute a clear strategy. In this episode of The Business Behind Your Business , we uncover a proven framework to help you increase sales, optimize your strategy, and achieve sustainable growth—without the overwhelm. Host Paul Sweeney is joined b...
From Burnout to Brilliance: Transforming Workplace Culture 02.12.2024 40:13
Burnout is at an all-time high, and it’s affecting leaders just as much as their teams. But what if burnout wasn’t just about stress or overwork? In this episode, leadership expert Trudy McDonald shares why burnout happens, how leaders unintentionally contribute to it, and—most importantly—how to fix it. If you want to create a workplace where people thrive, stay engaged, and perform at their best...
Breaking Free from Day-to-Day Operations: Systemize Your Business 18.11.2024 31:28
Are you constantly caught up in the day-to-day operations of your business, leaving little time to focus on growth? Do you find it difficult to delegate tasks effectively, leading to burnout and inefficiency? If so, this episode is for you. Learn how systemology can help you break free from the daily grind, streamline your operations, and create a business that thrives—without relying on you for e...
Building Wealth Beyond Business: Property Strategies for Business Owners 04.11.2024 24:46
Are you a business owner looking to build wealth beyond your business? Many entrepreneurs focus solely on growing their business but overlook the potential of property investment as a way to secure long-term financial success. In this episode, finance expert Charles Zerafa joins us to discuss how business owners can strategically invest in commercial property to build wealth, reduce risk, and leve...
Cracking the Code: Quality Certification Simplified 21.10.2024 31:36
Are you struggling to improve efficiency, secure bigger contracts, or build trust with customers? Quality certification could be the key to unlocking new opportunities for your business. In this episode of The Business Behind Your Business , we dive into the world of ISO 9001 and quality management with John Mason from Quality.com. Whether you’re a small business owner or part of a larger organiza...
Why 80% of Marketing Fails: The Strategic Missteps Businesses Make 07.10.2024 30:07
If you’ve ever felt like your marketing efforts aren’t delivering the results you expected—or worse, feel like you're just wasting money—this episode is a must-listen. Marketing expert Karim El Gabaili joins host Paul Sweeney to break down why so many marketing strategies fail and what businesses can do to build a marketing engine that actually works . Whether you're frustrated by low RO...
Scaling with Structure: Garrett Delph on Fixing Chaos in Business 25.09.2024 31:28
Feeling stuck in the cycle of micromanagement? Wondering why your team isn’t performing the way you’d hoped—despite all your oversight? This episode is for you. Join us as we uncover the real reasons micromanagement persists in businesses and why it’s not a leadership flaw—but a structural one. In this conversation with Garrett Delph, founder of Clarity Ops, you'll learn how to move from chao...
From Overworked to Architect: Bradley Hamner's Blueprint for Business Freedom 10.09.2024 37:43
Are you feeling overwhelmed in your business—wearing all the hats, constantly putting out fires, and wondering if you’ll ever get the freedom you set out to create when you first started? Well this episode is for you. Whether you're early in your entrepreneurial journey or running a growing business that’s starting to outgrow you, this conversation will help you break free from the daily grin...
Using AI for Business Success 26.08.2024 42:52
Feeling overwhelmed by all the hype around artificial intelligence? Not sure how it fits into your small business—or if it even should? This episode is your starting point. Join us for a practical and myth-busting conversation with AI entrepreneur and Anabots AI co-founder Josh Thomas, who breaks down how small and medium-sized business owners can start using AI today to improve efficiency, make b...
Smart Cost-Cutting Strategies to Boost Your Business Profits 15.08.2024 23:35
Discover proven cost-cutting strategies that can significantly increase your business profits without sacrificing quality. In this episode of 'The Business Behind Your Business,' we dive deep into practical tips and techniques to streamline your operations, reduce overheads, and drive sustainable growth. Some of the strategies include: Assess Current Expenses Negotiate with Suppliers Opt...
Spotting Employee Red Flags: Navigating Employment Challenges in SMEs 29.07.2024 44:05
Employee issues can drain time, resources, and morale from your business. By addressing these red flags early and effectively, you can maintain a positive workplace environment and ensure your business thrives. Our experts James Frank and Raj Nathoo discuss the common issues that arise with employees in small and medium-sized businesses. From legal compliance and the importance of clear communicat...
Breaking Barriers: Overcoming Common Business Growth Excuses 16.07.2024 23:32
In this episode of "The Business Behind Your Business," host Paul Sweeney dives into the common excuses that hold business owners back from achieving profitable growth. What is stopping your business from achieving "Better Business Profits than 70% of Your Competition"? Paul explores actionable strategies to overcome these barriers. Discover how to move beyond the typical reas...
The Great Wealth Transfer 02.07.2024 34:29
Are you a small business owner over 50 wondering how to exit your business or pass it on to the next generation? Or maybe you're part of the younger workforce looking to understand how you can step into ownership without massive upfront costs? In this episode, we dive into one of the most critical challenges facing small and medium business owners today: how to successfully plan for successio...
Stay on Top of Your Numbers: Expert Tips for Small Business Owners 19.06.2024 24:02
In this episode of "The Business Behind Your Business," we discuss the critical importance of understanding your financial figures as the year comes to a close. With tax season approaching, maximising your returns and profits is crucial, but many business owners often overlook the need to stay on top of their financial data. We highlight the necessity of maintaining accurate and up-to-da...
Mastering Business Storytelling with Video Marketing 03.06.2024 30:02
Are you struggling to make your business stand out online? Not sure how to connect with your audience in a way that builds trust and drives results? In this episode, we dive into a powerful marketing tool that’s often underutilized— storytelling through video . Whether you're camera-shy or already dabbling in content creation, this conversation will help you better understand how to use video...
Are You Paying Too Much Tax? Unlock The Power of End-of-Year Tax Planning 24.05.2024 22:13
Do you feel confused about what you should be doing for your business at the end of the financial year? Do you feel pressure to buy, buy, buy with the EOFY sales? Or do any of these concerns around business taxes sound familiar? Scrambling to find the cash to make your tax payments Withholding spending on your business to free up money to pay your taxes Confusion and worry over taxes You aren&apo...
Adapt or Vanish: Navigating Business Disruption in the Age of AI 03.05.2024 31:13
What should business owners do when new technology threatens to derail their business? Close down or find a new path? This was the dilemma experienced by professional copywriter Leanne Shelton (Write Time Marketing). With the avalanche of artificial intelligence taking over much of content creation, Leanne made the challenging decision to pivot her business and embrace AI by becoming an expert on...
Unlocking Opportunities: Navigating Business in Uncertain Times 22.04.2024 24:45
There's so much uncertainty in the world and it can feel hard to confidently lead your small business when the path ahead is unclear. Today we're joined by Jim Mills, the managing director of Merit Planning Hills, to look at some strategies to help guide businesses during difficult times. Jim looks at some of the factors that affect businesses, including: Economic fluctuations Interest r...
Beyond Credit Cards: Best Alternatives for Funding Your Business 09.04.2024 25:02
As a small business owner, do you fall back on your business credit card for everything? While using these credit cards is very popular, it's important to recognise when there are better solutions. We are joined by Jason Smith (Capital Plus Finance) for a frank discussion on how credit cards can be misused by businesses, plus learn about some useful options for your funding needs such as non...
Save Your Business Money by Improving Employee Engagement and Retention 28.03.2024 28:16
Does your business struggle with a constant turnover in employees? This is an issue for many businesses and the cost of hiring and onboarding new employees is high. Or perhaps you have some amazing employees and you want to learn more about how to retain them? We are joined by Paul Cripps from PK People Solutions to look at these issues and more. Paul highlights some of the Key Takeaways from the...
Strategic Insights: Unveiling the Power of Three-Way Forecasting 15.03.2024 19:39
In this episode we'll be exploring the transformative power of Three-Way Forecasting and how it can revolutionize your approach to financial planning and decision-making. Understanding Three-Way Forecasting: What exactly is Three-Way Forecasting? We break down this concept into digestible pieces, explaining how it integrates income statements, balance sheets, and cash flow statements. Learn w...
5 Reasons Why Your Business Plan Can Fail 01.03.2024 22:23
If you watched our last episode, you will have learned that it is never too late to make a business plan. In this episode, we look at some of the common mistakes business owners make when creating and using business plans. So look out for these 5 common business plan fails: Not actually making a plan Lack specific goals Plan isn't implemented No accountability Nothing is measured Learn more...
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