The Business Behind Small Business

#15: In this episode, Sevana and Chloe go in-depth about processes. You've heard them use this word plenty of times, and in this episode, they will tell you exactly why you need them, how to get started, and then what to do afterwards.  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbe...

#77: Attracting a great client is hard enough. Keeping them — while protecting your team's time, your margins, and your own sanity — is a completely different skill. This episode covers the specific strategies small business owners can use to build client relationships that last: how to create touchpoints that feel like care rather than noise, how to proactively identify at-risk relationships...

#76: Most small businesses lose clients not because the work was bad — but because the beginning was messy. A client who feels confused, uncertain, or underinformed in the first two weeks is a client who starts looking for reasons to leave. This episode covers exactly how to build a client onboarding process for your small business that sets expectations clearly, reduces the back-and-forth that ea...

#75: Every small business owner needs clients. The question is whether you're farming them or fishing for them — and the answer determines the kind of clients you end up with, the energy it takes to keep them, and how sustainable your growth actually is. This episode breaks down the difference between organic marketing and networking as client-acquisition strategies for small businesses: what...

#11: In this episode, Sevana and Chloe dive in to how to retain talent, measure value and create experiences to retain your staff. Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?  Let us know here: thebusinessbehindsmallbusiness@gmail.com Check out our website! www.thebusinessbehindsmallbusiness.com Send us Fan Mail Sup...

#10: In this episode, Sevana and Chloe are deep diving into what happens to your business when something happens to you. Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?  Let us know here: thebusinessbehindsmallbusiness@gmail.com Check out our website! www.thebusinessbehindsmallbusiness.com Send us Fan Mail Support the s...

#9: **Uh-Oh. This episode is being re-recorded. We'll upload it as soon as we have it done (again)!** In this episode, Sevana and Chloe will help you define who you are, who you are to and within your company, who you want to be, and then separate those roles to help you separate yourself from your company. Want to ask a question, leave a comment or become a sponsor for a future episode of “T...

#8: In this episode, our hosts, Sevana Stone and Chloe Lee discuss what does commingling in your business looks like, what are the consequences, and how to stop doing this to your business. Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?  Let us know here: thebusinessbehindsmallbusiness@gmail.com Check out our website!...

#7. In this episode, our hosts, Sevana Stone and Chloe Lee go over RED FLAGS on your financial reports so you know what to look for! Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com Check out our website! www.thebusinessbehindsmallbusiness.com Send us Fan Mail Su...

#6: In this episode, our hosts, Sevana Stone and Chloe Lee discuss essential bookkeeping terms that are all business owners should be familiar with and can use to know their financial reports better to manage the business. Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@g...

#5: In this episode, our hosts, Sevana Stone and Chloe Lee talk about ways to avoid or take steps to transition out of being a slave to your business and feeling like you've created a job for yourself rather than the business owner that you set out to be! Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know...

#4: In this episode, our hosts, Sevana Stone and Chloe Lee talk about ideas, tips, and tricks of how to work from home and making it work, whether you've voluntarily or involuntarily are at risk of merging your personal space with your business space. Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here...

#3: In this episode, our hosts, Sevana Stone and Chloe Lee talk about identifying toxic clients and ways to improve those relationships or, if needed, knowing when it's time to call it quits and how to handle exiting those toxic relationships.  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebu...

#2: In this episode, our hosts, Sevana Stone and Chloe Lee talk about their journey to build both of their respective companies, one with the focus to build a legacy business that is to be inherited and one with the focus to build a business to sell.  Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: the...

#1: In this episode, we introduce our hosts, Sevana Stone and Chloe Lee. They speak to why they created the Business Behind Small Business and their journey to build both of their respective companies, one with the focus to build a legacy business that is to be inherited and one with the focus to build a business to sell.  Want to ask a question, leave a comment or become a sponsor for a future ep...