The Business ATvantage

Do you have an idea that would help make your job easier or would benefit the athletic training community? Listen to Episode 16 as we kick off a 4 episode series on creating a business plan with a discussion on developing your idea. Music by Mr. Logistix (@ buuk_werm ).

In our 15th episode, we look at a "Case Study" in which we speak to athletic trainer Robert Kirkland and discuss his unique experience working with the parkour and tempest free running community! Music by Mr. Logistix (@ buuk_werm ).

Last episode we looked at cultivating your own brand. In Episode 14 we're discussing how to promote that brand and utilize marketing to enhance your identity and your relationships. Music by Mr. Logistix (@ buuk_werm ).

How does branding affect you personally and professionally? How can you use it to help advance the profession? In Episode 13 we answer these questions and look at NATA's  branding efforts. Music by Mr. Logistix (@ buuk_werm ).

Taxes: we don't really like them, but we all have to pay them. Episode 12 we try to make them a little easier to comprehend and hopefully you'll owe a little less in the end. Music by Mr. Logistix (@ buuk_werm ).

The first episode in March focuses on National Athletic Training Month. Why does it exist? What can each of us do? Why should we do it? Also, a look at two popular campaigns outside of athletic training. Music by Mr. Logistix (@ buuk_werm ).

For our 10th episode we look at a "Case Study" in which we speak to The Biggest Loser and Universal Studios athletic trainer Kelly Hudson about her unique experience within the performing arts. Music by Mr. Logistix (@ buuk_werm ).

Why do you work? Is your work your passion? Is your work fulfilling? This episode revolves around the question Why Do We Work? Inspired by a TED Talk, we look at the history of work and discuss how that relates to the world of Athletic Training. Music by Mr. Logistix (@ buuk_werm ).

This episode we take a look at both sides of hiring and firing. What to look for or ask when going through the hiring process. How being fired can be used as an opportunity for feedback. Plus a few tips to make important career decisions. Music by Mr. Logistix (@buuk_werm).

From emails, to phone calls, to social media and attire, this episode we look at professional etiquette and how it applies to Athletic Training. There are many perspectives on the topic, we analyze whether we can come to a foundational agreement amongst ATs. Music by Mr. Logistix (@ buuk_werm ).

Who are the best negotiators and how they able to get precisely what they want. What resources are currently available to athletic trainers and what can they do to help themselves at the negotiation table. Music by Mr. Logistix (@ buuk_werm ).

This week we switch things up and look at a "Case Study" in which we speak to CBU Athletic Training graduate Holly Hartley about her unique experience with the Pacific Crest Drum & Bugle Corp. Music by Mr. Logistix (@ buuk_werm ).

What travel opportunities are available within the Athletic Training profession. Tips on how to find them, what to do while on one and what to do once you've come home. Plus, some AT hacks to take full ATvantage of travel opportunities. Music by Mr. Logistix (@ buuk_werm ).

How we are all managers and why management is so important. Why empathy, compromise and fairness are essential management attributes. Music by Mr. Logistix (@buuk_werm).

Why the importance of Business is often overlooked by Athletic Trainers and why it should no longer be, a conversation with NATA President Scott Sailor, and how Steve Jobs can help in Athletic Training. Music by Mr. Logistix ( www.soundcloud.com/buuk_werm ).

Who are we, what is this podcast, what are we about and how does it benefit you? We address these questions and more on this introduction episode of The Business ATvantage. Music by Mr. Logistix ( www.soundcloud.com/buuk_werm ).