Emma Storey -Gordon
The Business and Wealth Show
Helping fitness business impact more people. Upgrade yourself,Build your business,& thrive by surrounding yourself with the right people.
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Episodes
Ep. 221 - Launch lessons with Chrissie 23.09.2025 34:33
Apply for AFM here 00:00 Introduction and Personal Updates 02:30 The Importance of Consistency in Launches 03:36 Innovative Approaches to Launching New Programs 06:36 Creating Excitement and Energy in Marketing 10:19 The Impact of Branding and Presentation 11:26 Navigating Follower Dynamics During Launches 15:13 Leveraging Live Interactions for Engagement 17:57 Content Strategy and Audience Connec...
Ep. 220 - What I learnt from 2 days with the top content creators in the UK 16.09.2025 20:53
Apply to join AFM here 00:00 Introduction and New Beginnings 01:26 Insights from the Creators Retreat 06:07 The Business of Brand Deals 11:02 The Value of Creating Value 15:50 Survivorship Bias in Content Creation 19:53 Final Thoughts and Practical Tips
Ep. 219 - Taking your business seriously 11.09.2025 29:27
Join AFM here 00:00 Navigating Self-Employment Challenges 03:06 Building an Online Business: The Gym Floor Dilemma 05:43 Taking Your Business Seriously 08:34 Overcoming the Fear of Embarrassment in Business 11:33 Quality vs. Quantity in Content Creation 14:19 Outsourcing: What to Delegate and What to Keep 17:22 The Responsibility of Business Ownership 20:19 Creating a Sense of Community in Busines...
Ep. 218 - Instagram vs. Reality: The Truth About Business Ownership 09.09.2025 17:30
Apply for AFM here 00:00 The Illusion of Business Ownership 02:40 The Reality of Responsibility and Stress 05:50 Tough Truths About Business Success 08:26 The Importance of Marketing Innovation 11:14 Embracing Change and Unpredictability in Business
Ep. 217 - Managing Client Drop-offs, Business Growth & avoiding negative spirals 02.09.2025 27:32
Find out more about AFM here 00:00 Navigating Creativity and Burnout 02:57 The Importance of Rest and Recovery 06:07 Managing Client Drop-offs and Business Growth 08:59 The Reality of Competition in the Fitness Industry 11:55 Balancing Coaching and Marketing Skills 14:47 Understanding Marketing Metrics 17:45 The Necessity of Consistent Content Creation 20:47 Cultivating a Positive Mindset 23:30 Co...
Ep. 216 - I become a millionaire before 30 - here is how.. 26.08.2025 24:07
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Ep. 215 - Building a business around human connection and NOT increasing your prices 22.08.2025 36:23
Apply to join AFM here 00:00 Introduction and Background 02:56 The Journey of Building an Online Business 05:47 Adapting and Learning from Mistakes 08:39 The Role of Check-Ins in Coaching 11:34 Human Connection vs. Automation in Coaching 14:32 Marketing Strategies and Client Engagement 17:24 The Importance of Education and Prevention 21:15 Future Aspirations in Coaching and Education
Ep. 214 - Client feedback, coaching experience, live content & Perspective baths, 19.08.2025 37:24
Apply to join AFM here 00:00 The Power of Perspective 04:11 Navigating Feedback and Client Expectations 06:44 The Balance of Saying Yes and No 12:13 Understanding Your Niche and Client Needs 17:37 Taking Action Over Perfection 25:34 The Importance of Experience in Coaching 29:08 Simplifying Your Message and Offerings 34:45 Embracing Live Content and Authenticity
Ep. 213 - Starting your coaching business 12.08.2025 7:34
Apply for AFM here coaching, business, marketing, niche, online coaching, client acquisition, service design, social proof, give first approach, entrepreneurship Summary In this episode, Emma Storey-Gordon discusses essential steps for new coaches starting their journey. She emphasizes the importance of defining a niche, creating an exceptional coaching service, and implementing effective marketin...
Ep. 212 - Fixing your money mindset ( Wanting to make money doesn’t make you a bad coach.) 05.08.2025 5:21
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Ep. 211 - Caring about money doesn't make you a worse coach. 31.07.2025 27:27
Apply to join AFM here In this conversation, Emma Storey-Gordon and Jules discuss the often-taboo topic of money in the coaching industry. They explore the importance of financial success for coaches, the mindset shifts required to view oneself as a business owner rather than just self-employed, and the impact of community and surrounding oneself with successful individuals. They also touch on gen...
Ep. 210 - Change how you think about sales & marketing 23.07.2025 12:46
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Ep. 209 - Building Wealth 15.07.2025 1:03:30
Check out the bitcoin collective podcast here Find out how to build a business that builds wealth https://afmentors.com/
Ep. 208 - BRANDING branding, B R A N D I N G 08.07.2025 45:50
Apply to join AFM Dressing for the day you want to have can change your energy. Personal branding is about how you present yourself and the feelings you evoke in others. Networking events can provide valuable insights and inspiration for your business. Your story and why you do what you do are powerful tools in branding. Emotional branding connects with your audience on a deeper level. Authenticit...
Ep. 207 - advice we would give to build your business if we weren't afraid of hurting your feelings... 01.07.2025 39:15
AFmentors.com 00:00 Introduction and Theme Overview 02:56 Tough Love vs. Honesty in Coaching 05:52 Overcoming Self-Created Obstacles 08:40 The Importance of Urgency and Deadlines 11:30 The Dangers of Comparison 14:06 Growth Mindset vs. Fixed Mindset 20:45 Breaking the Echo Chamber: Market Perception vs. Reality 22:13 Detaching Personal Identity from Business 24:03 Defining Success: Beyond Producti...
Ep. 206 - An interview with Emma about investing and financial freedom 23.06.2025 30:43
An interview with Emma about investing and financial freedom Chapters 00:00 Introduction and Purpose of the Podcast 00:55 Understanding Money and Investing 03:23 The Importance of Time in the Market 06:28 Risk Management and Diversification 09:21 The Role of Financial Advisors 11:58 Building Financial Independence 14:10 The Journey to Financial Freedom 19:01 Investing for Future Generations 23:06...
Ep. 205 - Mother & business owner: Hayley thriving in both! 17.06.2025 50:57
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Ep. 204 - The ups & downs of business 16.06.2025 32:49
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Ep. 203 - Business lessons with KATE- Nursing to coaching, building a business with chronic illness & more 10.06.2025 44:36
Apply to join AFM Kate transitioned from nursing to coaching after feeling burnt out. She found her passion in coaching during the pandemic. The importance of mentorship in her journey. Managing chronic health issues while running a business. The flexibility of online coaching allows for better health management. Kate emphasizes doing everything with 100% effort. The significance of passion in att...
Ep. 202 - More leads & higher retention - the AFM BOOTCAMP 06.06.2025 20:25
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Ep. 201 - You need more urgency 03.06.2025 10:01
Apply to join AFM here Most people need to take more action. Lack of urgency is a fundamental problem. You need to create urgency yourself. Inaction is costing you a shit ton of money. You could turn your business from a side hustle into a successful business in three months. Regret will sting far more than trying. You need to set some bigger goals. Act like your time is limited because it is. You...
Ep. 200 - Building a community 29.05.2025 22:10
Apply for the bootcamp here 00:00 Reflecting on Conversations and Choices 02:53 The Importance of Questioning and Mentorship 06:11 Building and Nurturing Community 09:08 Business Models and Community Dynamics 11:57 Value and Identity in Community Membership 14:51 The Role of Coaching and Engagement 18:07 Navigating the Entrepreneurial Landscape 21:02 Looking Ahead: Bootcamp and Future Plans
Ep. 199 - Finding Your Niche & doing what you love - Leanne! 27.05.2025 39:21
Apply to join AFM here 00:00 Finding Your Niche: A Personal Journey 07:05 Overcoming Challenges and Mindset Shifts 11:50 The Importance of Consistency and Urgency 15:51 Balancing Big Goals with Daily Tasks 20:00 Confidence and Authenticity in Coaching 30:32 Embracing Pressure as a Privilege
Ep. 198 - Building an authentic business. How to deal with refunds, pauses & cancelations 20.05.2025 15:05
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Ep. -197 Business lessons with Orla 13.05.2025 49:28
00:00 Introduction and Mindset Shift 02:58 Orla's Coaching Business Model 06:00 Defining Your Niche and Clientele 09:00 Managing Client Expectations and Complaints 12:05 The Importance of Content and Communication 15:03 Navigating Client Retention and Growth 17:59 Personal Experiences and Industry Insights 21:53 Building a Community from Scratch 26:12 The Ongoing Journey of Business Growth 32:41 E...
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