The Bumper Blueprint: AI Systems & Operational Growth for SMBs

Hey everyone! It's Jovana here and I'm back with another season and this episode is about what I've been up to since I last spoke to you, a big shout out to a listener and my thoughts on customer journeys and that sometimes having friction is not that bad for business! I'm sharing lessons from my personal experiences. Tune into learn more Here's what we cover: [00:02:20] Crypto...

Hi again and thank you for tuning into Marketing Automation Made Simple Podcast. This is your host Jovana from Bumperleads.com and I'm on a mission to simplify the world of marketing and automation for small business owners around the world, so they can save time, money and scale their businesses faster. Today I'm excited to close off this season with a company that we've all grown up...

Today, it's a solo episode from Jovana sharing some of the marketing automation principles that keep us on the straight and narrow, when it comes to building automations. There are 10 things that we like to keep front and center when creating automations or working with clients. And these are: Work less, convert more Simplicity If you set it and forget it, you will regret it If the work doesn&...

Are you using tags, lists, or custom fields in your CRM? Have you ever wondered which one is better? And how does AI play a role in the CRM and the Marketing Automation space? Today's guest needs no introduction - Chris L. Davis is a great friend of mine who is a host of a popular podcast called ⁠All Systems Go! Podcast⁠. Chris is also the Founder of AutomationBridge.com . In this episode, Chr...

Hey, awesome listeners! In this podcast episode, Jovana teams up with Reid Robinson, the AI Product Guru at Zapier, to dive into the magic world of Automation and AI. We are pumped to have Reid spill the beans on how Zapier is making businesses' lives way easier. Reid dives deep into Zapier's powers – it's not just a tool, it's THE tool that can automate anything you dream up. They...

Wondering how to spend an extra day in February? "Make time for what matters" This is the inspiration behind ActiveCampaign's Leap Day Extravaganza Event scheduled to run on the 29th of February over 29 hours! On the Leap Day Extravaganza Virtual Event , the aim is to assist small business owners and marketers in saving time and increasing productivity through the use of technology,...

Welcome back to Marketing Automation Made Simple. In this episode, Milena and Jovana dive into the essential updates and trends for marketing automation in 2024. Major Update Alert : Email service providers like Yahoo and Google are requiring updates to domain protocols, specifically DKIM (Domain Keys Identified Mail) and DMARC (Domain-Based Message Authentication, Reporting, and Conformance). Act...

As of February 2024, if your business sends newsletters on a regular basis, you will need to pay close attention to some big changes happening in the email marketing space.  Google and Yahoo have both announced that they will be implementing stricter measures around email authentication protocols that will require every sender to authenticate their email domain, to ensure safer and less spammy inb...

In this episode of the Marketing Automation Made Simple podcast, Jovana welcomes Shawn Herring, Chief Marketing Officer at airSlate , to discuss a brand new report on marketing automation and AI for small businesses. With over 20 years of experience in leading marketing teams, Shawn shares insights on how small businesses can effectively grow and compete in today's market. Tune in to learn mor...

In this episode, Jovana is joined by her twin sister and colleague, Milena, to discuss the top questions to ask when designing sales funnels for your business. Whether you're a large or small business, this episode will provide valuable insights to help you create an effective marketing automation strategy. Tune in to learn more about sales funnels and how they play a crucial role in your mark...

Over the last 3 months, Corey and I have been on a much needed adventure working and travelling through Turkiye and Greece. We packed 1 suitcase, including our laptops and quickly decided on our destination. Within 3 days, we were on the plane to Izmir, Turkiye. During our trip, Corey rediscovered his passion for craft beer. We got talking to a few large craft breweries and bars located in Izmir a...

In this podcast interview, Jovana is bringing one of her old guests back - Ashleigh Alsadie also known as The Cold Calling Queen! In this episode, we discuss how to purchase cold lists and how to use them in your business. Ashleigh shares insights on the effectiveness of cold lists for lead generation and emphasizes the importance of having a clear purpose and criteria when purchasing a list. She...

In this episode of Marketing Automation Made Simple, Milena and Jovana from Bumper Leads talk about how businesses can take advantage of AI to save time and money. They talk about different tools like HubSpot, ActiveCampaign and Notion, and provide prompts that can be used to create personalized content that don't sound like they were generated by AI. They also emphasize the importance of foll...

In this episode, we are going behind the scenes to showcase how we apply segmentation rules in a CRM. There is going to be a lot of geek talk but we've tried our best to simplify the message and make this a fun interview. When done right, segmentation can save your business time in following up or nurturing leads or clients; and in the examples we shared today, segmentation can transform a bus...

Learn what segmentation is and how to make it work for your business! There are many marketing topics written about segmentation, but it can be overwhelming to unpack it. Where do you start? This episode is designed to simplify the rules of segmentation and help you, through examples, uncover the best ways to use technology to help you create a more personal customer journey through smart segmenta...

You’ve heard it on the news, but in this episode, Milena and I are sharing our thoughts on the new paradigm shift, of tectonic proportions, that is hitting the technology space and will force all of us to change how we do ‘tech’ forever. I’m sure many of you have heard of - ChatGPT and OpenAI? If you're a business owner, you are probably wondering how AI could affect your business. ChatGPT has...

Today I’m talking with Ed Frame who runs Exemplify - helping SaaS and ecommerce businesses retain more customers and turn them into brand advocates. Ed spent a decade helping businesses retain customers and he learnt that many businesses could easily be more profitable if they focused on customer retention. If you have a subscription business, then you’d want to tune into the show as Ed Frame brea...

If you have a sales funnel, but don’t have a simple customer journey map, you may be missing out on 30% of additional revenue in your business. In today’s episode, we discuss 3 things business owners can do to plan their customer journeys for their business without hiring expensive consultants so they can work smart and sell more. At first, planning this journey may sound daunting or complicated b...

I know many online retailers (and physical store owners) are either dreading or relishing the Black Friday event. In this episode, Milena and I discuss what we do for our clients to prepare them for the ultimate event retailers face every year.  The reason why it's called Black Friday, according to Britannica, is because this is the time retailers tend to go from "red" to "black", meaning pro...

What questions should you ask when considering a marketing automation software for your business? In today’s episode, Jovana is sharing what our clients ask us about their marketing automation platform, and our selection criteria for choosing a platform at Bumper Leads . What are the questions you see in your favourite business group? Whenever you login to Facebook to check your group updates, you...

In today's episode, we start the show by framing what marketing automation is and we share examples of what worked (and what hasn't worked!) for our clients.  In today's digital world, many of our clients are overwhelm with apps and software. There are hundred's of software businesses to choose from when it comes to marketing automation. Many of our clients are new to marketing automation. Wh...

Our podcast is changing and we're sharing what this means for you, our listeners.  As of next week, we'll be publishing under a different name and the artwork will also look different. 

80% of prospects will say No, before they say yes! In B2B sales, cold calling seems to work for lead generation but many people fear it, hate it or avoid it. In today's episode, I'm speaking with Ashleigh Alsadie who runs a successful Lead Generation Firm called Promo Donna, and they create high quality B2B sales leads and meetings through cold calling and prequalification of hundreds of companies...

Should you outsource your digital marketing or keep it in-house? How to have a great partnership with your digital marketing agency? Can marketing fix cash flow issues? These are just some of the questions I'll be covering off today with James Parnwell, who is the founder at The OnlineCo =================================== To keep in touch with us, you can follow us on ***INSTAGRAM, follow us on @...

Hi guys! I've been thinking about the end of the year, and how 2021 has just flown by. A lot of businesses have been impacted by the pandemic, and I'm sure we're all eager to farewell 2021! I'm sure a lot of businesses are keen to put it behind us - as a mentor of mine once said, Just thank the past and move on. That is why I'm excited to talk to you about Marketing and Branding. I think it's the...