The Built Authority Podcast

Most B2B entrepreneurs have been sold a lie: that success must come through struggle, sacrifice, and suffering. But what if the very mindset that got you here is the same one keeping you stuck? In this powerful and raw conversation, JR Lay sits down with Chris Walker —Founder & CEO of Passetto —to explore the deep inner work that unlocks true freedom and exponential growth. Chris just returned...

What if the real reason you're stuck isn’t your strategy—but your energy? In this deeply insightful episode, JR Lay welcomes Daniel White , entrepreneur, spiritual healer, and author of Financial Freedom System . Daniel shares how an Olympic dream cut short led him on a transformational path—from mastering the mind-body connection to diving deep into spiritual healing. Together, they explore the h...

Today’s buyers are more skeptical, impatient, and independent than ever before. They don’t want to talk to a salesperson until they're ready . They want pricing upfront, control over their buying journey, and total transparency from the brands they engage with. In this episode, JR Lay is joined by marketing visionary and best-selling author Marcus Sheridan , whose new book Endless Customers provid...

In a world dominated by digital impressions, most B2B entrepreneurs are unknowingly sabotaging their personal brands with inauthentic, AI-generated content....and headshots! And here’s the danger—people can feel it. Whether consciously or not, your prospects, clients, and peers pick up on subtle facial cues and expressions that signal confidence, trust, and likability. In this candid and entertain...

Many entrepreneurs struggle with self-doubt, limiting beliefs, and the constant pressure to "push harder" in their business. These mental roadblocks—often rooted in childhood experiences—can create frustration, burnout, and a sense of stagnation. In this episode, Natasha Schiffman , entrepreneur and coach, joins host JR Lay to explore the psychological shifts necessary for business success. Natash...

Entrepreneurs often excel at building businesses and making money, but when it comes to managing their personal finances, succession planning, and creating long-term wealth, many fall short. In this episode, Michael Pallozzi , President of HFM Investment Advisors , shares insights on how business owners can navigate the intersection of business, family, and finances without losing control. From un...

Are you fully invested in your business, your relationships, and your life? In this episode, Chad Willardson , Founder & President of Pacific Capital and creator of Platinum Elevated , shares his philosophy on what it means to go all in —and why most entrepreneurs hold themselves back out of fear. Chad’s journey from leaving a secure career at Merrill Lynch to building his own wealth managemen...

What if the biggest barrier to your business growth isn’t strategy, but the energy behind it? In this episode of the Level Up Business Podcast , I’m joined by Jordan Bonifas , founder of Boniface Coaching, to explore how shifting from force to flow can unlock exponential success. We dive deep into the unseen blocks that hold entrepreneurs back, uncovering why past failures often unconsciously dict...

After co-founding Digital Insight and selling it to Intuit for $1.35 billion, Paul Fiore found himself in an eight-year search for his next big thing. The entrepreneurial high was gone, and he realized that chasing success without meaning leads to frustration and stagnation. In this episode, JR Lay and Paul Fiore unpack how entrepreneurs can redefine success, reignite their purpose, and think even...

Many B2B entrepreneurs are stuck in a cycle of relentless marketing activity, struggling to turn conversations into real business opportunities. Damien Stevens , Founder & CEO of Servosity and host of the MSP Mindset podcast, faced this same challenge—until he discovered a better way. In this episode, Damien shares how implementing the Level Up Business OS transformed his approach to marketing...

Entrepreneurship isn’t always smooth sailing—just ask Rusty Bynum. With 25+ years in the financial world, Rusty opens up about one of the toughest challenges he’s faced: a “business divorce.” He shares the raw lessons he learned, how he rebuilt his mindset, and why having the right people in your corner makes all the difference. They also dive into the power of morning routines, continuous learnin...

Why do so many six and seven-figure entrepreneurs still struggle with cash flow? Making money isn’t the same as building wealth, and without the right financial habits, even high earners can feel stuck. In this episode of the Level Up Business Podcast , host JR Lay sits down with Jason Sipple , founder and CEO of Wheel of Wealth , to uncover why entrepreneurs face financial struggles—and how to fi...

JR Lay shares his inspiring journey from a struggling B2B entrepreneur to a two-time best-selling author and global keynote speaker, offering a blueprint for success to fellow entrepreneurs. He reflects on the self-limiting beliefs and obstacles he faced, emphasizing that every challenge presents an opportunity for growth. With a focus on the importance of personal development and seeking help, JR...