The Broadcast Sport Podcast

In this episode of the Broadcast Sport Podcast , co-founder of creative agency Formidable Pete Gibbons assess the recent FIFA Club World Cup from a content perspective.  Gibbons, who has a long history working in production across the US and UK, looks at the impact of empty seats in stadiums, the growing football fandom in across the Atlantic and more on what was the largest men’s tournament of th...

Ellipse and Racecourse Media Group partnered to bring more data and analysis to horse racing broadcasts back in 2023 , and 18 months on the pair are changing the face of the sport on the likes of ITV and Racing TV. The Broadcast Sport Podcast speaks to Ellipse’s lead editorial analyst, Page Fuller, about how this has been accomplished, and what could be next for data analytics in horse racing cove...

In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to LadBible Group lead producer Connor Suckling about how it approaches making content for YouTube and other platforms that brings in viewers as well as brand support.  Suckling works across LadBible brand SportBible’s various shows, and has key insight into how it approaches creating new formats, sourcing talent, th...

We talk to After Party Studios managing director Josh Barnett about working with content creators. The company was founded by content creators and its slogan is "Founded by a creator. Think like a creator." It's an ethos the company applies to everything it produces, which ranges the full gamut from branded content to live production (including most recently the Sidemen charity match at Wembley),...

For this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to the managing director of the relaunched Netball Super League, Claire Nelson. Nelson reveals how the league is aiming to turn a high participation sport into a high viewership one, with a complete restructure and expanded Sky Sports rights deal aiming to bring new fans to the sport. She discusses what was behind t...

In this episode of the Broadcast Sport Podcast, we speak traveled to Premiership Rugby’s offices to speak to CEO Simon Massie-Taylor and chief growth officer Rob Calder about how the competition has grown its audience through the last few years. Coming from hard times during the pandemic, including some clubs going out of business, the league has built back to acheive record viewing figures over t...

This week's Broadcast Sport podcast is the complete recording of the 'How to Benefit from the Growing Influence of Women's Sport' panel discussion at the Broadcast Sport Summit 2024, held at The Emirates Stadium in November 2024. Speakers: Victoria Cotton, Executive Producer, Live Streaming - BBC Sport Sarah Massey, Managing Director - Women’s Rugby World Cup England 2025 Jo Osborne, Head of Women...

This episode is a recording of the 'Turn Challenges into Opportunities as Sports Broadcasting Evolves' panel discussion at the Broadcast Sport Summit held at The Emirates, London, in November. Streaming, social media and the proliferation of mobile devices have turned sports broadcasting on its head. Sports producers and broadcasters now output across a huge range of platforms – linear TV; OTT ser...

Jason Bell talks to fellow TV presenter Rachel Stringer at the recent Broadcast Sport Summit, which was held at The Emirates, London on 13 November 2024. Bell reveals in entertaining detail how he moved from a career as a successful NFL player to quickly becoming the face of the NFL in the UK. The hugely popular presenter brings a great energy and knowledge to his TV coverage of the sport. Bell is...

Senior reporter Max Miller speaks to Stak COO, and co-host of the Football Ramble and The Luke & Pete Show, Luke Moore, about the current state of the podcast industry and where it could go next. Moore also gives his advice on how to create successful podcasts, how Stak approaches the market, and what the BBC's move to commercialise its audio content could mean for independent companies. Hoste...

England Netball chief commercial officer Mark Foster talks to Broadcast Sport editorial director Jake Bickerton about the federations new broadcast rights deal with Sky Sports and the BBC, which sees one live match a week across the regular season of the Netball Super League (NSL) streamed on BBC iPlayer and on the BBC Sport website and app. Another live match will be broadcast on Sky Sports’s You...

This episode of the Broadcast Sport Podcast sees Broadcast Sport senior reporter Max Miller speak to Olympic Broadcasting Services CEO Yiannis Exarchos about the upcoming Paris 2024 Olympic Games. Exarchos reveals how the host broadcaster will be promoting women’s sport, as well as women within sport broadcasting, in an effort to reflect the gender parity on the field for 2024. Broadcast Sport als...

Lawrence Duffy, founder and CEO of Aurora Media Worldworld, talks to Broadcast Sport editorial director Jake Bickerton about the production of electric racing events. Aurora produces Formula E, Extreme E and now also the E1 electric boat racing series. We talk about the different approaches to covering electric racing, the need to make production sustainable and the future of electric motor sports...

For this edition of the Broadcast Sport Podcast, senior reporter Max Miller spoke with ECB head of digital and content for The Hundred, Rob Johnson, ​Little Dot strategy director for sport and brand, Fiona Wood, and Dizplai commercial director Peter Cassidy.  The trio all played key roles in turning The Hundred’s 2024 digital draft into a digital first production. The draft took place at The Shard...

This edition of the Broadcast Sport Podcast sees senior reporter Max Miller speak to Lorton Entertainment CEO and founder Julian Bird about upcoming boxing docuseries Stable and the wider sport documentary industry. Stable will launch on BBC1 and iPlayer from Saturday 30 March , and follows the McGuigan family boxing gym, where Shane McGuigan, son of International Boxing Hall of Famer Barry McGuig...

EBU executive director of sport, Glen Killane, speaks to the Broadcast Sport Podcast about its new D2C streaming service, Eurovision Sport. He discusses how plans for service were created, its aims for viewership and other areas, and strategy to achieve these. He also outlines how the platform hopes to put gender equality at its core, with bringing audiences to women’s sport a major aim for the or...

Broadcast Sport senior reporter Max Miller speaks to Box To Box head of sport and factual Warren Smith about how to create behind-the-scenes docuseries, and the future of the format. Box To Box is the company behind some of the most well known series of this type, including F1: Drive To Survive, golf's Full Swing, tennis' Break Point, and many more across various streaming services. Hosted on Acas...

Sue Anstiss has been a pioneer in women’s sport for over 30 years. She’s an author, podcast host and entrepreneur, who was a founding trustee of the Women’s Sport Trust and co-founder of the Women’s Sport Collective. Sue is now CEO of Fearless Women, which drives positive change for women’s sport, having received an MBE for her services to women’s sport in 2018. This episode of the Broadcast Sport...

In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to IMG's senior vice president and managing director of digital, Lewis Wiltshire, about its recently released Digital Trends Report 2024. Among the predictions for the next 12 months is the rise of women's sport, the growth of personalised content, AI's impact on digital content, and plenty more. This is the sixth it...

Building up a fan base for a new sport means navigating a complex maze of options to successfully distribute both live sports and on-demand insights and documentary content around the sport. In each global territory, the content mix includes going D2C, utilising dedicated streaming sports platforms, free-to-air TV, pay-TV, social media platforms, YouTube, Twitch, fan-created content, and so on. Th...

This ​week’s edition of the Broadcast Sport Podcast sees Made Of Steel: Wheelchair Rugby’s Fiercest Rivalry’s co-directors Nick Mattingly and Emma Everitt speak to senior reporter Max Miller about how they made the BBC Storyville documentary.  Available on BBC iPlayer now, the film examines the rivalry between the England and France teams at the recent Wheelchair Rugby World Cup, and delves into d...

An in-depth interview with Warner Bros. Discovery Sports head Scott Young, by sports presenter Rachel Stringer, recorded at the sold-out Broadcast Sport Summit, held on 1 November 2023 at Lord's cricket ground. The Global Sport Leaders sessions are a series of one-to-one fireside chats with European broadcast sports leaders. In each session we drill down on business issues, rights deals, how they...

Director Max Mannix and producer Nick Wood speak to Broadcast Sport's Max Miller about how they made The Brighton Miracle, a film about Japan's famous victory over South Africa at the 2015 Rugby World Cup. Conversation topics include getting talent on board, the use of dramatisations, and how to appeal to audiences outside of sport. Hosted on Acast. See acast.com/privacy for more information.

Broadcast Sport speaks to broadcaster and writer Nat Coombs, who has worked extensively on the NFL and is currently host of NFL show The Nat Coombs Podcast. Coombs delves into how the game has grown in the UK, how best to approach growing a sport outside of its domestic market, and what could be done to continue the NFL's success. Hosted on Acast. See acast.com/privacy for more information.

Kahlen Macaulay, senior manager, international sports partnerships at Snapchat joins the Broadcast Sport podcast to provide invaluable insight into sports content opportunities on Snapchat. The visual messaging social media app is now 12 years old and focuses on bringing people together, providing "intimate connections with real friends". It reaches a user base of 400m people every day, the majori...