Middle East PR Association (MEPRA)

The Brief by MEPRA

Business EN ↓ 32 episodes

Tune into The Brief podcast series to keep up to date with the latest news in Middle East PR and hear from the industry's biggest names as they address key issues, challenges and trends for communications professionals in the region. The monthly show is hosted by the Middle East PR Association (MEPRA).

Be sure to visit the podcast's website and support the creator: www.mepra.org

Author

Middle East PR Association (MEPRA)

Episodes

7: Elevating measurement and evaluation practices and how to win awards 10.09.2019 23:43

In the seventh episode of the brief , Jonty Summers shares a call with - London based - Richard Bagnall, Co-Managing Partner at CARMA International and Chairman of AMEC; Richard is also the 2019 MEPRA Awards Adjudicator. Amongst other key topics, Richard shares his views on what makes an award-winning entry, important things to remember and key measurement principles.

6: Uncovering the latest trends in broadcast PR 07.08.2019 22:57

The sixth episode of the brief will feature an interview with Howard Kosky CEO of the markettiers network who will discuss the latest trends in broadcast PR.

5: MEPRA’s Young Communicator takes on Agency versus In-house PR 11.07.2019 19:14

The fifth episode of the brief is hosted by Brazen’s Jennifer Love, who is the named winner of ‘Outstanding Young Communicator of the Year’ at the 2018 MEPRA Awards. Jennifer chats to Rebecca Hall, PR Director of Atlantis, The Palm , discussing the contrast of working in-house versus in a PR agency; they cover opportunities and challenges from both perspectives, how an in-house PR can leverage fro...

4: In the Spotlight: PRWeek Middle East with Danny Rogers 13.06.2019 12:09

The fourth episode of the brief features an interview with Danny Rogers, Editor-in-Chief, PRWeek UK who will share the latest news and trends from the UK, discuss the recent PRWeek Power Book Middle East launch and what’s to come for the PRWeek Middle East chapter.

3: 2019 MEPRA Leadership Majlis at the Louvre Abu Dhabi 13.05.2019 29:09

Join Souad AlSerkal, MEPRA Board Member and Vice Presidents of Strategic Communications at Tabreed as she talks to some of the key speakers from the MEPRA Leadership Majlis held at the Louvre Abu Dhabi. During the episode the guests will discuss variety of topics including how you can remain relevant at a time of change in the PR industry, the changing face of modern media and how brands are embra...

2: The Changing Face of Modern Media 21.04.2019 35:51

The world of media has changed, today we’re reliant on social media and apps to receive news updates. But savvy media operators have adapted and spotted a gap in the market, while others have recognised the need for real and raw content to build a news niche to create an empire. Join Jonty Summers as he speaks to Mina Al Oraibi Editor in Chief of the National and Jason Levy Managing Director Middl...

1: Women in Leadership 07.03.2019 47:08

MEPRA Chair, Jonty Summers speaks to H+K Strategies MD Lisa Welsh and Tabreed VP Souad Alserkal to discuss their challenges & opportunities as women leaders in PR. Award winning academic Dr Payyazhi Jayashree also weighs in as an expert in gender parity to explore how we can achieve a gender-balanced boardroom.