The Breaking and Entering Show

Goldman Sachs and Bain Capital just led an investment in an AI marketing startup — a signal of where the money thinks marketing is going and fast. In the WORLD FAMOUS TWO MINUTE DRILL: Goodby Silverstein won Rao's creative AOR tasked with turning a beloved pasta sauce into a full-on iconic Italian food brand — their words, and we believe them. Hellmann's put up an edible billboard. Budweis...

A few good things to start: Best music video in recent memory just dropped from GENER8ION and Yung Lean. People are now turning their group chats into songs on TikTok. And Wieden brought back the Harlem Shake. Good morning. In the WORLD FAMOUS TWO MINUTE DRILL: High Noon is looking for a new creative agency — Preacher is the incumbent. WPP just won consolidated global creative and production for H...

Fernando Machado is going to Chipotle. The man behind some of the most famous Burger King campaigns in history — Moldy Whopper, Whopper Detour, Google Home of the Whopper, McWhopper — is joining as Chief Brand Officer starting June 2026. After stints at Activision Blizzard, NotCo, and Garnett Station Partners, he's back in the restaurant world. We have a lot to say about this. In the WORLD FAM...

That, and more. Today, let's talk about it. More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠   📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠ 💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437... ✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa... 📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.b...

The 30th Annual Webby Awards just dropped their winners. Google is Brand of the Year with 13 Webby wins and 18 People's Voice wins. DEPT took home Agency of the Year. iHeartMedia won Podcast Company of the Year. PBS took Media Company of the Year. And Claude Code won Best Product in AI. A big night for the internet — and a fun one to dig into. In the WORLD FAMOUS TWO MINUTE DRILL: Starbucks an...

TOP OF THE MORNING TUESDAY Nike put "Runners Welcome. Walkers Tolerated" in a Boston store window before the marathon. They pulled it. We do the post-mortem today. Two Minute Drill: Ad Age A-List winners announced. Apple named John Ternus as next CEO – Tim Cook becomes Executive Chairman September 1. Casper is back in advertising for the first time in four years with dark humor campaign...

We kicked off the show with a hot topic. The FTC has stepped in and ordered WPP, Publicis, and Dentsu to stop “brand safety collusion:”. We broke down what this means, why it’s happening, and how it’s going to affect the industry landscape moving forward. Then we hopped into the world famous 2 minute drill. We took a look at a great spot by Toast for their “Built For Busy” campaign. We broke down...

We kicked today off with the top story: Apple has been quietly making advertising moves, and we reveal what they’ve been up to and why. Then we dove into the world-famous 2-minute drill. We started by taking a look at the ever-controversial Sydney Sweeney; American Eagle doubled down and released a new spot featuring her. Then, we looked at Dua Lipa in a brand-new Nespresso spot. Jack and Geno wen...

During the 2-minute drill we talked about the LA Chargers LinkedIn job post that has garnered a ton of heat recently. The internet is up in arms about the salary that comes with their Social Media Coordinator role. We also touched on Whoop's awesome marketing, Phoebe Gates and her controversial influencer marketing, a law firm marketing battle for the ages, and our reactions to Coachella. Nico...

Yo, yo, yo! It's Thursday. As this week wraps, we are reminded that it's already April. It feels like the year has just started, yet we've had the Super Bowl, the Oscar's, the Olympics...! We're just focused on the marketing behind it all. And that's what we talked about today, of course. In the WORLD FAMOUS TWO MINUTE DRILL: Coca-Cola dropped "Uncanned Emotions"...

It is Wednesday my dudes *Spiderman vine meme here* Todd Kaplan built something the marketing industry has needed for a long time. It's called the Jell-O-meter. We're talking about it today. In the WORLD FAMOUS TWO MINUTE DRILL: US Bank just hired a Chief Financial Playmaker. That's Fernando Mendoza's actual title and we wouldn't expect anything less. KFC dropped a real Spotify...

TOP OF THE MORNING TUESDAY NASA's Artemis launched this week and brands were ready. Apple got the Shot on iPhone moment. Nutella somehow also made it into the frame. A great day for opportunistic marketing. In the WORLD FAMOUS TWO MINUTE DRILL: LinkedIn reportedly tried to buy beehiiv. MrBeast pulled 1.66 million concurrent viewers on YouTube for a $1M streamer finale – YourRAGE walked away wi...

Thursday! The last day of the week for The Breaking & Entering Show. Hope y'all enjoyed this week's run as much as we did. Our first story: LEGO unites Ronaldo, Messi, Mbappe, and Vini Jr. in new World Cup ad. This one's just a good time with the star-studded soccer-striking assembly of co-stars in this one. The World Cup has been announced, but now we're really starting to see...

It's April Fools! Jack and Geno got married. Ellie stormed the stage. Ross went on a cousin's walk by himself during the middle of the stream. JR skipped leg day. And Quincy made a lot of noise. We kicked things off on this day with the WORLD FAMOUS TWO MINUTE DRILL.  TikTok Rizz Parties are out. YouTube Rizz Parties are in. We covered what Gen A is up to at their dances, surprised to see...

Well well well... whuddduyaknow? Another Tuesday? Another stream. We kicked things off with the WORLD FAMOUS TWO MINUTE DRILL. Notion dropped a new manifesto. Oliver McAteer made some observations about new business. Kalshi dropped some new ads. CVS did a creative and media review. Dentsu won Farmer’s Insurance. Lastly, Allbirds fled the nest and sold for $39M. First on the show was LEGEND Susan C...

This is the first IRL interview since it’s been announced that Kristen Cavallo is returning to MARTIN* (previously The Martin Agency). After two years working with The Branch Museum, hiking the Camino de Santiago, and recalibrating – Kristen Cavallo is making a return to MARTIN*.  We joined Kristen Cavallo and Danny Robinson at the beautiful Branch Museum for this interview. Danny was the CEO from...

Whatzzzzgoooderrrrybody! Today's Top Story: WPP's New Business Approach We kicked things off with Breaking & Entering's WORLD FAMOUS TWO MINUTE DRILL™. The ACLU dropped a campaign, using Bruce Springsteen's "Born in the U.S.A." just one week before Trump v. Barbara, challenging President Trump's executive order aimed at ending or restricting birthright citizenship...

THE AD WORLD TODAY IN 13 MINUTES AND 37 SECONDS This ep covers:– The ACLU’s bold take on birthright citizenship– The U.S. Army account under review– 72andSunny landing Indeed as global AOR– Omnicom’s audit of The Trade Desk– Plus: Yahoo’s AI push (with a little help from Cardi B) and a peek at NewFronts

We're baaaaack! Tuesday's Edition of The Breaking & Entering Show brought a whole bunch of ad fodder with a little bit less Subway Surfers and a little less glaze, too. We kicked off The Show with the WORLD FAMOUS TWO MINUTE DRILL™. Today's topic roulette includes the LA28 Look of the Games. 2028's Look for the Olympic and Paralympic Games are inspired by Southern California's legendary superb...

Happy Thursday. It's the last stream of the week, which means we got rowdy at our office down in the heart of the Financial District of New York Friggin City. We started off today with our WORLD FAMOUS TWO MINUTE DRILL™. Wendy's is looking for a new media agency; Publicis Groupe's Spark Foundry was the longtime incumbent, but they've declined to participate in the pitch. Dua Lipa i...

Hump dayyyyyy at the Breaking & Entering Show was nothing short of fabulous. Todd Kaplan, CMO of Kraft Heinz, joined the show to talk about the Kraft Heinz partnership with the NFL. They recently canceled their brand breakup between Kraft and Heinz, and they're unrolling new products in a $600M growth push. They're beginning the NFL partnership at the NFL draft in April, in Pittsburgh...

While all our Irish friends were out housing Guinnesses at the local pub, we were hosting the ST. PATRICK'S DAY EDITION OF THE BREAKING & ENTERING SHOW. Work hard, play hard. We'll have some Guinness later. We kicked things in-person with Matt Repicky. Geno and Jack came in spiffy with their nice suits and green hats, only to be outdone by Mister Matt, absolutely outfit-mogging them bo...

We took the Breaking & Entering Show to SXSW – thank you to Framer for making this possible! In this yeehaw cowboy-studded episode of The Breaking & Entering Show, we talked with creative leaders at the coolest anti-marketing marketing conference in the world, SXSW. It's so much more than a conference, and you'll know if you've been, but there's everything from lectures to...

Creators, the Youth, Culture! We got into the heart of it on today's episode of The Breaking & Entering Show. We started with the 2 Minute Drill, as per usual. Playboy has a new Chief Brand Officer, Guinness did some really cool work timed with the Premier League. mind uppin the chune bruv?? That ad was fire, and it was Campaign UK's Ad of the Day, made by VML UK. Budweiser made cans f...

It's been a week! Yesterday, Ad Age's A-List 2026 came out. We're here to celebrate the list and talk with the leaders at the top agencies. We hopped in the 2 Minute Drill, with SPECIAL GUEST Justin Bajan, Co-Founder at Familiar Creatures. 3 Guys, 2 Minutes (x6 topics). Kofi stepped down from DoorDash, Ford gifted the Pope a Chicago Custom Ford, Disney did another crazy billboard, Delt...