The Brave Technologist

The world is waking up to the power of crypto, and we are seeing this with new NFT and token launches everyday - all using Blockchain technology.  Season 4 of The Brave Marketer Podcast will exclusively focus on how crypto companies are becoming mainstream and leveraging this exciting moment in time.  We'll cover topics like: NFTs , DeFi, wallets, DAOs, Web3, Layer 1 protocols, privacy, and the cr...

Virgin is a powerful brand that's succeeded across many ventures: media, airlines, mobile and more. Now, they've set their sights on the cruise ship industry. They've launched an entirely new cruise line during the pandemic, and are taking the guest experience to a whole new level with massive success.   In this episode we discuss: Ways that Virgin Voyages is differentiating the guest experience f...

Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch.  In this episode we also discuss:   How media buying has changed over the last 10 years and where Andy is investing now Elevating t...

Jessica Bryndza, CMO at Lilium (an aerospace company that's developed a 100% electric, 7-seater jet), is challenging conventional players in the industry from both a user experience and global impact standpoint. She also shares what it's been like for her to market a pre-revenue company that won't be available until 2024.  In this episode we also discuss: Her brave marketing moment: collaborating...

Jeremy Epstein, CMO at Gtmhub, shares how he's shaping the future of work by empowering companies to measure performance based on target outcomes (OKR method). He also dives deep into how the decentralized revolution and emergence of NFTs is impacting brands and marketers by shifting the power back to communities.  In this episode we also discuss: Considerations for NFT marketing and the utilizati...

Andrea Sengara, VP Marketing at Campari, discusses how she's building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival.  We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years.  In this episode we also discuss: How challenger brands can get scrappy and c...

Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive brand courage. Chris also points out the philosophy around competition, for example Southwest Airlines isn't competing against other airlines; they're competing against the road trip.    In this episode w...

Episode Description: Shiran Herzberg, Head of Media at eToro, discusses the complexities of crypto marketing and how he's navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he's found to be the best performing channels .  In this episode we also discuss: How crypto marketing differs from digital advertising and pr...

Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian's bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he's challenging large and established brands...

Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked.   In this episode we also discuss: How Crunchbase approached changing the pricing and packaging of their products  The cons...

Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots.    In this episode we also discuss: How the shift from...

Modern marketing changes fast, and great marketers need an edge. Marketers from challenger brands need to be especially Brave.   This season we're shaking things up and inviting guests from challenger brands who can really give us a backstage view on their brave marketing moments. We also discuss today's most pressing marketing challenges such as ethical advertising, consumer privacy, crypto marke...

Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they're such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave's success.     In this episode we also discuss: How content creators a...

Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products . She also shares how she's breaking down stereotypes and clich és in the InfoSec and Technology sector and discusses her top tips on how users can take control of their privacy.    In this episode we also discuss: Privacy ti...

Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life's virtual world. He also shares his perspective on why privacy is a mandate, and how first-party data plays an integral role in any marketing strategy.    In this episode we also discuss: P&G's resp...

Dylan Boyd, Director of R/GA Ventures, shares the cutting edge advertising tactics he's helping global brands implement to better reach and reward target audiences. He also discusses what the future of personal data ownership might look like for consumers worldwide. In this episode we discuss: How Verizon, Dave Matthews and Brave Ads teamed up to reach and unreachable audience to provide entertain...

Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he's created for global brands such as, Vespa, Armani Jeans, Michael's and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heightening the user experience, creating trust and ultimately increasing sales. In this episode we also di...

Get a backstage view of the Brave Ads Platform from one of Brave's most experienced Regional Sales Directors. You'll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing a...

Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a com...

Chad Stoller, Global Chief Innovation Officer, UM & Managing Director, IPG discusses how the Terry Tate Office Linebacker video series with Reebok unexpectedly became one of the top 10 Super Bowl commercials of all time. Chad also dissects the rising shift to an impulse shopping economy, and how increasing consumer expectations are impacting the advertising industry.  We also discuss: How social a...

Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. Andrea explains how her strategy for "killing the hypothesis" has led to massive product adoption and their readiness for global expansion.  We also discuss: Extending Disney+ to global mark...

Modern marketing changes faster than any other industry. Great marketers need an edge - they need to be Brave. If you're an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, privacy, crypto marketing, brand safety, and a future without 3rd party cookies, The Brave Marketer podcast is for you! Each week, guests from top brands and agencies share the strategie...

Richard Kramer , Founder of Arete Research and Brendan Eich , CEO of Brave Software, discuss the challenges with the current " data donation agreement" that Big Tech has created related to user information and identity , along with the brand safety concerns advertisers are now facing.    We also discuss: The benefits of informed consent for limited purposes.  Online identity and its impact on adve...

Cammie Dunaway, Chief Marketing Officer at Duolingo, discusses the gamification tactics they've implemented to create product adoption and retention, along with the wild marketing ideas they're testing to prepare for a future without 3rd party cookies.  We also discuss: IRL experiential push ads on the side of buildings  Unleashing a team culture of creativity and empowerment  Pivoting to a remote...

Sarah Stringer , EVP, Head of US Media Partnerships at dentsu Media, discusses how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers. In this episode of The Brave Marketer Podcast , we also discuss: The attention economy and what brands should consider...