Petchy

The Brandsmith

Business EN ↓ 80 episodes

Hi, I'm Petchy! [she/her] I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses — without the corporate schmorporate. Join me in exploring the intersection of authentic branding, entrepreneurial life, and the beautiful mess of being human. Expect candid stories, practical wisdom, and a fresh perspective on building a business that's true to you. 🡢 About me | My work | Fractional brand manager | Strategic identity design

Be sure to visit the podcast's website and support the creator: www.petchy.co

Author

Petchy

Episodes

Owning your sh*t – with Heather Thorkelson 07.10.2020 45:57

Note: Apologies in advance for some volume ducking where we both speak at the same time – total rookie mistake on my behalf there. The episode is still too good to miss though! I'm really excited about today's episode, because it features my first guest! And what a guest to kick off with – you're all in for such a treat! Heather Thorkelson is a business consultant for incurable entrepreneurs, she...

An introduction to branding – and no, it’s not just your logo 01.10.2020 16:09

I thought it would be nice to kick off this podcast by taking a closer look at what a brand is. So in this episode I would like to tackle a common misconception that I come across quite a lot; that a logo = a brand. Newsflash: it doesn’t! Shownotes: https://petchy.co/shownotes/001/ Link to grab the Brand it! strategic workbook (€47): https://petchy.co/workbook/

A real life rebranding story 01.10.2020 13:47

In this episode, we go personal! That’s right, I’m here to share my story of my own branding journey. Tune in to discover why I chose to rebrand a couple of years into running my business, the process behind it, and the results I have seen from doing so. I also want to teach you the telltale signs that indicate it might be time to do a rebrand or a brand adjustment. Shownotes: https://petchy.co/sh...

Brand identity guidelines – what are they and why do you need them? 01.10.2020 16:35

I’ve just completed a set of comprehensive brand identity guidelines for a client, so with this fresh in my mind I thought we’d take a closer look at… you guessed it! Brand identity guidelines, what they are and why they’re a good investment. Shownotes: https://petchy.co/shownotes/003/ Get your free brand board template here: https://petchy.co/brandboard/

Introducing: The Brand it! with Petchy Podcast 11.09.2020 6:27

Welcome to the Brand it! with Petchy podcast – a podcast dedicated to helping you discover and consistently express your brand’s inner core – so you can attract those dream clients of yours with ease! I’m Petchy; a brand strategist and identity designer, and I want to demystify this whole branding malark, inspire you and give you some handy tips as you evolve your brand. This is the episode where...