The Brandsmith

Today’s episode is a juicy one, for sure! Especially if you, like me, feel a bit vulnerable about putting yourself out there. You know the feeling, you want to be seen and recognised and known for your expertise – but the thought of being visible is scary as heck, because with increased visibility comes the very real possibility of people not liking you. And we all want to be liked, yes?  My guest...

NOTE: This episode was recorded before the horrific events we see unfold in Ukraine right now, with the ongoing Russian invasion, and all the fear, suffering and loss of lives that war inevitably brings. I feel helpless, sad, scared and angry. I want to make it clear that I stand with the brave people of Ukraine – and I also stand with the thousands of Russians who take to the streets, putting the...

A few weeks ago I did a post on Instagram, where I dropped a bit of a truth bomb [aka, "what I wish someone had told me when I started my biz"] – and it was about how if you want to build a brand on your terms, you have to get comfortable with the word NO.  Nope. Nah. No thanks. Not today. Hell no. No. When I polled my insta peeps about whether to do a podcast episode on this topic, I had a 100% ‘...

Raise your hand if you’ve ever put off sharing about your thing, whether it’s your regular services or a new offering you’ve created, because it feels like your website isn’t quiiiite complete yet. If you can regognise yourself in the above, you’re going to love this episode! Samantha Mabe, creative director and designer of Lemon and the Sea, helps service providers and coaches stop cringing every...

Happy not-so-new-anymore year! Yes, I know I’m a bit late with my year in review episode, but I couldn’t keep you waiting any longer for that brilliant conversation I shared with Eli Trier in my last episode. Besides, the usual excitement over the blank slate and new possibilities a new year brings… just hasn’t been there for me this time round. This episode is a bit different. It has less of a br...

Our topic today is community – and as someone who has quite literally built, and is still building, a business through authentic relationships with other humans, I’ve experienced first hand how important community is from a branding perspective. And that’s why I want to introduce you to the amazing human who is my guest today. Eli Trier lives in the wonderful city of Copenhagen, Denmark and is a c...

Today I’m joined by Chantelle Andercastle, a service based business strategist, web designer and creator of the Aligned Action approach. Since 2018, she has taught entrepreneurs how to get past where they’re stuck or where they’ve settled and help them grow into confident business owners who make conscious decisions and take meaningful action so they can generate true connection – and cash because...

It’s been a while since my last solo episode, but this week I wanted to tell you about something I am really proud of, something that has been in the works for quite some time, and a couple of weeks back it was finally ready: v2.0 of my Brand it! Framework. Previously, you could buy a workbook that took you through my framework, but that is changing. I’ve completely revamped the workbook, it’s now...

If you’re a business owner who wants to build your brand on your terms, and you’ve had enough of hustle culture and sleazy marketing (and since you’re listening to this podcast I have a hunch that’s the case) I think you’re really going to like the conversation you’re about to hear. Today’s guest is Sarah Santacroce, who describes herself as a “Hippie turned Business Coach”. Not only is Sarah the...

today’s guest is Cassie Paton – a copywriter who creates potent stories for gutsy entrepreneurs. She’s the founder of Mettle & Tonic, where she helps service providers whose messaging is bland, out-of-date, or spineless write website and email marketing copy that’s punchy, powerful, and persuasive so they can attract more dream clients and run businesses they love. Using strategy and empathy,...

I am soooo excited about this episode you’re about to hear! I know I say this every time, but this is an episode I’ve been looking forward to – maybe even a little bit more than usual. Can I even say that without offending any of my other guests? Ah well, I just did. Because today, my dear listeners, today I have the pleasure of introducing you to someone whose work has inspired and directly impac...

My guest today is Jana Krizanova; a Customer Journey Strategist. She predominantly works with coaches, consultants and mentors, helping them to clean up their customer journeys to ensure a world-class experience for their group programme participants, so they get transformed from one-time customers into repeat clients and brand ambassadors.  I’m so excited for this conversation, as the customer ex...

In today’s episode, by popular request over on Instagram, I’m diving further into a topic I emailed my list about earlier: connections and relations, and how they can help you grow your brand. If I had to pick the one thing that has made the biggest impact on my business and brand over these past 5+ years… it's connections, and the longer term relations that stem from those connections. Hands down...

For this episode, I’m absolutely delighted to welcome Jo Casey to the show. Jo describes herself as an unshiny business coach, and she helps artisanal business owners (including coaches, makers, and healers) increase revenue without compromising their values or sacrificing their wellbeing. She’s the host of the Unshiny Podcast and creator of The Supernova Collective – a transformational 9 month co...

Time for the third and final episode in my Summer Shorts mini series, and this one is for the new business owners out there, or even if you are just in the early planning stages of “possibly, maybe starting a business”. Today I’m tackling the runner-up question from the vote over on Instagram: Branding advice for the first 6 months of your business. There is one piece of advice that I give new bus...

Welcome to summer shorts – a series of short and snappy episodes, to give you actionable branding tips without taking up too much of your precious time in the sun – and in all honesty: so I can spend my summer break chillin’ rather than recording podcast episodes in random locations. So: grab your chilled beverage of choice, whip out the sunglasses – and let’s get our shorts on! In the second epis...

Welcome to summer shorts – a series of short and snappy episodes, to give you actionable branding tips without taking up too much of your precious time in the sun – and in all honesty: so I can spend my summer break chillin’ rather than recording podcast episodes in random locations. So: grab your chilled beverage of choice, whip out the sunglasses – and let’s get our shorts on! In this first Summ...

I have a super inspirational guest on for you today: Mariana Peña is an instructional designer for purpose-driven online business owners who want to develop a red-hot, unique-to-them signature service or certification program that feels like a true representation of them and transforms their clients on a deliciously and unusually deep level. In the conversation you’re about to hear, Mariana shares...

Hollie Elliott is a brand strategist and designer for 6 & 7 figure female entrepreneurs with 14 years industry experience. When she’s not working she’s spending time with her family and friends, walking her dog Lionel or baking cupcakes.  Hollie joins me today for a conversation I think is incredibly important: is your brand strong enough to support you when something unexpected happens? Life...

This week on Brand it! With Petchy, I’m joined by fellow brand strategist Samantha Summerfield, who describes herself as an idea generator, communicator and motivator. An ex-corporate girl turned entrepreneur, Samantha is now on a mission to help successful, female, service-based entrepreneurs who want to attract their ideal clients and level up their business by creating an aligned and kick-ass b...

Tune in as I'm joined by Aditi Jajal-Newey – a Brand Efficiency Strategist who works with successful, busy and overwhelmed coaches, consultants and service-business entrepreneurs who need to optimize their brand and draw in more clients. She uses a bold, unconventional approach to create a powerful brand core and a minimal yet effective marketing engine around that core. Drawing from over 10 years...

I’ve had some questions lately, and some really good conversations with clients and fellow business owners, about what it means to be a purpose driven brand. So I wanted to chat about this a bit in today’s episode, and give you some tips on how to get started. I also give you a real life and very relatable example of a brand that is brilliant at leading with their purpose. Shownotes CleanCup Accen...

In this episode, I respond to a question that was asked over on one of my Instagram posts.  "About how often do you find is an average time between upleveling a brand? Or is it less about time and more about something else?" I want to point out before we start that in this episode we’re not talking about a full-on, all the bells and whistles rebrand, but rather about making smaller adjustments to...

I talk a lot about brand strategy on this show, and the elements of branding that you can’t see – today I thought I’d talk about something that’s a little more tangible: logos. ***Before we dive into this episode, I have a public service announcement! If you’re a regular listener, you probably know that I’ve been doing weekly episodes up until now – this is going to change. As fun and rewarding as...

In this episode I'm joined by Elli Runkles, for a conversation that might just shift the way you think about and approach writing sales pages. Elli Runkles is a sales copywriter and messaging strategist who works with values-driven entrepreneurs to turn their big ideas into empathy-filled, money-making sales copy. She’s helped hundreds of online business owners, coaches, and creative entrepreneurs...