The Brand Marketing Show

Right now, as I record this episode, it feels like every minute there is a new piece of news or a new announcement or a new rule or shutdown in relation to Covid-19.  It feels like at least a month ago that I recorded my episode about how to survive in business during a recession, yet it was only two weeks. We're living through unprecedented times now. Beyond the fact that there hasn't been a pand...

Not getting enough sales through your eCommerce store? Whether this is a sudden thing or a long term issue, you may be keen to boost your eCommerce sales – FAST! Unfortunately, all businesses go through periods of time when their sales slow down or decline. I remember that feeling.  Sometimes it was just a crap time of year for sales. Like, February and school holidays were always horrible for me...

The world feels pretty crazy, scary and chaotic right now with the Coronavirus being labeled a Pandemic! And many business owners are fearful of how you'll survive in business if the economy goes into recession as a result. One positive is that Ecommerce businesses have the ideal business model to take advantage of this Coronavirus situation. Consumers need to shop online while in isolation! So he...

A lot of people struggle with trying to work out what they should be focusing on. Or figuring out what strategies will help move them forwards in business. Working out what you should do to grow your business isn't always easy. The vast number of options to choose from can be overwhelming.  So if you feel like that, or worry that you don't have what it takes to succeed in business... Let me reassu...

The line from here to success is never straight, no matter what your endeavour. And it rarely happens overnight! I remember when I started my first business, I was so utterly determined to make it a huge success that I pretty much worked day and night, and on weekends.  I literally thought Hard Work was what would make me productive. Pretty soon you'll burn out, and that's what happened to me. Per...

On average, as an eCommerce store, around 20% of your total revenue is generated by email marketing. And automated emails  out-perform broadcast or newsletter-style emails by pretty much every metric that matters. Open rates are 165% higher. Conversion rates are over 1500% higher. And revenue per recipient is over 1300% higher! Automated emails are true revenue-generating power houses when you put...

Today I want to talk about one of my favourite subjects - paid ads. Specifically, paid Facebook ads.  I want to walk you through the case study of a project we've  been working on for our client MadMia. MadMia is one of the most colourful and fun clothing brands I've seen or worked with - definitely check them out if you have kids! When we started working together, we helped increase MadMia's reve...

Fear of selling, or feeling unsure about how to sell without being seen as pushy or salesy, is incredibly common. None of us want to feel like we've been "sold" - pushed into making a purchase decision that we don't really need or want. And we don't want our customers to feel like that's what we're doing to them either. In today's episode, I want to introduce you to the concept of selling through...

When you started your business, did you secretly think that running an eCommerce store would be easy? I'm sure I did. It's many years ago now, but I know I was naïve to the ways of business. I thought I could throw up a website, and people would flock over and buy my products like a bunch of women at a shoe sale! I would be rolling in it! I thought. Hahahahahahaha…. In reality, running a thriving,...

In today's episode, we're going to cover 5 of THE most important factors in your Ecommerce success.  So if you've been feeling a bit lost or overwhelmed in your business, or just like you're stabbing around in the dark trying to figure out what works, then this episode is for you!

This Podcast is designed to help Productpreneurs to scale and grow a profitable product-based business. What on earth is a Productpreneur? You might ask… You might be an Ecommerce store owner, or a product creator, designer or inventor, or a distributor or exporter of goods.  Or you might be all of those things! Businesses like this have their own unique challenges. Those in service-based industri...