The Brand is Female
The Brand is Female
Hosted by Eva Hartling, The Brand is Female Podcast delves into the narratives of women entrepreneurs, leaders, and trailblazers redefining limits within their respective fields. Our featured guests unveil their unique business odysseys and personal encounters with each episode, igniting inspiration for fellow women as they navigate their journeys toward advancement and achievement. Presented by TD Women in Enterprise.
Author
The Brand is Female
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Podcast website
Latest episode
Jul 3, 2026
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Episodes
Catherine Choi | Founder, SoYoung | Believing in Our Own Worth and Overcoming Self-Limiting Beliefs 08.11.2022 41:56
This week on the podcast, we are re-airing a recent favourite episode featuring Catherine Choi, Founder of SoYoung. Stay tuned for a new episode next Tuesday! In this episode, we talk about how lessons from our own personal growth journey can transpire into business, and the importance of believing in our own worth despite challenges. Over 20 years ago, Catherine Choi overcame a drug addiction. Th...
Davina Boulineau | Vice President, TD Insurance, Private Client Advice | Protecting Wealth 25.10.2022 44:03
This week on the podcast, we’re talking about the importance of considering insurance when looking at our overall financial planning. Host Eva Hartling speaks with Davina Boulineau, Vice President, TD Insurance, Private Client Advice. Davina has spent more than two decades across North America building and nurturing relationships for Private Insurance clients, and at TD, she is a tireless advocate...
Ara Katz | Co-Founder and Co-CEO, Seed Health | Exploring the Importance and Impact of Microbes on Our Health 18.10.2022 44:03
This week on the podcast, host Eva Hartling speaks with Ara Katz, co-founder and co-CEO of Seed Health, a company that is pioneering applications of microbes for our health, and known for their probiotic products for gut health. It was Ara’s breastfeeding experience that led her to explore the importance and impact of microbes. At Seed Health, she wears many hats from fundraising, design thinking,...
Rachael Newton | Founder, nixit | Destigmatizing the Period Conversation 11.10.2022 31:31
This week on the podcast, host Eva Hartling speaks with Rachael Newton, an entrepreneur, innovator, and the founder of period care brand, nixit. Rachael is on a mission to destigmatize, and help evolve the conversation around periods. She launched the brand in 2019 with a revolutionary, suction-free menstrual cup and today uses nixit’s platform as an educational tool for all things menstrual healt...
Jayme Jenkins | Co-Founder and Chief Brand Officer, Everist | Reducing Environmental Impact in the Beauty Industry 04.10.2022 28:59
This week on the podcast, we’re talking with an entrepreneur who is setting out to revolutionize the way we consume beauty products. Host Eva Hartling speaks with Jayme Jenkins, Co-Founder and Chief Brand Officer for beauty brand Everist. Along with her co-founder Jessica Stevenson, Jayme was focused on creating a product with a reduced environmental impact, both in terms of product ingredients an...
Soutenir la santé et les droits sexuels et reproductifs | Dre Diane Francoeur, Dre Ashley Waddington & Frederique Chabot 27.09.2022 46:20
Aujourd'hui, nous diffusons un épisode spécial du balado The Brand is Female comme le 26 septembre marque la Journée mondiale de la contraception. Au Canada, la moitié des grossesses sont encore non planifiées et une femme sur 6 n'utilise pas de contraception. Nous savons à quel point les grossesses non planifiées peuvent avoir un impact sur la vie des femmes, et nous croyons qu’il est primordial...
Part 2: Supporting Sexual and Reproductive Health and Rights 26.09.2022 29:59
This is part 2 of a special episode of The Brand is Female podcast highlighting World Contraception Day on September 26th. Host Eva Hartling speaks with three experts regarding contraception, sexual education and unplanned pregnancies in Canada. You will hear from Dr. Diane Francoeur, Ob/Gyn and General Director at The Society of Obstetricians and Gynaecologists of Canada, Dr. Ashley Waddington, F...
Part 1: Supporting Sexual and Reproductive Health and Rights | Dr. Diane Francoeur, Dr. Ashley Waddington & Frederique Chabot 26.09.2022 30:42
Today, we’re airing a special episode of The Brand is Female podcast as September 26th marks World Contraception Day. In part 1 of this episode, host Eva Hartling speaks with three experts regarding contraception, sexual education and unplanned pregnancies in Canada. You will hear from Dr. Diane Francoeur, Ob/Gyn and General Director at The Society of Obstetricians and Gynaecologists of Canada, Dr...
Rachelle Demosthene | President and Owner, Le Pouvoir Des Fleurs | Carving Out a New Career Path Successfully 13.09.2022 36:36
This week on the podcast, host Eva Hartling speaks with Rachelle Demosthene, President and Owner at Pouvoir Des Fleurs. Rachelle left a cushy corporate job to take over the reins of her favourite Montreal-based flower shop called “Le Pouvoir des Fleurs,” which translates into “Flowers’ Power.” A few years later, her business is thriving and she is now looking at expanding. We talk about how simple...
Margot Denommé | Children’s Book Author and Criminal Lawyer | Writing Stories to Reinforce Confidence 06.09.2022 32:41
This week on the podcast, we talk about the impact negative self-image can have on our lives, especially where children, and young women are concerned. Host Eva Hartling speaks with Margot Denommé, a criminal lawyer with over 20 years of experience. During her time in court, she witnessed firsthand the devastating effects of poor choices made by young people with low self-esteem. As a mother of tw...
Isabelle Ménard | Region Head, Quebec and Atlantic for Private Wealth Management, TD | Supporting Women in Investment Management 30.08.2022 30:41
This week, on the podcast, host Eva Hartling speaks with Isabelle Menard, TD’s Region Head, Quebec and Atlantic for Private Wealth Management. We talk about women and financial literacy when it comes to building and managing wealth, as well as the reality of being a woman executive in the banking industry. Isabelle has built a successful career over the past two decades, at TD and other institutio...
Catherine Choi | Founder, SoYoung | Believing in Our Own Worth and Overcoming Self-Limiting Beliefs 23.08.2022 41:56
This week, on the podcast, host Eva Hartling speaks with Catherine Choi, Founder of SoYoung. In this episode, we talk about how lessons from our own personal growth journey can transpire into business, and the importance of believing in our own worth despite challenges. Over 20 years ago, Catherine Choi overcame a drug addiction. This experience is what propelled her to launch SoYoung, a thoughtfu...
Alicia Rose | Senior Manager, Strategy and Social Impact, TD | How to Integrate Values, Culture and Giving Back in Business 16.08.2022 36:15
This week, on the podcast, host Eva Hartling speaks with Alicia Rose, Senior Manager in Strategy and Social Impact at TD. We talk about aligning purpose, passion and one’s life work, as well as the best way for business owners to integrate values, culture and giving back to their business activities. Alicia Rose calls herself an INtrapreneur. She has had a lifelong passion for social impact, worki...
Tiffani Young | Founder, Natural Butter Bar Cosmetics | Launching All-Natural Line of Hair Products and Soaps 09.08.2022 25:53
This week, on the podcast, host Eva Hartling speaks with Tiffani Young, Founder of Natural Butter Bar Cosmetics. The brand was created from Tiffani’s own personal hair journey and out of a desire to help people learn how to use high quality natural ingredients in their self-care hair routine. What started as a homemade product soon turned into a thriving business. Today, Tiffani’s line has grown t...
Tiffany Callender | CEO, The Federation of African Canadian Economics | Supporting Black Female Founders 02.08.2022 31:45
This week, on the podcast, host Eva Hartling speaks with Tiffany Callender, the CEO of FACE, a national Black-led non-profit organization focused on providing resources and information to the Black community across Canada with the aim of accelerating wealth creation for Canadians of African descent. In partnership with the Canadian Government, FACE created a Black Entrepreneurship Loan Fund to hel...
Kim Tarlo & Cait Patrick | Co-Founders, Darling Mimosa | Celebrating Everyday Life and Optimism 26.07.2022 39:08
This week, on the podcast, host Eva Hartling speaks with Kim Tarlo and Cait Patrick, the co-founders of Darling Mimosa. Kim is an award-winning marketer and creative director with over 15 years experience leading brand work in Canada, US, and UK. She is also the Executive Creative Director and Partner at Mint, a creative agency in Toronto. C ait Patrick is an entrepreneur and co-founder of Homeste...
Sonia Virk | Co-Founder and Partner, Virk Viyas & Associate Lawyers | Carving Her Own Path 19.07.2022 31:17
This week, on the podcast, host Eva Hartling speaks with Sonia Virk , co-founder and partner of Virk Viyas & Associate Lawyers . Sonia was born in India and lost her mother when she was four-years-old. She and her three siblings were raised by their dad and she went to boarding school starting at age 5. Sonia obtained her first law degree in India and after deciding to immigrate to Canada, she...
Lauren Barker | CEO, Uresta | Empowering Women to Live Leak-Free 12.07.2022 32:51
This week, on the podcast, host Eva Hartling speaks with Lauren Barker, CEO of Uresta, a bladder support solution to stop urinary leaks. After graduating from the Ivey School of Business, Lauren started her career in investment banking, where she invested in private businesses throughout North America. Lauren’s career then brought her to a leading Canadian technology start-up in business operation...
Nuria Madrenas | Founder and Principal Curator, Tacit | Merging Creativity and Commerce 05.07.2022 33:52
This week, on the podcast, host Eva Hartling speaks with Nuria Madrenas, the Founder and Principal Curator of Tacit, a platform dedicated to the sale of artwork entirely created by women artists. As an artist herself, Nuria recognized a gap in the market to provide female artists with a dedicated resource to sell their work and achieve discoverability. Nuria is devoted to supporting female artists...
Elynn Lorimer | CEO, Spatial Research and Design | Improving Lives with Technology 28.06.2022 41:37
This week, on the podcast, host Eva Hartling speaks with Elynn Lorimer, CEO at Spatial Research and Design, a creative, multifaceted team of researchers, designers, and strategists who share a deep curiosity about human behaviour and are passionate about ensuring technology improves our lives. Elynn is a trailblazer in the tech industry with over 20 years of experience in digital product design an...
Stacey Madge | President and Country Manager, Visa Canada | Building Programs for Women 21.06.2022 33:22
This week, on the podcast, Eva speaks with Stacey Madge, President and Country Manager at Visa Canada and trailblazer in the banking world. Stacey climbed up the ladder quickly and demonstrated her leadership in an industry where women tend to be underrepresented at the senior executive level. Stacey dedicates her time and energy to building programs that benefit women within and outside her workp...
Jolene Livingston | Founder & Principal Consultant | Bespoke Social Profit Solutions 14.06.2022 34:25
This week, on the podcast, Eva speaks with Jolene Livingston, Founder and Principal Consultant of Bespoke Social Profit Solutions, a woman-led, majority-female consulting firm. Jolene and her team specialize in helping charitable organizations increase their reach and impact by providing guidance in strategy, fundraising, and communications. She believes that the future of the charitable sector is...
Carmen Sandor | Founder & CEO, Green Owl Vodka | Pushing Boundaries in a Male-Dominated Industry 07.06.2022 32:20
This week, we are re-sharing our episode with Carmen Sandor, founder and CEO of Green Owl Vodka, one of the only female-owned and -led spirits sold at the Liquor Control Board of Ontario. Green Owl is Canada’s first sipping vodka infused with green tea extract from Japan. Carmen started her career as a reporter for CTV News and TSN. She then switched gears and started working as a portfolio manage...
Kate Milne | Founder and Principal Consultant, Cardea Health Consulting | Prioritizing Healthy Aging 17.05.2022 25:41
This week, on the podcast, Eva Hartling speaks with Kate Milne, a Specialist in Healthy Aging and Workplace Wellbeing as well as a women’s health-in-aging researcher. Her company, Cardea Health Consulting, is a health promotion firm focused on a lifespan approach to health. Kate specializes in helping clients to support, retain, and recruit midlife and older team members by using an age-friendly a...
Shauna Levy | Founder and CEO, MADGE AND MERCER MODERN APOTHECARY | Designing Premium Wellness Cannabis Products for Women 10.05.2022 33:51
This week, on the podcast, Eva Hartling speaks with Shauna Levy, Founder and CEO of MADGE AND MERCER MODERN APOTHECARY, the first premium wellness brand within the cannabis space, designed for women aged 40 and older. Prior to her new venture, Shauna co-founded IDS Toronto, North America’s largest design fair, The Yoga Conference, and Expo for Design, Innovation and Technology (EDIT), in addition...
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