The Brand Herald

Brooke Brown, Brand Manager for Mom Water, joins us in this episode of The Brand Herald podcast. Brooke joined Mom Water as the 7th employee and has helped the company grow to be the powerhouse drink brand it is today. Brooke tells the story of how Mom Water came to be and how it went from an idea to a physical product to a thriving community. We talk about the importance of having a woman leader...

Allie Truttmann, CEO and Founder of Wicked Technologies in Louisville, Kentucky, joins us on this episode of The Brand Herald podcast. Wicked Technologies began as Wicked Sheets in 2008 and has grown to include Wicked-Smart Pad and Wicked Little Sleepers today. We explore Alli's start as a moisture wicking sheet business, selling those sheets on the Home Shopping Network to developing the Wic...

Greg Virgin, CEO and Principal Broker at First Saturday Real Estate in Louisville, Kentucky, joins us on this episode of The Brand Herald podcast. First Saturday Real Estate is disrupting the industry by partnering with agents who align with their culture and brand. We explored their beginnings as Virgin Properties and their run in with a billionaire, the story behind the First Saturday brand and...

Jeff Arsenault, the accomplished Director of Marketing at Clayton & Crume, joins us in this episode of The Brand Herald podcast. With a wealth of experience and insights, Jeff walks us through his journey from Atlanta to Louisville and his pivotal role in shaping the unique brand identity of Clayton & Crume. We explored the challenges faced during the brand's early days, the transform...

JK McKnight and Kelly McKnight are both experts in marketing. Kelly was creative director at Louisville’s largest advertising agency before leaving to start the city’s first digital marketing agency, Via Studio. JK founded the hugely successful Forecastle Festival and Forecastle Foundation. Today, he spends his time at Art of Impact, a festival consulting and experiential marketing agency and Bran...

Lesa Seibert is the CEO & Co-founder of Mightily, a brand marketing agency in Louisville. She is a recognized voice in the industry and loves conversations about branding which made her the perfect guest for The Brand Herald. Mightily was founded in 2013 and offers services like web design, digital-first branding, and marketing strategy. We sat down with Lesa to discuss why your logo is ‘not’...

Kate Masewich's team calls her the glue, the conductor, the creator of magic, and the secret ingredient behind all our marketing and events. As commonsku’s VP of Marketing, Kate has not only guided the marketing efforts but orchestrated the ops behind every event: skucon, skucamp, commonsku University, and now, successfully hosting thousands of people through their virtual experiences. Common...

Eric Monks is the president of PayFWDs, a best-in-class HCM solution. They focus on offering personalized service to their clients to simplify their payroll and HR processes. Eric's main goal is to "create efficiencies that increase positive employee cultures, resulting in increased bottom lines." On this episode of The Brand Herald, we talked about Eric's commitment to individ...

Waleed Bahouth and Erik Anderson launched Kyndly Benefits, formally Arrow Health, in 2022. The mission of the company remains the same but the brand has been elevated to reflect their dedication to provide exceptional support to people and their unique needs. Empathy and kindness are at the center of the company’s values. Waleed and Erik both come from the health insurance industry. They are unite...

Jim Higdon is co-founder of Cornbread Hemp and a native of Lebanon, Kentucky. He holds degrees from Centre College, Brown University, and Columbia University’s Graduate School of Journalism. Jim published Cornbread Mafia in 2012, which led to a journalism career covering Kentucky for the Washington Post and cannabis policy for POLITICO. Jim used his expertise in the hemp industry to make Cornbread...

Julia Block Pearson is the CEO of Stratos Creative Marketing. The Stratos Creative team has been serving clients since 2018. Their team includes web developers, designers, social strategists and ads specialists who all have one goal: to create online presences that represent their clients well AND attract their customers. Join our host Landon Wade to learn about how Julia started Stratos, how she...

Seth Lieber is the Visitor Services Manager at SoiN Tourism located in Jeffersonville, Indiana.  Southern Indiana is where the Midwest meets the south and country lanes connect with city streets.  Located just one mile north of Louisville, Kentucky, it's a wonderful place to visit friendly cities and towns where you will be treated to scenic views of the Ohio River, rolling hills and pictures...

Megan and Patrick Morris are the Owners of Little House Green Grocery in Richmond, Virginia.  They purchased the business 2 years ago after receiving an email about a business for sale that sounded a lot like the small grocery store they'd fallen in love with just 5 minutes from their home.  Turns out it was meant to be.  Little House exists to serve and support others. They serve customers b...

Christine Tarquinio is the Vice President for Talent, Workforce & Brand Strategies at Greater Louisville Inc., The Metro Chamber of Commerce in Louisville, Kentucky.  In September 1997, Greater Louisville Inc. was formed through the merger of the Greater Louisville Economic Development Partnership and the Louisville Area Chamber of Commerce.  In early 1998, GLI became a strategic economic deve...

Lori Wood is the Director of Brand Marketing at eBlu Solutions located in Louisville, Kentucky. eBlu Solutions was founded in 2012 to help specialty medical practices manage the complex workflow associated with high cost infusion and injection treatments. They believe there’s a better way. That’s why eBlu Solutions has developed a single portal for managing all the data behind in-office infusion a...

Jenn Short is the Director of Brand + Customer Experience at International Mission Board, located in Richmond, Virginia. IMB's Vision is 'A multitude from every nation, tribe, people and language, knowing and worshiping our Lord Jesus Christ' (Rev. 7:9).  Their Mission is 'To serve Southern Baptists in carrying out the Great Commission to make disciples of all nations.' Jo...

John Maurer is the President & CEO of Esterline & Sons Manufacturing, located in Springfield, Ohio. Esterline is a precision components manufacturer serving customers all around the world.  Founded in 1957 by Waldo and Dale Esterline, they will celebrate 66 years in business in 2023.  The business was started on a farm, a farm that has been in their family since 1890.  Today, they are in t...

Jessica Dixon was the first graduate of Refuge For Women. Originally from Michigan, she moved to Kentucky 13 years ago at the age of 23. Following graduation from Refuge for Women, she took a job at Toyota and quickly moved up in the company. One day, she received a call that would change the course of her life. Ked Frank, Founder of Refuge for Women and Survivor Made offered Jessica the opportuni...

Jamie Watts is the Owner and Co-Founder of Hex Head Art, located in Louisville, Kentucky. From the moment Hex Head was born in 2013 the vision has stayed the same: Build high class, 3-dimensional, top quality wall art for proud fans, fans that don’t want to represent their team with a cheap imported decal or poster, fans that want something better, something unique. To build something we would be...

Nancy Meyers is the Marketing Director for Lawyers Mutual of Kentucky, located in Louisville, Kentucky. Lawyers Mutual is the only professional liability insurance company created by Kentucky lawyers for Kentucky lawyers. Nancy leads all marketing and communication efforts for Lawyers Mutual. Join host Landon Wade of Goodson Clothing & Supply Co. as he learns more about Nancy personally, explo...

Riley Gregor is the Owner of StraightEdge Creative located in Louisville, Kentucky. Riley is a muralist, commercial artist and designer. See some of his incredible work on Instagram at @straightedgecreative. Riley not only has a very unique business, he has an amazing personal story. Join host Landon Wade of Goodson Clothing & Supply Co. as he and Riley discuss his personal journey, how he got...

Liv Coffman is Vice President of Insurance & Partnerships for Armadillo, a startup in the home warranty industry. Armadillo is for homeowners, it's as simple as that. They believe customers shouldn't have to sweat it when stuff breaks in their homes and are creating an unmatched technology-driven customer experience to help! Join host Landon Wade of Goodson Clothing & Supply Co....

Michaele Frampton has been with Frampton Construction since 2007, working in a variety of roles over the years. She currently focuses on Human Resources, taking on the challenging role of continuing to build the Frampton team. Frampton is for everyone out there who wants to do something different. It’s for people looking for an individualized construction experience, from concept to closeout. Join...

Justin Baird is the Marketing Director for Insulated Roofing Contractors (IRC), headquartered in New Albany, Indiana. IRC is the go-to contractor for customers looking for a care-free roofing experience from someone they can trust in the spray foam industry. Justin and his team are committed to customer service, integrity and quality. IRC has also been family owned and operated since they opened t...

Meg Vogt is a Regional Consultant with Perfection Group, headquartered in Cincinnati, Ohio. The Louisville Kentucky office is one of 10 total offices in 5 states. Perfection Group designs, services and installs facility systems that reduce customer operating costs and provide sustainable, long-term energy efficiency. Like Goodson, they are extremely customer service oriented and focus on building...