The Brand Called You

With debates on Climate Change and other living quality indices across the world, escalating every day, there is an increased consciousness among the masses on the importance of sustainability. The corporate world is increasingly trying to find sustainable production and distribution methods. With consumers also becoming, increasingly conscious, businesses need to match up to their expectations. T...

Personal finance encompasses the whole universe of managing individual and family finances, taking responsibility for your current and future financial situation, and setting financial goals. It also includes handling individual financial tasks and saving for emergencies. It requires the person to take charge and make sure his or her interests are prioritized. In today’s episode of The Brand Calle...

At 24 years old, Bryan Se To's chiropractor told him he has a body of a 40-year-old. He has been experiencing lower back pain and numbness in his fingers despite being in his 20s. However, this is not just the case with Bryan. We all witness such issues with our current lifestyle and routine. THE BRAND CALLED YOU invited  Bryan , the Founder of Lexly Health, to his journey of recovering from...

With the population skyrocketing and the environment becoming critical with each passing year, construction companies are always on the radar to be targeted for depleting land resources. However, one cannot deny the importance of social infrastructure like affordable housing society, hospitals, airports, etc. How does a business stay relevant in the ever-volatile environment? The answer lies in “i...

Commissioned by Siyabuswa Educational Improvement and Development Trust (SEIDET), South African researchers came together to develop a handbook that provides practical approaches to building smart communities for underdeveloped and information-deprived communities in developing countries. About Jackie Phahlamohlaka Founder Member of the Siyabuswa Educational Improvement and Development Trust (SEID...

Voting is important because it’s an opportunity for change. It gives people a voice about whom they want in office and is a chance to stand up for the issues they care about. About Hon. Elizabeth Holtzman Elizabeth Holtzman handles government relations at the federal, state, and local levels. She also focuses on litigation. Liz joined Herrick after over 22 years in government, including 2O as an e...

Antisemitism is hostility to, prejudice towards, or discrimination against Jews. Notable instances of persecution include the Cossack massacres in Ukraine from 1648 to 1657, various anti-Jewish pogroms in the Russian Empire between 1821 and 1906, the 1894–1906 Dreyfus affair in France, the Holocaust in German-occupied Europe during World War II and Soviet anti-Jewish policies. In today’s episode o...

Head of Artificial Intelligence (AI) and a Member of the Executive Committee at the World Economic Forum; one of the foremost experts in the world on the governance of AI. Barrister, former Judge and Professor, technologist and entrepreneur who has an abiding interest in how humanity can equitably benefit from new technologies, especially AI. Advanced degrees in Law and International Relations and...

Diversity, Equity, and Inclusion (DEI) practices in the workplace aid in business benefits like sales revenue, and better customer relations. DEI programs and practices add to an organisation’s ethical culture and build happy and engaged employees. But who is accountable for promoting such practices? Today, we discuss the topic in detail with Asfa Malik, who is working to inspire leaders to drive...

Erin Hollon is the founder of Ivy + Light. She is a Brooklyn-based wellness coach and an ambassador for natural living since her college years. Erin found solutions through nature to help heal her body—emotionally as well as physically. It has become her life passion to share these methods and help you find the perfect balance for living a life you will love. Hollon usually heals through crystals,...

The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue. It is also the industry with the highest spending on research & development per firm. In today’s episode of The Brand Called You, Jennifer Dungs talks about the future...

Poor succession planning, lack of trusted advisers, family conflict, different visions between generations, and lack of financial education for children are some major reasons why 70 percent of family-owned businesses fail or are sold before they are passed on to the second generation and almost 90 percent don’t make it to the third generation. About Myria Antony Myria Antony is an Advisor at Camb...

The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success. With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a...

In the current pace of life, we cannot deny not having stress. It was always a part of mankind’s life, but with the complexities of globalisation, it has only increased in personal and professional space. However, it is important to understand the negative impacts of stress. It is essential to carve out a way to understand and manage it efficiently. Only then can we lead a purposeful life. Today,...

Portfolio Management Services (PMS), a service offered by the Portfolio Manager, is an investment portfolio in stocks, fixed income, debt, cash, structured products, and other individual securities, managed by a professional money manager that can potentially be tailored to meet specific investment objectives. In today’s episode of The Brand Called You, Deepak Shenoy talks about portfolio manageme...

Sonam Srivastava is  the Founder of Wright Research and is a globally recognized researcher in the field of machine learning, finance & quantitative investing. She has worked with HSBC Edelweiss & Qplum where she has built and handled large-scale portfolios & trading algorithms in US & India. P assionate about building a scalable quant business, Sonam also  holds a B.Tech...

Water, as we all know, is a global challenge, especially access to the poor. With several domestic and international NGOs and companies, along with government partnerships, involved in tackling the issues, each venture brings a new perspective. Today, we discuss the possible solutions for tackling the water challenge with Jon Kaufman, CEO of Global Water First. About Jon Kaufman Jon Kaufman is the...

Kon Apostolopoulos is a Founder and CEO of Fresh Biz Solutions, LLC, a Human Capital Management Consulting Group that provides performance improvement and training solutions to help organizations develop their people, improve business results, and reap the benefits of a comprehensive Talent Management strategy. He is also the co-author of the timely book, “7 Keys to Navigating a Crisis: A Practica...

Transcendent Media Capital offers a new paradigm of investments - combining elements of a limited partner, a fund, an asset manager and an angel investor. All investments fall within the ecosystem that safeguards earth, peace & security, gender, and youth and includes metrics for real returns. In this episode of The Brand Called You, Peta Milan talks about Regenerative Investment and her work...

Networking, they say, is about planting relationships. Networks help you when you need a better position or a solution to your concern. Sometimes, even seen negatively, it becomes indispensable to understand the intention with which one network. It doesn’t always have to be several contacts, but the quality they bring to your life personally or professionally. About Shachar Cohen Shachar Cohen is...

Cannabis products like marijuana and hemp have been growing freely in India for ages. It has also been actively used in the Indian medical science, Ayurveda. But due to the psychoactive properties of marijuana, there has been a constant debate on the legality of entire cannabis species products. Today, we discuss the medical benefits of cannabis and, especially, hemp. About Shalini Bhattacharya Sh...

Unlike before, schools, colleges, and the workplace today are focusing on creating an inclusive environment to provide equal opportunities to people with mental or physical disabilities. But there’s still a long way to go to spread the concept of inclusivity and diversity to every individual. People with disabilities go through different kinds of hardships, one among which is accepting they are di...

In today's world, standing out of the clutter and all the noise around has become extremely difficult for a brand. That’s why it is important to invest time with the brand and focus on the storytelling and concept-led approach while discussing the brand’s marketing problems or initiatives. In today’s episode of The Brand Called You, Sandeep Pandit talks about  Marketing and Branding. He also...

Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. Today we have Dr. Yong Hsin Ning, Founding Partner, of The Biz Lab to talk about her experience. About Dr. Yong Hsin Ning The Biz Lab is my latest venture to pre...

India has a rich history of the handloom industry, but with artificial machinery and industrialization, the artisans started seeing a decrease in demand. Today, with the attraction of high-end brands, artisans are finding it extremely difficult to present their authentic handmade products in the market. In an attempt, to preserve the rich Indian culture and to help the craftspeople of the country,...