The Brand Called You

Embarking into the complex domain of book marketing, we delve into the nuanced strategies and creative pursuits embraced by seasoned professionals in the literary realm. Join us in this episode as Stephanie Moon, a seasoned book marketing strategist, imparts her insights, enriched by a wealth of experience in leading impactful campaigns. Throughout this exploration of the artistry entwined with bo...

In this episode of the Brand Called You, Claus Raasted, a consultant and keynote speaker, discusses lessons from live-action role-playing (LARPing) and how that background translates into expertise in innovating organizational culture. He touches on his LARPing business that eventually failed, leading to significant personal debt. From those experiences, he shares insights on turning failure into...

In a captivating conversation with Akhil Gupta, founder of the Universal Enlightenment Forum (UEF) and former CMD of The Blackstone Group, we delve into the depths of religious commonalities and the mission of fostering human flourishing. Discover the insights behind Gupta's book, "Bridges Across Humanity," as he unveils the interconnectedness of religious teachings and the profound...

In this episode of "The Brand Called You", Dr Michael Schluter, a distinguished author and peacebuilding expert, unravels his visionary perspective on Korean reunification as explored in his seminal work, "No Other Way to Peace in Korea?". Drawing from his extensive experience in international peacebuilding, Dr. Schluter articulates a strategic plan that transcends political bo...

In this episode of “The Brand Called You,” we dive into the world of diversity, equity, and inclusion (DEI) with Zoë Papaikonomou, an accomplished investigative journalist from Amsterdam. Co-author of the thought-provoking book, "Inclusion Marathon," Zoë shares her journey, insights on common DEI misconceptions, strategies to handle resistance, and the evolving landscape of DEI in the Ne...

Join us as we delve into the remarkable journey of Fariah Lalaikipian, a champion of gender justice and social innovation in Kenya. Through her organisation, the Uzury Empowerment Hub, Fariah is reshaping communities and empowering women and girls to overcome challenges and achieve their full potential. 00:40- About Fariah Lalaikipian Fariah is the founder of the Uzury Empowerment Hub in Kenya. Sh...

In this episode of The Brand Called You, Robert Duran, a business coach, investor and inventor discusses various aspects of entrepreneurship and coaching. He shares insights on mindset, professionalism, and the importance of learning from successful individuals. Robert also highlights the role of technology in business and the significance of offline interactions, as seen in his initiative, Nation...

Embark on a profound exploration of timeless wisdom as we delve into the ancient teachings of Chanakya, the legendary strategist and political philosopher. Join us on this intellectual journey with Pranav Patel, Leadership Developer and Arthashastra expert, as he unravels the intricacies of Chanakya's profound insights. Let the wisdom of Chanakya illuminate the path to effective, strategic, an...

Explore Prof. Payal Kumar's exceptional journey at the crossroads of corporate leadership and academia. From journalism to the Indian School of Hospitality, her seamless fusion of roles showcases a unique understanding of leadership and global perspectives. Join us on this compelling journey through the lens of Prof. Kumar, a trailblazer exemplifying the richness emerging from diverse professi...

In a dynamic conversation with Ashutosh Garg on The Brand Called You, Alan Wong, Founder of ToAsia.biz, shares invaluable insights on penetrating and thriving in the Asian market. From navigating cultural nuances to crafting effective go-to-market strategies, Wong's journey and expertise shed light on the challenges and opportunities awaiting Western companies venturing into Asia's diverse...

In a riveting conversation with marketing luminary David Aaker, we delve into the realm of purpose-driven branding and its transformative potential for businesses worldwide. Aaker, hailed as the father of modern branding, shares insights from his latest book and unravels the intricate dynamics of embedding purpose into brand identity. From defining purpose-driven branding to examining its long-ter...

In the realm of water sustainability, Dr. Mirka Wilderer stands as a visionary leader, dedicated to addressing the pressing challenges that impact our world's most vital resource. With a remarkable background spanning childhood exposure to the water industry, a diverse educational journey, and a distinguished career, she is shaping the future of water treatment and management. Join us on an in...

Step into the dynamic world of Yannis Ioannidis, a luminary in the realm of data management and storytelling innovation. As the President of the ACM (Association for Computing Machinery) and a trailblazer in the field of data science, Ioannidis shares insights into his groundbreaking work. Join us as we explore the crossroads where large language models, education, and the pursuit of artificial ge...

In this episode of The Brand Called You, Attorney Lisa Haster, discussed her journey into estate planning, highlighting the importance of understanding wills and trusts. She emphasized the benefits of trusts in avoiding probate and protecting assets, noting that starting estate planning early is crucial. The conversation covered various aspects of estate planning, such as managing family dynamics,...

In this episode of The Brand Called You, James P Brew, a senior international advisor shares his extensive experience in the field of public-private dialogue (PPD) and its role in economic development. He discusses the concept of PPD, emphasizing its goal of bringing together the government and private sector to address binding constraints and drive positive change in the economy. He gave a compre...

Embark on a fascinating conversation with Bob Coecke, a distinguished Belgium theoretical physicist, and Chief Scientist at Quantinuum. In this episode of "The Brand Called You," Bob shares insights into his unique journey, from being a pioneer in industrial music to his groundbreaking work linking Quantum Computing and music. Join us as we delve into the world of Quantum Mechanics, musi...

Explore the future of healthcare transformation guided by Dawn Sherman, CEO of LabConnect, a trailblazer in clinical trials. The dialogue extends to the synergy of Quantum Computing and Artificial Intelligence, revolutionising conventional trial approaches. Delving into the profound implications of rejuvenation technologies, Don contemplates their societal impact. Join this conversation for a prof...

In this episode of The Brand Called You, Dr Eldon Blackman an Educator, Conductor, and Storyteller shares his journey from teaching to starting his own education business, driven by a desire to meet students' needs more effectively. His background in music, particularly conducting, has influenced his approach to teaching and leadership, emphasizing that everyone can learn and improve. Dr. Blac...

In a captivating conversation with Ashutosh Garg, retired professor turned poet and publisher, Prabhu Guptara unveils the remarkable journey that shaped his life and career. From the trials of being a refugee to establishing a global publishing empire, Guptara shares invaluable insights into the evolving landscape of the publishing industry and offers profound advice for aspiring authors. Delve in...

In this era of heightened environmental consciousness, Jax Davey, the visionary founder and CEO of Nuevo, emerges as a pioneering force reshaping the advertising landscape. A former Royal Marine Commando and Forbes 30 under 30 honoree, Jax Davey brings a unique blend of courage, creativity, and commitment to the mission of crafting narratives that not only captivate but also contribute to a greene...

In today's episode of “The Brand Called You,”, we delve into the transformative journey of Brian Livingston, a former police officer from Alberta, Canada, who has dedicated himself to a mission of empowerment. Join us as we uncover Brian's remarkable odyssey, from the challenges of law enforcement to the realm of entrepreneurship. His story serves as a beacon of hope and resilience, illust...

In a world facing escalating environmental challenges, the conversation around water sustainability emerges as a pivotal focal point for global progress. Kimberly Nelson, Chief Operating Officer of True Elements, offers profound insights into the intricate web of water intelligence, technological innovation, and climate resilience. She delves into her illustrious journey, the essence of True Eleme...

In a riveting conversation, Harry Sanders, the founder of StudioHawk, shares his remarkable journey from homelessness to entrepreneurship. From sleeping under bridges to being recognized in Forbes 30 under 30, Harry's story is one of resilience, innovation, and unwavering commitment to giving back. Through his experiences, Harry emphasises the importance of community support, the power of resi...

Embark on a poignant journey with Jonathan Bogner in today’s episode. Through the shadows of health challenges, strokes, and heart failure, Jonathan's resilience and 'tough optimism' become beacons of inspiration. Join us as he transforms setbacks into stepping stones, emerging from despair to renewed hope. This is a story of triumph, resilience, and the unwavering spirit that turns ad...

Meet Joanne Wong, a seasoned leader with a rich background in technology, engineering, and entrepreneurship. As a key figure in the Institute of Electrical and Electronics Engineers (IEEE) and the Chair of its Entrepreneurship program, she is actively shaping the future of tech startups globally. Join us as we delve into Joanne's insights on addressing challenges, fostering collaboration, and...