The Brand Called You

Building a good career requires passion, hard work and life. One needs to focus extensively to understand the field well. People keep working in the same field all their lives which is also coherent. But our guest for today, Mr. Alexander Rinnooy Kan, is one of those who not only shift their careers after sometime but also manage all of them simultaneously. Alexander is in academia, he is a renown...

Today, we have Mr. Karan Taurani, a Senior Vice President of Elara Capita and a seasoned media trends analyst, who discusses these issues. Karan talks about the huge film market in India producing around close to 1,600 feature films every year, of which a large chunk is a regional cinema, about 300 Hindi films, and around 150 foreign language films. Talking about the large scale of the film indust...

This episode of The Brand Called You brings you lessons on entrepreneurship, investment and running a business from a well established entrepreneur who has done a lot of startups and now advises and invests in startups. We are privileged to welcome the founder of Livemocha and TeamOnSystems, Mr. Shirish Nadkarni. Shirish is an quintessential entrepreneur with several successful startups and exits....

Cancer is understandably a dreaded disease, and late diagnosis often leads to the heart-wrenching results of loss. Early diagnosis and the right course of treatment are essential to get life back on track. And if professionals are not well-equipped or educated about the kinds of cancers that exist, it can be life-threatening for the patients. Today, we have an oral cancer survivor and a celebrated...

There are some passionate individuals in the world who do not work merely for money, instead they work for purpose. They make the right use of their position in society and educate people for social good. Our guest for today, Charles Ayitey, is one of such personalities. Charles is a business journalist working and living in Ghana. He hosts a highly watched business program, 'The Marketplace'. He...

Today, we have Prashant Parameswaran, a young Kochi entrepreneur is the Managing Director and CEO of Tata Consumer Soulfull Pvt Ltd, a company on a mission to bring back India’s ancient grains to the global market. Prashant hails from an agricultural background, and while studying and working in the US, he got this idea of bringing back the millets as he studied the acceptance of quinoa in the US....

Innovation is a never-ending saga. Innovation is considered to be very technical and advanced, but our guest for today, Daniel Buchbinder has a different perspective on Innovation. He says that innovation is not an innovation if it doesn't solve societal problems or raises the living standards of the people. Daniel is a Mexican, currently working in Guatemala. He is the founder and director of Alt...

Old age is a sensitive phase, the reality we often hesitate to discuss because of our busy lives. The elderly are left sidelined and isolated. Physical weaknesses coupled with societal and family neglect leave them vulnerable to mental health challenges, elevating the caregiving responsibilities. With children moving places for careers, it gets difficult to look after the parents. The provisions o...

Anybody and everybody who likes to watch romantic Bollywood movies can't deny that one of his favourite movies is Ashiqui. Ashiqui was a blockbuster and one of the factors for its success was it's female protagonist, Anu Aggarwal. Anu has now turned into a social worker and has founded The Anu Aggarwal Foundation, which focuses on maximising potential and raising joy and peace. For this episode of...

With the fast-paced business environment and competition, there is a constant race to create a long-lasting brand relevance. In that attempt, companies end up overthinking, trying to replicate or overpower their competition. The need is to understand the power of their products or services and leverage it for the audiences accordingly. Today’s guest, Soon Yu, an award-winning author, speaks about...

This is the story of a guy who was an athlete in his growing-up days. As he grew up, he joined a rehabilitation centre to help drug addicts and alcoholic kids to get out of their dark life. With that he also started a business. With all these three things which were separate till then, he combined all the learnings and founded a behavioral strategist company. We are talking about Peter Sorckoff, w...

The concept of remote working has led to employees getting to spend quality time with their families, saving on commute time and opportunities beyond geographical constraints. Today we have Larry English, president of a consulting firm who discovered the power of remote working 20 years ago and has been promoting it through his organization ever since. He shares with us his journey and the benefit...

Anyone born in the 1960s or 1970s would remember the first youth magazine of India, Junior Statesmen (also called JS magazine). Today, we have the privilege to welcome the man behind the launch of the magazine, Mr. Jug Suraiya. Jug Suraiya is a well-known journalist, writer, columnist, cartoonist and public speaker. He is the former editor of The Times of India. He has written for several publicat...

With globalization, there has been a tremendous increase in trading, which involves the movement of commodities across the globe. With ever-increasing customer demands and competition, supply chain management becomes important in every sector. There are numerous challenges that companies face in such high-level trading. Today, we have Mr. Deepayan Mohanty, the Promoter and MD of Hemera Global, a c...

Our guest for this episode of The Brand Called You is a DEI Advocate. She preaches and works for improving the Diversity, Equity and Inclusion in the workplace. We are pleased to welcome Gavriella Schuster to our podcast today. Gavriella Schuster is the executive board member, a former Microsoft Executive for Diversity, Equity and Inclusion (DEI) in the high-tech industry. She is a founding sponso...

Nutrition creates health in all areas of our existence. All parts are interconnected. We often talk about the intake of nutrition for our body, but we forget to understand the needs of our brain. It is important to create a balanced nutritional intake for both body and brain for the overall functioning of a human being. Today, we have with Will Nitze, the founder & CEO of IQBAR, a brain, and b...

Our guest for this episode of The Brand Called You, Vasuki Shastry, is an expert on the subjects of Asian countries and economy. He is a strategic consultant and an Asia watcher at Chatham House. He has been an economic and political journalist in India, Singapore and Jakarta. He has worked for the International Monetary Fund. He is an author and has written several books.  One of his books,...

America’s former President Barack Obama has said, “No challenge poses a greater threat to future generations than climate change.” While it is true, there is a slight modification to it. The challenge of Climate Change is not just for the future generation, but also for the present generation. Today, we have with Shweta Dalmia, founder of Climapreneur, an organization that shares stories of these...

Waste management in India is a big issue. There are many projects indulged in making a circular economy and managing the waste produced in India the right way. One thing that contributes to the waste of the country is the non-biodegradable used sanitary pads. Women on average use 6 pads a month that go straight to the dustbin and they have no use after that. This is a huge problem that was unatten...

A famous neuroscientist has said, “The brain is a monstrous, beautiful mess. Its billions of nerve cells-called neurons – lie in a tangled web that displays cognitive powers far exceeding any of the silicon machines we have built so far.” Our brain has the power to tap the hidden potential that lies within all of us. Here, comes the role of neuro coaches who help us understand the mechanism of bra...

Charles Groenhuijsen rightly said, "Good news is no news". Whenever you switch to the News channels, what kind of news do you see in general? How many times do you get news through the News channels? Very less, right? This news pattern is not area or country specific. This is human psychology which is rightly understood by TV and News professionals like Charles Groenhuijsen, who is also our guest...

Infosys is the first Indian company to open the NASDAQ stock market. Several reports have shown the admirable working of the organisation which has forced western outsourcing firms to change their business models as well. Indians today prefer joining Infosys over many other global giants. What goes behind handling a global business and the mentorship for people and leaders is essential. Today, we...

In 1997, in the UN event, Carbon Credits were created in order to incentivize projects all around the world to decarbonize the planet. Basically, if a company is polluting in a developed country, they need to pay for the pollution to the companies which do the opposite in the emerging markets. This is measured on the basis of carbon emission. Every ton of Co2 emitted is one Carbon Credit which a c...

Jeff Bezos has said, “Your brand is what other people say about you when you’re not in the room.” A strong brand is formed and is sustainable only when it connects to people on emotional and rational levels. It needs to offer something unique to customers and not just focus on the product on a superficial level. A brand manager’s role is extremely critical to build and maintain the reputation. Tod...

This is the story of a simple boy who had high ambitions. Samrendra Kumar, whom our host addresses as Sam, is an ex-Army man and the co-founder and the Managing Director of MitKat Advisory. Sam was born and brought up in a village in Bihar. He did not have much facilities living there and did not get an exemplary education as well. So when he stepped into the Nation Defence Academy, he saw fine me...