The Brand Called You

Branding is what people say about you when you are not in the room. It is not always about the companies we work for, it is also about our branding. The value, the skill set, and the experience we bring to the table in any field. The elevator pitch is not always required to promote our companies, but ourselves too for being in a position we deserve, to sustain in the position we hold, and to grow...

The tech startup ecosystem in India has seen the emergence of a slew of new investors recently, many of whom are coming in to support with seed funding. Securing funding and support from a venture capital investor can be the make-or-break point for many early-stage startups on the edge of success (or, unfortunately, failure). That’s why TBCY has brought Anirudh Suri, Author of The Great Tech Game...

We hear a lot and pay attention to physical fitness, essential for our body. But, equally critical and often neglected is the concept of mental fitness. Including the daily exercises for mental fitness reaps multiple benefits. It improves our performance and physical being, too. Today, we have a mindfulness expert who delves into the importance of the same. About Pandit Dasa Pandit is a former mon...

Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. Today we have AnaMaria Meshkurti, Head of Marketing, FONGIT, A Swiss Technology Startup Incubator to talk about her experience of starting a business. About AnaM...

Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. Today we have Ahana Gautam, CEO, and Co-Founder, of Open Secret to talk about her experience of starting a business. About Ahana Gautam Ahana is the CEO and Co-F...

“Treat the earth well. It was not given to you by your parents. It was loaned to you by your children.” Sustainable development refers to a system that uses resources in such a way as to preserve the resources for both present and future generations. ‘Using of alternative and renewable resources of energy and ‘conservation’ are two aspects of sustainable development. ‘Rainwater harvesting’, ‘savin...

About Helen Stevenson Helen is the Founder and CEO of Reformulary Group Inc. Helen was Assistant Deputy Minister of Health in Ontario and Executive Officer of Ontario Public Drug Programs by Order-In-Council. About Reformulary Group Inc. Our mission is to make drugs more affordable for Canadians. We do that through an innovative approach by creating a subscription-based service.

Whether you are a new entrepreneur, an aspiring entrepreneur, a business owner, or a salesperson, you need a mentor. And who will be your mentor? Even if you are a die-hard self-starter, who doesn't need a mentor?  Not having a mentor in your life can be a real bummer, especially when you are just starting out.  You are also missing out on a lot of opportunities. You can make great conne...

The trend of coaching has increased significantly in recent years and so does their need. A coach helps individuals uncover their potential, climb up the career ladder and improve their life overall by asking the right questions. Be it a Career coach, an executive coach, or a life coach, people are realizing the importance of hiring coaches and at the same time, people are showing interest in beco...

One word that has become fashionable in modern times is ‘disruption’. The business world is talking about the disruption of old business models by new ways of doing things – and the difficulty of existing organizations in adapting, to making the transition from old to new ways. Bobbi Hartshorne talks to TBCY about workplace wellbeing and transformation. About Bobbi Hartshorne Bobbi is the Founder...

With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success. But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it import...

From encouraging schoolwork and sports to modeling values as a child grows parents exert enormous influence over their children's lives. They are, however, not the only on-the-ground influencers—especially after children enter school and begin interacting with the world at large. About Sarmila Pande After driving global business transformation projects, I now guide personal transformations – helpi...

Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. About Ashutosh Garg He is the founder of The Brand Called You. He has worked as a corporate executive in multiple companies. He is a pioneer in the retail pharma...

The social stigma of obesity is broadly defined as bias or discriminatory behaviors targeted at overweight and obese individuals because of their weight. Such social stigmas can span one's entire life, as long as excess weight is present, starting from a young age and lasting into adulthood. Today we have Dr. Jonathan Engel who talks to us about this subject in detail. About Dr. Jonathan Engel He...

With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success. But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it signif...

The people in an organization can only direct their efforts in the right direction when they have a leader to look forward to. Leaders can define workplace cultures that foster the accomplishment of common goals. What are the key attributes that an efficient leader ought to have? Is (s)he was born with such qualities, or can be developed? We have your answers covered in today's episode of “The Bra...

In today’s world when looks are more important than ever, too many men still fail to recognize the importance of personal grooming, showing little understanding of how to go about the process. Many men take a slap-dash approach where they drag a comb across their head, splash on some aftershave, and think job done. However, there’s a problem here: people will notice your lack of grooming and from...

Networking, they say, is about planting relationships. Networks help you when you need a better position or a solution to your problem. Sometimes, even seen negatively, it becomes important to understand the intention with which one networks. It doesn’t always have to be several contacts, but the quality they bring to your life personally or professionally. Today’s guest, Maxine Cunningham, CEO, P...

Networking, they say, is about planting relationships. Networks help you when you need a better position or a solution to your problem. Sometimes, even seen negatively, it becomes important to understand the intention with which one networks. It doesn’t always have to be several contacts, but the quality they bring to your life personally or professionally. Today’s guest, Maria L Gallo, is an Alum...

“ Your location raw is not your destination. Where you are today is not where you are going to be at tomorrow.” Rahfeal Gordon is a Global Leadership Advisor, an Entrepreneur, and an Author. He talks about leadership, inclusion, strategies. About Rahfeal Gordon Rahfeal is a Global Leadership Advisor, Entrepreneur, and Author. He is recognized as one of the top international orators. He is the auth...

It is an age of empowerment and women are taking on new responsibilities. They are working to build their careers, learn new skills, and take up new responsibilities. Sometimes, though, it can be difficult for women to manage all of these things. Prof Ona C Miller, President, of The Global Female Civility Leadership Institute talks to us about the challenges females face in their careers and how i...

Fintech is one of the most demanded and trending sectors in the modern world today. With more and more finance companies establishing themselves in the market, technology remains the strongest tool these companies used to boost business. So what exactly is Fintech? And why is it continuously being talked about? Is the Fintech Industry futuristic? Get all your questions answered! Today, TBCY featur...

The trend of coaching has increased significantly in recent years and so does their need. A coach helps individuals uncover their potential, climb up the career ladder and improve their life overall by asking the right questions. Be it a Career coach, an executive coach, or a life coach, people are realizing the importance of hiring coaches and at the same time, people are showing interest in beco...

Hardships are a part of life that everyone must deal with. These hardships can either enable you to succeed or cause you to fail. The outcome of these obstacles all depends on how these situations are handled. About Michael Crossland Michael Crossland is a speaker. He is an executive coach. He is a humanitarian. He is a best-selling author. About his journey It has been a character-building journe...

Entrepreneurship may be defined as the visualization and realization of new ideas by insightful individuals, who are able to use information and mobilize resources to implement their vision. Entrepreneurship is the ability (i.e., knowledge plus skills) of a person to translate ideas of commencing a business unit into reality by setting up a business on ground to serve the needs of society and the...