Shayne Mackey

The Brand Atelier Show

Business EN ↓ 27 episodes

The Brand Atelier ShowMost brand advice chases trends. This podcast builds brands that last. Hosted by Shayne Mackey, a brand strategist with over 30 years working with Fortune 500 companies and legacy brands, The Brand Atelier Show cuts through the noise of viral tactics and flavor-of-the-month marketing to focus on what actually matters: strategic positioning, enduring identity, and brands built for the long game. If you're a founder, brand strategist, or creative director tired of being told to "just post more on TikTok," this is your antidote. Every episode delivers expert-level thinking o...

Author

Shayne Mackey

Episodes

The Difference Between Branding and Content (And Why Most Businesses Confuse Them) 30.11.2025 10:47

Episode 2: This Is Not That In this episode, Shayne Mackey draws a clear line between trend-driven content marketing and timeless brand strategy. If you’re tired of chasing algorithms, overwhelmed by daily posting, or unsure why your brand feels inconsistent, this episode explains the difference between noise and strategy — and why building a brand requires clarity, conviction, and long-term think...

What is Branding, Anyway? 28.11.2025 11:34

Episode 1: What Is Branding, Anyway? If you’ve ever wondered what “branding” actually means—or why every expert seems to define it differently—this episode brings you back to the foundation. In the premiere of The Brand Atelier Show , brand strategist and creative director Shayne Mackey breaks down the true meaning of branding and why it remains the most powerful business tool you have. This episo...