The Bounce Rate Podcast | IndoorMedia

The Bounce Rate is in session. This episode explores how local, class-based businesses (yoga, cooking, pottery, etc.) can grow or respond to challenges. We discuss fundamentals like websites, Google schema, local listings, customer follow-up, and review collection to recover lost revenue. We also cover marketing tactics (segmentation, differentiation, messaging, and using customer insights) to tar...

It’s Thanksgiving 2025 and this episode explores how traditions (from turduckens and seasonal Oreos to office parties and realtor Santa photo days) create powerful marketing opportunities for local and national brands. We discuss family holiday rituals, business traditions that persist or end (Endless Shrimp anyone?), and the balance between consistency and fresh ideas. The episode emphasizes lean...

In this episode we review November traditions and discuss how seasonal changes affect local businesses: which slow down (like real estate and some home services) and which pick up (like restaurants, dry cleaners, and car washes depending on region). Learn why November–December is a good time to build marketing funnels and customer loyalty even if conversions peak later.

This Halloween-themed episode uses classic horror movies to explain common marketing pitfalls: fake impressions that act like body snatchers, scattered efforts that peck you to death like Hitchcock’s birds, and contagious negative reviews that spread like the demon smile. Key takeaways: be skeptical of vanity metrics and verify conversions; focus and refine your channels instead of spreading thin;...

In this episode of The Bounce Rate, the hosts discuss the pressures local business owners face and focus on smart ways to save money without damaging the long-term health of the company. They emphasize the importance of keeping reliable bookkeeping, valuing staff, and maintaining a clear vision while exploring practical cost-saving moves like negotiating rent, trimming utilities, and rethinking ad...

Today our hosts discuss the quirks of attorney marketing — from high-stakes PPC and relentless billboards to referrals and the hidden power of local visibility. They explain why law firms rely on familiarity, branding, and being easily found online. The episode also covers the role of personality and authenticity in legal advertising, examples of memorable campaigns, and practical advice: show who...

On this episode our hosts taste a limited-edition bread-and-butter pickle potato chip and riff on pickles in pop culture, from Pickle Rick to BTS promotions. They debate flavor preferences and try out the snack live. The conversation then pivots to marketing and strategic partnerships — Sonic's Grillo's collaboration, grocery-store product placement, and how short-term co-branded offers grab atten...

This episode of The Bound Train explores the role of humor in marketing, from viral hits like Squatty Potty to polarizing campaigns like Geico and Chick-fil-A’s cows. The hosts discuss how local businesses use irreverence, the importance of knowing your audience and brand identity, and offer practical rules: be self-aware, avoid punching down, and choose the right timing and medium. Listeners are...

Today our hosts discuss a topic hotter than chicken and dumplings, Cracker Barrel’s recent logo change. Does changing tradition hurt or help a brand. We compare examples like Potbelly, local realtor ads, and nostalgic roadside chains to explore how personality, consistency, and clear messaging define memorable brands. The episode ends with practical local marketing advice on how to define your bus...

Join us for a lively episode where we embark on an exciting exploration of USA Today's top 10 best fast casual restaurants. From discussing the allure of Five Guys' flavorful burgers to the fresh appeal of Panera Bread's offerings, we delve into what makes each spot unique. Whether it's the creativity of Torchy's Tacos or the hearty bites at Portillo's, we cover a spectrum of tastes and trends. Al...

In this episode of The Bounce Rate, we review how data is becoming a more integral part of car wash operations and what that means for local marketing. We also explore a surprising shift in the insurance industry and discuss how having an insurance agent could me more important than ever in the near future.   Also be sure to hear the latest on our sales rep draft (and our take on modern superhero...

Join us as this week as we dive into another sometimes absurd, most of the time insightful discussion. This week we discuss popular pizza promos, homebuying trends, and the importance of community. Oh yeah. Sales reps should listen, because you're about to get drafted...

In this episode, we give you the 5 steps to confronting the horror no business escapes: the one-star review. Is it fair? Probably not. Is it inevitable? Absolutely. The crew breaks down a five-step process for surviving the emotional and reputational fallout of being mildly inconvenienced... publicly. Along the way, they introduce a fake restaurant, and go through the steps needed to recover from...

In this episode of The Bounce Rate, Roger, Eric, and James roll up their sleeves and get into the nitty-gritty of small business marketing budgets. From old-school print ads to guerrilla tactics that spark real buzz, the trio tackles how to make every marketing dollar count. They break down national spending averages, share real-world wins and misfires, and offer clear, practical strategies for bu...

This week on The Bounce Rate, we roll our carts down memory lane—and into the wonderful world of grocery stores. Sure, they sell eggs and bananas, but these community cornerstones are doing way more than stocking shelves. From ghost kitchens to fuel stations, flu shots to food hacks, today’s grocery stores are basically Swiss Army knives in fluorescent lighting. We’re serving up stories, nostalgia...

In this episode, we unravel the delicate art of promotional offers intertwining marketing strategies with real-life anecdotes. Dive into discussions about the psychology and effectiveness of offers, examining what it takes to create urgency and value without undermining your brand. Listen as we share hilarious personal stories and strategic insights from the world of car washes to pizza joints and...

Spring has sprung, and with it comes a whole new world of marketing opportunities. In this lively episode, the team reflects on seasonal nostalgia and the unique energy that spring brings to local businesses. From the impact of daylight savings and pollen overload to the booming seasons for ice cream shops, realtors, and dry cleaners, it’s a deep dive into why Q2 matters. Plus, the group shares ho...

In this special pre-Expo episode of The Bounce Rate, we’re gearing up for the big event in Vegas and sharing what we’re most excited to see—from new technology to old-school slices. Before we hit the show floor, we’re also discussing some of the mindsets that hold restaurant owners back from real growth. We’ve seen it all—resistance to change, fear of marketing, and the “if it ain’t broke” trap. T...

Remember flipping through the Yellow Pages? (Yes, we are THAT old.) In this episode of The Bounce Rate, we dive into how local listings have evolved and why they’re critical for businesses today. We break down how the internet knows your business exists, what the Google Local Pack is, and how to rank in 2025 with mobile and AI-driven search. Plus, we explore how IndoorMedia’s FindLocal helps solve...

While Houston was buried in snow, IndoorMedia’s managers and key performers soaked up the sun in the Bahamas for the 2024 Managers Meeting. In this episode of The Bounce Rate, we break down the biggest takeaways from the week-long conference, including the unveiling of our powerful new ReviewBoost digital product and a fresh new website design. Hear team-member shout-outs, group game recaps, and h...

In this inaugural episode of The Bounce Rate, hosts Eric, James, and Roger dive into the exciting changes on the horizon for 2025. They break down how IndoorMedia has evolved over the past decade and what cutting-edge digital marketing strategies they have adopted to grow in an unpredictable market. What’s next for IndoorMedia, and how will sales representatives play a pivotal role in driving succ...