The Bottom Line: Ecommerce Tactics for Profitable Growth

In this weeks episode, we have a special guest, David Baker, who will be sharing his insights and expertise in the world of influencer marketing and brand building. David's journey began with mommy bloggers and their innovative approach to generating ad revenue and building brand relationships. Now, with the rise of social media platforms like Instagram, YouTube, TikTok, and Twitter, the funda...

In this episode, Lily takes us behind the scenes of her incredible influencer marketing program, which achieved a five times return on investment and generated hundreds of millions of dollars in revenue. She shares her journey from building the influencer team from scratch to scaling the program to unprecedented heights. She shares her insights, strategies, and success stories from her time at See...

On today's podcast, we have special guest, Caleb Ulffers, CEO and founder of Haven Athletic. Get ready to dive into the world of influencer marketing as Caleb shares his experiences and insights. Want to know how to find the perfect social media influencers for your brand? Caleb has got you covered! We'll discuss strategies for building relationships with up and coming influencers and the...

Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ In this week’s episode of Influ...

Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Welcome back to Influencer Mark...

Brought to you by: MightyScout : Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball : Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ This week Matt Mullenax from...

Brought to you by: MightyScout : Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball : Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ In this week’s episode, Richa...

Brought to you by: MightyScout : Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball : Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ [00:02:55] FTC updates guidel...

In this episode, we talk to Nate Lagos, Head of Marketing at Original Grain. He shares insights into their marketing strategy and is selective about which influencers they work with and has found success with YouTube creators that have highly engaged audiences within their niche. TIMESTAMPS [02:00]: Nate's Background [02:40]: Original Grain's annual growth revenue [03:39]: Original Grain&#...

In this episode, we talk to Robert Freud, an advertising attorney, to discuss the legalities of influencer marketing. We cover various topics such as FTC regulations, Mr. Beast's recent giveaway controversy, and usage rights for brand content. The conversation emphasizes the importance of understanding the legal side of influencer marketing to avoid abuse and legal issues. TIMESTAMPS [03:10]:...

In this episode, we’ll talk to Jason Panzer, the president of HexClad. We will be talking about having top-tier celebrity talent as the face of their brand. We get into what is equity, how they structure their agreement, how they get in touch, and just really the story of Gordon Ramsey and HexClad and how that has transformed their brand in the past couple of years. TIMESTAMPS [02:40]: Jason's...

In this episode, we’ll be talking to Jake Karls, the co-founder of Mid-day Squares. Today will be talking about how telling a unique story assists Mid-day in building relatability with consumers and attracting the right influencers to work with. TIMESTAMPS [01:01]: Getting Mid-day into 3000 stores. [01:33]: Business split. (D2C/Retail) [02:04]: Size of business. [03:55]: Family dynamic in a busine...

In this episode, Dan McCormick, the Founder, and CEO at Create Wellness, will be talking about how he’s been using cost cap bid strategy on Facebook (with the assistance of Kynship) to be their fastest rising D2C client. TIMESTAMPS [03:36]: Dan’s background. [08:20]: Create Wellness brand overview. [09:57]: The launch progress & projected goal of Create. [11:15]: Marketing channels. [13:45]: U...

In this episode, we’ll be talking to Micheal Brandt the CEO of Health Via Modern Nutrition(HVMN), and how he is forming partnerships with sports personnel such as triathletes, and pro-cyclist as well as influencers to scale their business. [04:35]: Michael's background in creating a product for a brand [07:51]: Expenditure on HVMN influencer [11:03]: Measuring the impact of an Influencer [13:4...

In this episode, we’ll be talking to Bren Daniel the associate director of partnerships at Caraway Home, and how they went long-term with influencers, setting themselves up for success in the long run.   [01:31]: Introduction to Bren and Caraway [05:06]: Affiliate commission budget [05:49]: Caraway Influencer marketing team [07:01]: Attribution for growth [08:18]: Budget for other influencer...

In this episode, we’ll be talking to Sean Frank the CEO of Ridge, and how he worked alongside a wide range of influencers and used the pay-for-post model with creators to scale Ridge to a nine-figure brand. [01:27]: Introduction to Ridge [02:17]: Joining Ridge [03:39]: Agency Brand Dichotomy [05:41]: Importance of working for an agency when starting up [06:44]: Working with agencies at Ridge [08:1...

In this episode, we’ll be talking to Jack Rubin the co-CEO of Purdy & Figg, and with the help of micro-influencers, how he tripled its growth. [01:12] Introduction to Purdy & Figg.   [02:08] Sibling dynamic in running a business. [04:47] Purdy & Figg’s origin story. [07:30] Stumbling across Kynship. [09:38] Jack’s approach to outsourcing. [13:18] Previous outsourcing experience. [...

In this episode, we’ll be breaking down everything you need to know about the Influencer marketing budget calculator to help you effectively budget for the forthcoming year: [01:12]: Four quarter accounting principles [02:05]: Target breakdowns sheet [03:35]: Differences and the splits in the budget [06:18]: Influencer marketing budget and options [08:46]: Influence marketing budget recap Influenc...

Listen in as we answer rapid-fire questions that are common in influencer marketing & marketing in general   [01:59] Q1: What about rev share or brand equity deals? [06:10] Q2: What Platform should I be on? Should I expect sales? [08:52] Q3: Does Influencer marketing apply to B2B? [10:57] Q4: Unboxing experiences: why are they so important? [12:44] Q5: What has iOS14 done to influencer ma...

Brands that don’t adapt their influencer strategies miss out on new customers while also paying for content that very few people see. Listen in as we dive into everything you need to know about whitelisting. [00:31] The definition of whitelisting [01:36] Difference between whitelisting & boosting posts [02:38] Why majority are interested in whitelisting [06:34] Kynship's whitelisting success s...

Today we're gonna get into the nitty gritty of paid media, our strategy at Kinship, and how we implement all influencer content to get 150 plus assets. In this episode, you’ll learn: The difference between a good ad & a bad ad How to effectively launch content into ads Max out your ad account with dynamic creative testing How to maximize the efficiency of Cost Caps Best practices for Facebook/...

Do you have an awesome product but your influencer marketing isn’t taking off the way you had hoped? Influencer marketing is a wonderful tool for direct-to-consumer brands with well-established products. It works great for many businesses but can fall short for those who are not executing it in the right way. So, in this episode, I will be sharing the top ten reasons we see influencer marketing no...

Planning a Black Friday/Cyber Monday marketing strategy is the key to standing out from the crowd of advertising. Unfortunately, there is also the looming recession to consider, so for many business owners, budgets are getting tighter than usual. So, how can you make the most of your marketing budget while still getting quality content that you can use to promote your brand? In this episode, I wil...

User-generated content gives your potential customers an idea of how your product/service could fit into their lifestyle and is a great way to authentically resonate with your audience while keeping them engaged. Unfortunately, gathering this content can be time-consuming and tedious, which is where UGC platforms come into play. But are UGC platforms all they’re cracked up to be? In this episode,...

Building a strong influencer marketing program for your business can be time-consuming and monotonous when you’ve got the rest of your company to take care of. It is also a lot of work for just one person to do an excellent job of alone. So, how do you begin incorporating influencer marketing into your marketing plan if you don’t have spare time? In this episode, we will explain the benefit of hir...