Born Primitive

The Born Primitive Podcast

Business EN ↓ 106 episodes

On the new Born Primitive Podcast, you’ll hear from Born Primitive co-founder and CEO Bear Handlon, VP Tony Strasiser, core members of the Born Primitive team, as well as athletes, business leaders, thinkers, entrepreneurs, and others about ways you can take your life and pursuits to the next level.

Author

Born Primitive

Category

Business

Podcast website

bornprimitive.com

Latest episode

Jul 29, 2025

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Episodes

Turning Adversity into Opportunity: The Path of Entrepreneur Bedros Keuilian - Ep. 31 05.03.2024

Today’s guest is entrepreneur, investor, author, and podcaster, Bedros Keuilian. Bedros is the founder of Fit Body Boot Camp which was named one of Entrepreneur Magazine’s 100 fastest-growing franchise brands. He’s also the author of Man Up – How To Cut The BS and Dominate In Business and In Life and the host of The Bedros Keuilian Show. To learn more about Bedros Keuilian, follow him on instagram...

Author Brian Johnson: Excellence, Emotional Stamina and the Hero’s Journey - Ep. 30 27.02.2024

Today’s guest is Brian Johnson, the founder and CEO of the Heroic social training program and the author of Areté: Activate Your Heroic Potential . Heroic is a social training platform that blends ancient wisdom, modern science, and scientifically proven behavioral design tools. Their mission is to empower individuals to embody their best and most Heroic versions of themselves. To learn more about...

CrossFit Legend Patrick Vellner: Being Elite While Still Living a Balanced Life - Ep. 29 20.02.2024

On today’s episode, Bear and Tony talk to CrossFit athlete, Patrick Vellner.  Throughout his CrossFit Games career, Patrick has  had three 2nd place finishes – in 2018, 2021, and 2023 and two 3rd place finishes, in 2016 and 2017. He also holds a degree in kinesiology and is a practicing chiropractor. In this episode, Patrick shares about his CrossFit career, chiropractic advice he’d give to fellow...

Pushing Your Limits: Ultra-Marathoner, CrossFit Athlete and Tough Mudder Champion Katie Knight - Ep. 28 13.02.2024

On today’s episode, Bear and Tony talk to Katie Knight.  Katie is an ultra-marathoner, hybrid athlete, coach, and model who won her first title at the World’s Toughest Mudder Championship in 2022.  She’s competed and earned titles in strength and endurance sports including the GoRuck Games, Spartan Ultra World Championships, Hyrox events, and swimming competitions.  Today we discuss her journey as...

The Future of the Brand, Balancing Fitness and Parenting, Nutrition, CrossFit Games, New Savage1 Sneak Peek, and more - Ep. 27 06.02.2024

On today’s episode of the Born Primitive podcast, CEO Bear Handlon and Vice President Tony Strasiser answer audience questions and reveal some of the latest designs for the Savage1 CrossFit shoe, address the rising rumors of Born Primitive potentially sponsoring the CrossFit Games, and give some practical tips on how to start a business and build a successful brand.  To check out our brand visit:...

Anson Frericks: Former Anheuser-Busch Executive on What Went Wrong - Ep. 26 30.01.2024

On this episode of the Born Primitive Podcast, Strive Asset Management President Anson Frericks joins Bear and Tony as they discuss how corporate America became woke and shifted its focus from shareholder interests to pushing DEI (Diversity, Equity, and Inclusion) requirements. Anson is the former President of Anheuser-Busch Sales & Distribution Co., and co-founded Strive Asset Management with...

Defending America’s Meat Supply Chain from Complete Disaster (with Brooke Ence and AJ Richards) - Ep. 25 23.01.2024

On this episode of The Born Primitive Podcast, CrossFit athlete and Hollywood actress Brooke Ence and combat veteran and rancher AJ Richards join Bear and Tony as they discuss the degradation of American agricultural independence and their business plan to build back self-sufficiency in America’s meat supply chain.   To learn more about Brooke and AJ’s movement, Feed the People by the People, visi...

Top Takeaways from Building a Multi-Million Dollar Brand - Ep. 24 19.01.2024

As Born Primitive celebrates ten years in business as a multi-million dollar brand, Bear and Tony discuss key takeaways and the importance of building and staying true to brand values and personality.  To check out our brand visit: https://bornprimitive.com/ Follow us on ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

Mental Toughness in the Backcountry and In Life (with MTNTOUGH Founder Dustin Diefenderfer) - Ep. 23 19.01.2024

This episode features Dustin Diefenderfer, the founder of MTNTOUGH Fitness. He discusses the evolution of the backcountry hunter and his passion behind preparing hunters mentally and physically for the challenges of backcountry hunting, as well as leadership advice for anyone leading a team.  To learn more about Dustin, visit mtntough.com and follow MTNTOUGH on Instagram @mtntough_fitness .  To ch...

How World Series MVP Ben Zobrist Mastered the Mental Game (and How You Can Too) - Ep. 22 02.01.2024

On this episode of the Born Primitive Podcast, Ben Zobrist joins the Born Primitive team to discuss one of the highlights of his career, winning the 2016 World Series with the Chicago Cubs and earning the MVP title after hitting the game winning double during extra innings of Game 7. Ben gives advice on dealing with fear, thriving regardless of success, and addressing our greatest enemy - ourselve...

Get the Life You Want: Wagon Pullers vs. Wagon Riders - Ep. 21 26.12.2023

Join Bear and Tony as they discuss the difference between wagon pullers, those who take control of their destiny and contribute to society, and wagon riders, those who take advantage of others’ hard work and are not present in family and relationships.  To check out our brand visit: https://bornprimitive.com/ Follow us on ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

The Mindset That Made Jason Khalipa a CrossFit Legend - Ep. 20 19.12.2023

On today’s episode of the Born Primitive Podcast, Bear and Tony sit down with an OG in the CrossFit community, Jason Khalipa, and talk about how fitness prepares you to deal with adversity, and the intrinsic value of community in our culture today. Jason is the founder and CEO of NCFIT gyms and TRAIN HARD online training. He is a CrossFit Games Champion and 3x Team USA CrossFit member. Jason is al...

Why Sacrificing Short-Term Comfort Leads to a Happier Life (w/ NYT Best Selling Author Michael Easter)- Ep. 19 12.12.2023

This episode features a conversation with New York Times best-selling author and speaker, Michael Easter. Michael talks about the need to address the cause behind unhealthy habits and how to rewire the brain to form a positive lifestyle. He emphasizes the need to reject a comfort-centered mentality for a task and skill based methodology that will enhance your quality of life in the long run.  To o...

UFC Champ Miesha Tate: Finding Strength to Stand - Ep. 17 27.11.2023

On today’s show, Bear and Tony speak with UFC Women’s Champion, Meisha Tate. Meisha is the former UFC Women’s Bantamweight Champion and Strikeforce Women’s Bantamweight Champion. She is currently ranked 12 in the UFC Women's Bantamweight Rankings. On today’s show, Meisha addresses the polarizing emotions fighters face, why she walked away, and how she has discovered the value of putting family...

CrossFit Champion Rich Froning: Faith, Family, and Fitness - Ep. 16 21.11.2023

In this show, Bear talks with 10x CrossFit Champion, Rich Froning. Rich is known in the CrossFit community for winning four back-to-back CrossFit Games championships as an individual and six Affiliate Cup Championships. He is the founder of CrossFit Mayhem and Mayhem Athlete, based in Cooksville, TN. Rich shares his thoughts on the future of CrossFit,  his hunting passion, and why faith and family...

Winning at the Gym - Ep. 15 14.11.2023

On today’s episode of the Born Primitive Podcast, Bear and Tony talk about what it takes to win in the gym. They discuss shaping a winning mindset, why fitness matters, and personal training successes and failures. To check out our brand visit: https://bornprimitive.com/ Follow us on ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

Stipe Miocic: Return of the Champ - Ep. 14 07.11.2023

On today’s show, Bear and Tony talk with former 6-time UFC Heavyweight Champion Stipe Miocic. Stipe holds the record for most wins in heavyweight title fights and holds the longest title defending streak in the heavyweight division. He is regarded by critics and commentators alike as the greatest heavyweight fighter of all time.  On today’s podcast, Stipe shares adaptations to his training program...

Q&A: Bear and Tony Answer Listener Questions - Ep. 13 31.10.2023

On today’s episode, Bear and Tony answer a wide range of questions submitted by  listeners. From inquiries about the inner workings of Born Primitive as a business to personal questions delving into parenting style and failures, nothing is off limits in this candid and unfiltered conversation.  To learn more visit bornprimitive.com Follow us on @bornprimitivepodcast and ⁠⁠@bornprimitive⁠⁠   Subscr...

Joe De Sena: The Spartan Way - Pushing the Limits on Human Capability - Ep. 12 31.10.2023

On this special episode, Bear and Tony talk with Joe De Sena, founder and CEO of Spartan, a  leading endurance sports brand. Joe is a New York Times bestselling author of the books Spartan Up , Spartan Fit , and The Spartan Way . He has seen success with Spartan as an endurance racing brand through its multiple events: Spartan Trifectas, Spartan Trail, DEKA, Tough Mudder, and many others. He curre...

Sage Steele: Standing for Free Speech - Ep. 11 24.10.2023

On today’s show, Bear and Tony speak  with sports broadcaster Sage Steele. Sage is well-known for hosting numerous shows and live events including SportsCenter’s coverage of the Super Bowl, the NBA Finals, the World Series, The Masters, and many others. She has been a guest on Jimmy Kimmel Live , a featured guest host on The View , and has been featured in publications including Variety, The Wall...

Tony's Story: From the Warehouse to Vice President - Ep. 10 17.10.2023

On today’s episode, Bear and Tony discuss Tony’s journey from a Born Primitive warehouse employee to the current Vice-President of the company.     A former D1 baseball player from West Virginia, after some unexpected career disappointments, Tony started working for Born Primitive in 2019 as an hourly paid warehouse employee and rose to leadership during the challenges of COVID.  He shares the imp...

Jack Carr: Success Doesn’t Happen By Accident - Ep. 9 10.10.2023

In this episode, Bear and Tony talk with former Navy Seal Sniper, No. 1 New York Times best-selling author of The Terminal List series, executive producer of the Amazon Prime Video series starring Chris Pratt, and host of the Danger Close podcast,  Jack Carr.  Jack always knew he wanted to be a writer, but as he explains in this episode, it didn’t happen by accident or by luck. He took a tactical...

CrossFit’s Arielle Loewen: Confessions of America’s Fittest Woman - Ep. 8 03.10.2023

In this show, Bear and Tony talk with America’s Fittest Mom and Third Fittest Woman on Earth, CrossFit star and Born Primitive athlete Arielle Loewen. Arielle first competed at the CrossFit Games in 2021 when she won the Granite Games, qualifying her for her rookie year in the challenge to find the Fittest on Earth. Since then, she has made three consecutive appearances at the Games improving her...

Burn the Boats - Ep. 7 26.09.2023

On today’s episode, Bear and Tony share some insight on what it means to “Burn the Boats.”  What’s holding you back from going all-in on an endeavor, a dream, an ambition, a pursuit or even a relationship? Sometimes, we have to burn the boats on the things standing in the way of being the people we want to be.  Burning the boats can signify a mindset of total dedication and determination to achiev...

Riley Gaines: Fairness in Women’s Sports - Ep. 6 19.09.2023

On today’s episode, Bear and Tony talk with Riley Gaines, one of the prominent voices championing the integrity of women’s sports.  Riley is former NCAA Division 1 swimmer for the University of Kentucky where she was a 12X All-American. She made the All-SEC Freshman Team in 2019, the All-SEC Second Team in 2019 and 2022, and in 2022, was named the Southeastern Conference Women's Swimming and D...

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