The Product Bus
The Bootstrap - Building Startups from Scratch
From The Product Bus comes The Bootstrap: Building Startups from Scratch - your source of news and practical support for early stage founders. The Bootstrap unpacks strategies that any founder can apply to make smart, data-informed decisions as they navigate the early stages of building a startup. We focus on helping founders avoid the common pitfalls that stop many great ideas from becoming a reality. Each episode host Scotty Allen (Founder of The Product Bus) is joined by a guest who brings their experience and subject matter to a specific topic with practical, actionable strategies that fou...
Author
The Product Bus
Category
Podcast website
Latest episode
Feb 22, 2026
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Episodes
Market Positioning with Michelle Picoto from Deepstar Strategic 07.02.2024 53:38
As a product focused startup podcast, it’s impossible to spend too much time talking about market positioning. What is it and what simple and affordable strategies can bootstrapping founders use to find it, reassess it, and find it again? To unpack that I’m joined by Michelle Picoto, Michelle is the Co-Founder of Deepstar Strategic . She's spent the last 17 years driving business growt...
Founder Wellbeing and Growth with Kim Kerton from Unemployed and Afraid 29.01.2024 59:12
On this episode, we're joined by Kim Kerton from Good Side of The Bed - and the host, creator, and producer of Unemployed & Afraid - a small business podcast for the brave self-employed with 100 episodes. Kim is also a creative and commercially minded podcast strategist, helping brands and business owners build themselves big podcasts. There’s a lot to learn from Kim’s entrepreneurial journey,...
Taking the Entrepreneurial Leap with Jane Del Rosso of The Business of Food 24.01.2024 42:25
We're back for 2024 with brand new episodes starting this week! In our first show of 2024, we're joined by Jane Del Rosso of The Business of Food to talk about "Taking the Entrepreneurial Leap". When do you know it’s time to take the lead and follow your entrepreneurial dream? Can you leave it too late? What are the pitfalls to look out for? We talk about this and much more. We also look at how so...
Summer Series: Lisa Reiner and the Curvature Clothing Story 04.01.2024 32:33
While The Bootstrap is on a production break,we're bringing you select episodes of another podcast we produce - Starting Line. Starting Line episodes are founder journey stories, and we've chosen six episodes from that series that exemplify the bootstrapping journey in a range of industries. This episode, we talk to Lisa Reiner of Curvature Clothing about her pathway to entrepreneurship and her mi...
Summer Series: Anthony Kwok and the Zilio Story 04.01.2024 32:43
While The Bootstrap is on a production break,we're bringing you select episodes of another podcast we produce - Starting Line. Starting Line episodes are founder journey stories, and we've chosen six episodes from that series that exemplify the bootstrapping journey in a range of industries. This episode, we talk to Anthony Kwok - Co-Founder of Zilio - about his experience in bringing a revolution...
Summer Series: Tania Stacey and the East Forged Story 27.12.2023 25:13
While The Bootstrap is on a production break,we're bringing you select episodes of another podcast we produce - Starting Line. Starting Line episodes are founder journey stories, and we've chosen six episodes from that series that exemplify the bootstrapping journey in a range of industries. This episode, we talk to Tania Stacey - Co-Founder of East Forged, about her entrepreneurial journey and he...
Summer Series: Jeremy Fleming and the Stagekings Story 25.12.2023 25:50
While The Bootstrap is on a production break,we're bringing you select episodes of another podcast we produce - Starting Line. Starting Line episodes are founder journey stories, and we've chosen six episodes from that series that exemplify the bootstrapping journey in a range of industries. This episode, we talk to Jeremy Fleming of Stagekings about his business journey, and navigating the Covid...
Developing an Engaging Brand with Garry Williams of Tractor Ventures 20.12.2023 57:01
With new startups popping up every other minute standing out is important. Beyond a memorable brand identify is the experience that your prospects and customers have with your business. In this episode we're joined by Garry Williams, the Director of Engagement at Tractor Ventures. Over the last three years Tractor Ventures has built a recognisable brand and voice as the premier alt-capital f...
How a Project Mindset Can Kill Your Startup 18.12.2023 31:29
Do you know the difference between a product mindset and a project mindset? Which one you apply to your startup can have a major impact on your chances of success. On this Bootstrap Bites, we're discussion "How a project mindset can kill your startup". What's the difference between product / project mindset, how can you use the strengths of each at the right times in the startup journey, and what...
The Basics of Venture Capital with Sramana Mitra 14.12.2023 35:30
The venture capital space is a world unto its own, and when founders misunderstand what it is and isn’t the results can be disastrous. What are the basics you need to know, and how should a bootstrapping founder navigate it? To unpack we're joined by Sramana Mitra . Sramana is the founder and CEO of the global virtual incubator and accelerator One Million by One Million , and a highly regard...
Bootstrap Bites: Startup Pitch Red Flags 11.12.2023 33:36
Does the language you use in your startup pitch communicate what you intend, or does it send the wrong message altogether? On this Bootstrap Bites, we talk through five of the biggest red flags that our host Scotty Allen keeps an ear out when listening to startup ideas. Are you guilty of any of these? Listen to find out, and discover better things to say instead! ----- The Bootstrap is a productio...
Cracking the Code of Total Addressable Market with Alex Urquhart 07.12.2023 53:55
Total Addressable Market, or TAM, is an important validation metric that is often misunderstood and misused, so how do you navigate TAM without getting lost in the numbers, and how relevant is TAM to bootstrapping founders? To unpack this, we're joined by Alex Urquhart - a growth and product marketing specialist and the founder of Market Science , helping businesses understand, prioritise & ac...
Bootstrap Bites: Q&A with Scotty Allen - Founder of The Product Bus 05.12.2023 46:49
Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch. Each week we look at startup news and discussion that goes beyond the latest fund raises by taking a more analytical look at the world of startups, and discussed practical, actionable strategies that any founder and startup can use to start or further...
Being a First Time Founder with Roann Junio-Hartmann of Cobber 29.11.2023 38:11
Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch. Each week we look at startup news and discussion that goes beyond the latest fund raises by taking a more analytical look at the world of startups, and discussed practical, actionable strategies that any founder and startup can use to start or further...
Selling Without a Product with Andrew Sharpe 23.11.2023 54:43
Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch. Each week we look at startup news and discussion that goes beyond the latest fund raises by taking a more analytical look at the world of startups, and discussed practical, actionable strategies that any founder and startup can use to start or further...
Market Positioning for Bootstrapped Startups with Erin Clark 15.11.2023 45:05
Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch. Each week we look at startup news and discussion that goes beyond the latest fund raises by taking a more analytical look at the world of startups, and discussed practical, actionable strategies that any founder and startup can use to start or further...
Bridging the Startup Gender Gap with Kirstin Hunter and Nikki Tugano 13.11.2023 48:50
Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch. Each week we look at startup news and discussion that goes beyond the latest fund raises by taking a more analytical look at the world of startups, and discussed practical, actionable strategies that any founder and startup can use to start or further...
Finding Your First Customers with Sean Grealy 08.11.2023 40:04
Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch. This episode, we're joined by Sean Grealy of Sell Anything to discuss Finding Your First Customers. Each week we look at startup news and discussion that goes beyond the latest fund raises by taking a more analytical look at the world of startups, and...
Can you Bootstrap a Unicorn? - with Yaniv Bernstein 02.11.2023 46:21
Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch. This episode, Founder, Tech Executive and Podcaster Yaniv Bernstein joins host Scotty Allen to ask - Can you Bootstrap a Unicorn? Each week we look at startup news and discussion that goes beyond the latest fund raises by taking a more analytical look...
What is a Founder Mindset? - with Preethi Mohan 30.10.2023 30:19
Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch. Founder, Advisor, and Podcaster Preethi Mohan joins host Scotty Allen to ask - What is a Founder Mindset? Each week we look at startup news and discussion that goes beyond the latest fund raises by taking a more analytical look at the world of startup...
Navigating the Competition with Jason Jestin 25.10.2023 38:14
Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch. Transformation Consultant and Coach Jason Jestin joins host Scotty Allen to look at the right timing and strategies to use when considering your startup competitor analysis Each week we look at startup news and discussion that goes beyond the latest f...
The Problem with Problems - with Amanda Walker 24.10.2023 28:50
Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch. Amanda Walker (Aussie Holiday Stays) joins host Scotty Allen to unpack the challenge of finding the right problem to solve in the right way, using her experience building a two-way marketplace as an example. Each week we look at startup news and discu...
Idea Validation Dos and Donts with Matt Ainsworth 18.10.2023 27:40
Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch. Matt Ainsworth (Startup Founder Mindset) joins host Scotty Allen to look at the main reasons startups fail - not finding product market fit, and how good strategies in idea validation can help. \ Each week we'll look at startup news and discussion tha...
Bootstrapping Basics with Gavin Reddrop 11.10.2023 40:31
Welcome to The Bootstrap, your new weekly source of news and discussion for the wider startup community, focusing on building startups from scratch. In our first episode, host Scotty Allen joined by business innovation expert, founder, and author Gavin Reddrop to unpack what bootstrapping a startup really means, and whether or not it’s for you. Each week we'll look at startup news and discus...
Coming Soon: The Bootstrap - Building Startups from Scratch 02.10.2023 1:32
Coming soon from Swivol Media and The Product Bus - The Bootstrap: Building Startups from Scratch Podcast. The Bootstrap is your new weekly source of news and resources for early stage startups and founders. Host Scotty Alllen introduces the show in this short trailer preview. Subscribe to The Bootstrap now wherever you listen. First episodes drop very soon! Hosted on Acast. See acast.com/privacy...
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