Mark Simpson
The Boostly Podcast
Ready to reclaim control of your bookings and break free from the unpredictability of OTAs like Airbnb? Craving the stability of building your business on your terms? Dive into the Boostly Podcast, where Mark Simpson and Liam Carolan unveil the secrets to unlocking a flood of direct bookings. With a rich mix of insights, Mark and Liam equip you with the tools and strategies needed to secure your independence in the hospitality industry. Liam Carolan shines in the "Behind The Host" mini-series, offering a peek into the journeys of successful hosts. Mark Simpson, the driving force behind the Boo...
Where to listen?
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Episodes
CMA Investigation: The Future of Booking.com and Expedia S4E9 27.07.2018 5:51
Boost Hospitality Podcast Season 4 Episode 9 On the 27th October 2017, the CMA opened an investigation into how the Online Travel Agents conduct their business. We are now in July 2018, and I wanted to update my original blog to see where we are at with the CMA investigation and what has been the outcry from the huge news from the world of hospitality. To read the full blog, go to: https://boo...
Simple meaning of GDPR explained for hospitality owners S4E8 26.07.2018 8:45
Boost Hospitality Podcast Season 4 Episode 8 I wanted to explain what GDPR in simple terms for hospitality owners, so anyone can understand it. What is GDPR? Wikipedia tells me this – The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify...
3 simple tips to boost your Direct Bookings in 2018 S4E7 25.07.2018 9:06
Boost Hospitality Podcast Season 4 Episode 7 Now, if you are already doing really well and don’t have any availability for 2018, you can skip this post. However, if you would like some help on how to get more direct bookings, then listen to this Tip 1 – Email Your Past Guests Tip 2 – Stop the online booking agents from advertising on your name Tip 3 – Make your booking process on your website...
Say no to Online travel agents and Grow your hospitality business with Lin Mount of Lorien House S4E6 21.07.2018 11:57
Boost Hospitality Podcast Season 4 Episode 6 Are you brave enough to market your business without the help of the online travel agents? I interviewed Lin Mount of Lorien House who is doing just that. I had some questions for her about her experience as a hospitality owner. She was kind enough to share her story, marketing tips with us for the blog. Enjoy! To read the full blog, go to: https://...
The 7 Golden Rules To Turn Negative Reviews Into New Customers S4E5 18.07.2018 7:21
Boost Hospitality Podcast Season 4 Episode 5 Online reviews are powerful. They can reach would-be customers worldwide, quickly and easily spreading the word about your business. But, what if you get a negative review? Not responding to it is the most dangerous option, (doesn’t matter whether it is a negative review or a positive one) making it seem like you don’t care what your customers think....
Want to get the most from Expedia? Follow these 3 ultimate ways S4E4 16.07.2018 5:07
Boost Hospitality Podcast Season 4 Episode 4 The trick with all the online travel agents and listing sites is to put your information everywhere. These companies invest billions ensuring they are seen first when a potential guest starts their booking process, so if you don’t have a presence on all of the big online travel agents, you are leaving money on the table. I appreciate the fact that you...
5 Tips To Boost Your TripAdvisor Ranking S4E3 14.07.2018 7:50
Boost Hospitality Podcast Season 4 Episode 3 Isn’t it exhausting trying to keep up in this world of constant competition? Potential guests are continually looking for top-rated properties. Did you know, approximately 95% of your customers will check a reviews website before booking at your property? Where are your guests going to? The answer is Tripadvisor. (Watch out of Google and Facebook as wel...
3 Steps That Every Hospitality Owner Should Be Taking For Google Ads S4E2 13.07.2018 7:14
The Boost Hospitality Podcast is back again and this time I am talking about Google Ads and 3 essential steps every hospitality owner needs to take to get a win To read the blog in full visit https://boostly.co.uk/3-things-about-google-ads-every-indepedent-hospitality-owner-must-know/
Stages of the Booking Process: Buyer’s Remorse S2E5 18.11.2017 7:42
In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process. The episode covers Step 5 - Buyer's Remorse
Stages of the Booking Process: Booking S2E4 18.11.2017 6:57
In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process. The episode covers Step 4 - Booking
Stages of the Booking Process: Deciding S2E3 17.11.2017 7:48
In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process. The episode covers Step 3 - Deciding
Stages of the Booking Process: Research S2E2 17.11.2017 7:03
In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process. The episode covers Step 2 - Research
Stages of the Booking Process: Planning S2E1 17.11.2017 7:42
In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process. The episode covers Step 1 - Planning.
How To Boost Your Direct Bookings RECAP S1E6 26.05.2017 8:17
Boost Hospitality Marketing Podcast That's it! We made it to the end of season one I hope you all took something from these tips I would love to hear from you if you took action: Click below to get in touch via one of the social channels Facebook Twitter Or, email mark@boostly.co.uk The following has been created by the lovely Kathryn of team Boostly In the last episode of the series, Mark...
How to Sell Hotel Rooms with Social Media S1E5 26.05.2017 12:40
Welcome to the Boost Hospitality Podcast The following has been created by the lovely Kathryn of team Boostly Social media is a massively growing and essential tool used by most hospitality businesses today. Mark teaches you how to use social media channels in your favour by portraying your property socially, rather than just selling it, to in turn receive more bookings. More informat...
Why Emailing Your Guests is So Important S1E4 23.05.2017 13:31
Welcome to the Boost Hospitality Podcast The following has been created by the lovely Kathryn of team Boostly Throughout this episode, Mark teaches you how to use a guest registration form to easily advertise to your guests in the future. Also, he explains how you can strategically utilise email marketing to stay in your guests’ thoughts over time. More information about this podcast series I...
What is an Online Travel Agent? S1E3 23.05.2017 6:18
Welcome to the Boost Hospitality Podcast The following has been created by the lovely Kathryn of team Boostly What is an online travel agent? Mark teaches you about these controversial, yet essential tools that have become the primary source of bookings, and how to successfully work with them to raise your property’s rankings. More information about this podcast series I decided to do somet...
Why TripAdvisor is so Important for Your Hotel Marketing S1E2 23.05.2017 12:05
Welcome to the Boost Hospitality Podcast The following has been created by the lovely Kathryn of team Boostly Mark stresses the importance of having a great TripAdvisor page for business. He covers the impactful effects that TripAdvisor reviews can have on your property, as well as how using the “Business Listing” will work to your advantage. More information about this podcast series I d...
Introduction to the Brand New Hotel Marketing Podcast S1E1 23.05.2017 7:21
Welcome to the Boost Hospitality Podcast I decided to do something a little different with my new podcast. I wanted to release all 6 episodes in a "Netflix" stylee Boost Hospitality or Boostly as is known is my business www.boostly.co.uk is the website I work with Independent Hospitality Owners in the UK to boost their direct bookings and to help them with all of their marketing needs I...
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