The Blueprint with Mike Prewett

Mike leads a discussion on the 8020 principle, explaining its relevance in various contexts, including business and personal productivity. The principle, developed by Italian economist Fredo Perito, suggests that 80% of outcomes are determined by 20% of causes. Mike uses this principle to highlight that 20% of activities generate 80% of sales, and 20% of people cause 80% of problems. They encourag...

Mike leads a discussion on lead generation and open house strategies, emphasizing the importance of volume, follow-up, and speed in generating and nurturing leads. They highlight the need for a 'sticky' follow-up campaign to build long-term relationships with clients, leading to future transactions and referrals. Mike stresses that the value of a sale is not just in the immediate transaction but i...

Mike leads a meeting discussing how to generate $100,000 annually by engaging with for sale by owners (FSBO) and expired listings. They suggest a simple strategy: reaching out to FSBOs with a straightforward call, and using a CRM to maintain contact. Mike emphasizes that this can be achieved with just 30 minutes of effort per day, four days a week. They use a hypothetical scenario to demonstrate t...

Mike leads a discussion on networking strategies, emphasizing the importance of meeting a large number of people to support business goals. They highlight that only 3% of the population moves annually, stressing the need for extensive networking. They advise against virtual networking events and encourage participation in live events. They suggest exchanging business cards and setting a minimum nu...

Mike leads a discussion on leveraging the 'spear of influence' for business growth. They explain that the average person knows 250 people, and only 3% of the population moves annually, limiting the number of transactions from direct contacts. However, by considering the connections of those 250 people, an agent can indirectly influence 62500 transactions. Mike emphasizes the importance of a robust...

Mike shares four key concepts that transformed their business: having a specific target audience, treating the business like a business, starting the day early, and understanding cost versus benefit. They emphasize the importance of considering the cost of not doing something, which is often greater than the direct costs. Mike encourages agents to take risks on themselves, as it is a crucial aspec...

Mike discusses the second of four key changes that transformed their real estate business. They emphasize the importance of running a business like a business, adopting practices similar to a traditional job. This includes starting the business day earlier, treating the business as a top priority, creating and adhering to a weekly schedule, setting daily and monthly goals, and accepting the risks...

Mike shares their experience and strategies for success in real estate, emphasizing the importance of focusing on a narrow, specific target audience. They discuss how their approach has evolved over time, from geographic farming to targeting specific demographics like investors or seniors. Mike advises against broad categories like 'seniors' or 'luxury homes', suggesting a more focused approach li...

Mike leads a discussion on improving communication skills in real estate, focusing on eliminating outdated, cliché expressions and adopting more engaging conversational styles. They encourage agents to replace generic greetings with genuine interest in others, asking open-ended questions to keep conversations lively and meaningful. Mike emphasizes that changing these patterns requires effort but c...

Mike leads a meeting discussing the importance of consistency in real estate, emphasizing the need to do the right things. They encourage agents to stop using outdated practices, such as the traditional newsletter format, which is boring and ineffective. Instead, they suggest sending out a 'deal of the week' or highlighting a trusted partner, sharing a home maintenance tip, or discussing a unique...

Mike leads a discussion on improving business practices, focusing on the importance of consistency and the need to break away from outdated routines. They encourage agents to expand their networking circles, advising against spending time with other real estate agents or homeless people. They suggest joining a new networking group monthly and meeting five new people daily, adding them to a CRM for...

Mike leads a discussion on the importance of consistency in real estate and the need to abandon outdated practices. They emphasize the need to stop 'faking it till you make it' and instead focus on providing value to clients. They advise against sharing personal achievements and opinions, suggesting that agents should highlight their accomplishments through their work rather than personal bragging...

In the last conference call of 2025, Mike, the company's leader, recaps the year's achievements despite a challenging market. These include founding a tech center, launching a life support program, creating a Canva teams account for marketing materials, and expanding the broker team. The company outperformed national and state averages in sales per agent, ranking second in Georgia and in the top 2...

Mike leads a meeting discussing the importance of actions over goals, visions, and plans. They share insights from a psychologist friend about humans' behavior, emphasizing that actions reveal one's true intentions. Mike challenges the effectiveness of vision boards and business plans, suggesting they don't guarantee success. They encourage participants to focus on becoming the person who can achi...

Mike leads a discussion with real estate agents, asking them to consider running their business like a restaurant. They challenge them to reflect on how they manage their time, marketing, and customer service, comparing these aspects to running a restaurant. They encourage them to take action and apply these business strategies to their real estate business.

Mike initiates a discussion about the concept of starting new initiatives on arbitrary dates like the first of the year. They challenge the notion that these dates signify a fresh start, suggesting that people could start making changes immediately rather than waiting for a specific date. Mike uses examples like health and business to emphasize the importance of immediate action. They encourage pa...

Mike opens the meeting by addressing the use of generic, insincere greetings in professional communication, arguing that such phrases disconnect conversations. They criticize the use of automated messages from CRMs, particularly during holidays, as they come across as spammy and insincere. Mike highlights the resources available to create more personalized and engaging content, urging team members...

Mike leads a business call, encouraging participants to observe successful businesses and individuals like John Mango, who has built a successful career focusing on a narrow aspect of real estate. Mike uses the example of toothpaste brands, noting how each targets a specific problem, to emphasize the importance of focusing on a niche market. They advise participants to narrow their focus and becom...

Mike discusses the seasonal trends in the real estate business, noting that despite common assumptions, December is often the strongest month for closings, followed by May and June. They attribute this to the summer vacation hangover and the fact that people are paid for work done 60-90 days ago. They encourage agents to take advantage of the upcoming weekend, suggesting that Friday could be a par...

Mike leads a meeting emphasizing the importance of diversity in the workplace and in business. They discuss various topics related to real estate investing, including depreciation schedules, the 101010 rule, and 1031 tax-free exchanges. These discussions aim to equip participants with additional tools and strategies for their real estate business, encouraging them to diversify their business for s...

Mike, a real estate professional, discusses the importance of exclusive client relationships for accessing off-market investment opportunities. They explain that these opportunities are reserved for their clients under a twelve-month exclusive buyer brokerage agreement. Mike shares their frustration with individuals seeking off-market deals without committing to them as a client, likening such req...

Mike leads a discussion on investing in real estate, focusing on the 101010 rule. This rule advises keeping interest rates under 10%, using less than 10% of one's own cash for property investments, and maintaining properties within a 10-mile radius of one's residence. Mike explains the benefits of leveraging and the risks of financing depreciating assets. They suggest that following these rules ca...

Mike leads a discussion on real estate investment strategies, focusing on appreciation and depreciation for tax benefits. They encourage participants to shift their focus from purchase price to net return and to leverage IRS depreciation schedules. They use a hypothetical example to illustrate how these strategies can result in tax deductions without actual financial loss. Mike emphasizes the impo...

Mike, a real estate professional, addresses the challenges of the past three years in the residential market, noting the lowest transaction numbers in 35 years. Despite this, Mike is optimistic about a market shift, citing recent reports of increased home buying and mortgage application volumes. Mike emphasizes the importance of adapting to market changes and suggests solutions like the portabilit...

Mike leads a discussion on addressing common objections from home sellers and buyers during the holiday season. They suggest using a 'home for the holidays' program to mitigate these concerns. The program includes appointment-only showings, select days and times for showings, Mike's presence during all showings, no yard sign, and no lockbox. Mike encourages agents to adopt or modify this program t...