The Bloom-Print Podcast

I’ve been glued to my phone lately And here’s why I’m completely ok with it.  I’ve been working alot lately, glued to my phone and my laptop. The week before school went back especially, I had my phone out on almost every walk I went on, in the sauna, before bed, while watching TV (or not watching evidently), once at 11pm because I couldn’t sleep and my brain was ticking with ideas I had to write...

In this episode of The Bloom-Print Podcast , we’re talking about one of the biggest factors in building a successful business: knowing where to invest in those crucial first three years. When I started out, I didn’t always get it right, I spent money on things I didn’t need and hesitated on investments that would have made life so much easier. So, I want to share what I’ve learned to help you make...

Happy New Year my loves and welcome to 2025! I'm so excited to be back in your ears on The Bloom-Print Podcast.  In our first episode for 2025 I'm sharing with you the key things I'm doing right now to start 2025 with a bang. Everything from prioritising health to prioritising money making tasks and taking the steps toward moving my business in the direction I want it to grow this y...

It's our final episode for 2024!!! I want to thank you all for tuning in this year. I don’t know if you know, but I actually adore doing this podcast and sharing the lessons learned and a bit of my world with you each episode so thank you for having me in your ears through 2024.  To round out the year I’m answering YOUR questions. And I’ve got 6 great questions here from advice for emerging f...

In our last episode (58) I shared my 2024 in review - the good, the bad and the unsightly. I shared that while I'm definitely feeling a bit of a hallmark ending to the year, the journey throughout the year was incredibly up and down and my year of EXPANSION in 2024 also came with inevitable contractions as well. So in this episode I'm sharing with you my 2025 focus and my words/intention...

2024, what a year it's been! For some it's been peak, for some it's been an absolute shit show. And for me - it actually been a mix of both - some very high highs and some brief shit show moments, in steep peaks and troughs. And thankfully, just like a Disney film, it's rounded out with a few great lessons, some overarching morals and ofcourse, a positive, thought provoking end...

Hey, lovely! In this episode, I’m sharing all about my whirlwind trip to Broome, where I spent two incredible days with Jemma and Tash from The Broome Florist at the end of November. These two are gearing up for their first wedding season, and I had the absolute joy of helping them build their skills, plan their logistics, and create stunning marketing content with a gorgeous photoshoot on the bea...

In this episode of The Bloom-Print Podcast , we’re tackling the whirlwind that is the end of the year! Are you feeling like a horse racing to the finish line or spinning in the chaos of carnival cups?  In this episode, I’m sharing how I’m resetting before the chaos of December hits. If you’re feeling overwhelmed by the year’s end, I’ll walk you through the simple steps I’ve taken to declutter my l...

Last week I just took myself for a 2 night hotel stay … by myself! I know, What a bloody boujie b*tch!  2 weeks ago I was starting to lose it a bit with the kids, my husband Mark was away for work, my 2 year old was going through a developmental leap and waking 3 times a night, my daughter was really pushing the boundaries, probably because she wanted my attention and work was non-stop. And there...

If you second guess your pricing, constantly reduce it because you feel like you're charging too much, or change the pricing when your client cries 'it's too expensive, can you do it for less?' or simply - have no idea what to charge and are just guessing - then this episode is for you! Your pricing should not be based on how YOU feel. It should be based on the industry minimum...

When we understand more about ourselves, we can understand more about others. In this episode we're diving into Human Design with an expert in the field - Cat Skreiner. Cat is a Human Design for Business & Career Consultant, empowering intentional entrepreneurs and business leaders to fully understand and embody their unique energetic blueprint—unlocking greater ease, flow, and abundance...

I used to tell myself ‘I wasn’t built for running’ I used to joke about it infact. I’m 5 foot in heels and a stocky little thing. I wasn’t athletic growing up and I didn’t really do sports as an extra curricular.  Last weekend I ran my first half marathon, at the age of 38, I decided if not now, then when and also – why not? Why couldn’t I. At the beginning of this year when I started training, I...

In this episode I'm joined by my industry friend Kiera Treloar. Kiera is the founder of Little Things Events a bespoke full service wedding and event planning company here in Perth. She has worked in the events industry for almost 15 years in both Perth + Sydney and started Little Things Events in 2020 to focus on the types of events she’s most passionate about – the heart-centred moments and...

Last week one of my clients asked me 'El, do you really think I can do this, like should I really be doing this?' and it's not the first time I've been asked that question or had a conversation about whether you're too old or it's too late to be getting into something new - and it wasn't even the first time that week I'd had that conversation. This sort of t...

Has it ever occur to you that you're choosing the client as much as they're choosing you?  Pre-Qualifying your clients to ensure that they are the right clients for your business is so important and the earlier you can do that in the process, the less time you'll waste on a client who isn't your ideal.  In this week's episode I'm sharing the 3 ways I pre-qualify my cl...

It's officially Spring! Which means.... Wedding Season is upon us! So right now is the time to get yourserlf into preparation mode. Aa wedding season is a bit like a marathon and you want to make sure you're mentally, physically and strategically prepared for it. You and your family! In this week's podcast I'm sharing with you the ways I'm preparing for wedding season and...

In Part 2 of my conversation with Alisha Erin from Bohemian Flowers we talk about freelancing, the importance of freelancers and what we look for and expect of freelancers vs the difference between freelancers and work experience, we talk about the evolution of style and what you learn from working with other florists. We talk about success, the moments that blew her mind in business, the moments...

My my are you in for a treat! Over the next 2 episodes get comfy and immerse yourself in the beautiful and bohemian world of Alisha Erin from Bohemian Flower . Alisha started her floristry journey when she was still in high school and took on a work placement in a local florist. From there her artistic prowess took hold, her creativity broadened and her boldness absolutely flourished as she grew h...

Hello my loves - today, we're talking about coaching. I recently saw a post in a wedding and event suppliers Facebook group that said and I quote: “who has a business coach and do you find it’s worth it? How much do you pay? Are you seeing amazing (not just good) results?”  Now I found some of the comments really interesting on this post and I also gave my input and I thought it would be wort...

Hello my loves welcome back to The Bloom-Print Podcast.  I have had a lot of conversations lately about 'freebies' – about when to do them, what should be considered a freebie and how valuable or not doing freebies can be. So in this episode I want to share a couple of these instances with you and my views on this based on the experiences I’ve had and where I’ve got it right and wrong. W...

Hello my loves welcome back to The Bloom-Print Podcast.  This month we are celebrating 8 years in the floristry business – 8 years! I’ve been reminiscing a lot over the last few weeks and thinking about how far I’ve come and how far the business has come over the past 8 years and if I’m honest, it’s the past 2 years that the most exponential growth has happened for me. So if you’re in the first fe...

Get yourself a cup of tea, a note pad and get comfy because what you're about to hear is 18 years of wisdom from my dear friend and wedding business bestie - Jenn Veza - owner of The Original Event Company here in Perth. You know when you meet someone and they ae just the absolute salt of the earth, the kind of person that really gives a shit about you and wants to see you succeed and will st...

Hello my loves welcome back to The Bloom-Print Podcast welcome to July! If you're feeling like the first half of the year has absolutely flown by, this episode is for you! Let's recalibrate. We have just skipped over to a new financial year, there’s 6 months left of 2024 and we’re in that phase where we’re assessing the financial year that was, we’re assessing our progress towards our go...

Hello my loves welcome back to The Bloom-Print Podcast – how actually are you?  In today's episode we're reliving all of the beauty that was the Wedding Flowers Weekender Retreat: how awesome the weekend was, what we did, how it was structured, and how incredible the group of humans was that participated in the retreat.  I have first hand experience of the power of retreat style training...

Want to hear a story from a bride who didn’t book us? Outrageous I know – but it does happen. It happens a lot actually.  We're working on boosting our conversion rate, but not by reducing my pricing. Because cheaper, my loves, does not equal better and today, I’m going to share with you, a few anecdotes as well as some cold hard facts on this.  In the last year – I’ve had clients choose flor...