The Blogger Genius Podcast

There seems to be a lot of confusion over how to use Instagram for your blog. Instagram doesn't tend to lend itself to driving traffic so what's the point of using it? The key to Instagram is engagement. In this episode, we share how to boost your engagement on Instagram so you can unlock all the platform's potential. My guest today, Paula Rollo, MiloTree's Community Manager and she also heads up...

If you are looking to make serious money as an Instagram influencer, this is the episode for you. Today my guest is Maria Koutsogianni from the blog, Food By Maria . She is a food stylist, recipe creator, and photographer. But more than all of that, she is an Instagram influencer. She has over 170K followers and she has been incredibly successful in building a business off of IG. She shares about...

If you're curious about diverse income streams, our guest expert this week, Lars Hundley, is perfect for you. He has an e-commerce business called Clean Air Gardening . He not only sells gardening products on his website, but also on Amazon. He's an e-commerce expert! We're going to discuss different avenues for selling online and what's going on with Amazon today. He also has two blogs. One is Ga...

As business owners, we are all looking to make a profit from our businesses. If you're going to spend hours, days, months, and even years trying to grow a business, you have to find a way to make it profitable. One of the best ways to make your business more profitable is to scale it. Scaling your business simply means that you find ways to make it grow. You produce more by outsourcing tasks that...

In this post, we're delving into what you need to know NOW to get more traffic from Pinterest. What's Working Now with All of Pinterest's New Updates Pinterest comes out with updates and changes like any social media platform, such as Facebook or Instagram. The difference is that success on remains virtually the same even with changes because the foundation is never updated. If you are following g...

If you're interested in how to overcome burnout as an entrepreneur, this post is for you. Most people outside of the online world have little understanding of what being an entrepreneur entails. Sharing with your friends or even family that you're struggling with blogger burnout may not bring much relief. It's not that our people don't want to help us; they simply don't know how. Most folks have n...

Welcome to episode 57 of The Blogger Genius Podcast. Today, Deepak Shukla, our SEO expert, is back on the show talking about why LinkedIn is the new Facebook, especially if you're looking for a social platform to grow your business. We talk about how it's a great way to make business connections (people actually open their LinkedIn emails), to get your content seen by lots of people (it's like the...

Welcome to episode 55 of The Blogger Genius Podcast. Today my guest is Nicole Ketchum, the designer behind the acrylic chandelier craze.  In this episode we talk about how to design and manufacture a product in China. We discuss what it takes to get the word out about your new product, especially one in a brand new category, what common mistakes entrepreneurs make when designing a physical product...

Welcome to episode 54 of The Blogger Genius Podcast. Today I'm talking with Coley Arnold and Lindsey Holt, founders of Junk in the Trunk Vintage Market. We talk about how social media can build your business. Coley and Lindsey, both vintage collectors, stumbled into starting a vintage market event business, and built it with social media, word of mouth, and a lot of guts! We talk about how they go...

  Welcome to episode 53 of The Blogger Genius Podcast. Today I'm interviewing Tori Tait from ToriTait.com. If you want powerful and easy Pinterest tips from a Pinterest insider, Tori is your woman!  Tori works for Pinterest, designing images for brands. So she knows how the platform works. You don't want to miss her tips for creating images that stand out, how to think about keywords, communities,...

Welcome to episode 52 of The Blogger Genius Podcast. Today I'm interviewing Andrew Wilder from the site NerdPress, previously known as The Blog Tutor. In this episode we discuss the simple technical mistakes bloggers make and how they can easily fix them. We talk about how Andrew started as a food blogger, then when other food bloggers kept asking him for technical help, he found his new career. W...

Welcome to episode 51 of The Blogger Genius Podcast. This week my guest is Gina Bianchini, founder and CEO of Mighty Networks, an online platform to help you build your brand in a variety of ways. Gina and I go into detail on how to build a vibrant online community, why Facebook groups are waning,  and why there's real value in getting your fans to interact with each other.   Resources: MiloTree M...

The tables are turned in this episode. Paula Rollo, community manager of MiloTree and founder of Beauty Through Imperfection, is interviewing me! I this episode we talk about my background as a blogger and entrepreneur, how I stepped away from a career in Hollywood when my daughter was born, what it's like working with my husband, and why I try to embrace failure as much as possible! Please reach...

Since it's getting toward the end of the year, today is December 24th, what I thought I'd do for this episode was go back into my archives and I would pull out one of my favorite episodes. In fact, this isn't just one of my favorite episodes. This episode has been downloaded so many times. It's an interview I did with my friend Courtney Whitmore from the blog, Pizzazzerie . Courtney creates beauti...

Today I'm interviewing Meredith Marsh, YouTuber and creator of the blog, VidProMom. In this episode, we explore how to win with YouTube! We talk about ways to monetize your channel, how much you can really make with YouTube ads, down and dirty tricks to creating video on the fly, what metrics matter most on the platform, how often to publish, and so much more! If you are new to YouTube, or an old-...

Today I've got Deepak Shukla back on the podcast for Part 2. Deepak runs an SEO agency called Pearl Lemon, and he is an expert in SEO. Today we are talking about online reputation management -- one new strategy that will grow your traffic. It's all about managing your online reviews and testimonials because this can have a major impact on how your blog or business shows up in search. You will be b...

Today my guest is Melissa Johnson from the blog, Best Friends for Frosting. Melissa has built one of the most beautiful and successful lifestyle blogs out there. In this conversation, we talk about the best ways to monetize and grow a lifestyle blog, what it's like working with your husband, how to experiment with selling products, and tips for working on sponsored posts with brands. Melissa has b...

This week my guest is Max Bonds from the blog, Tried and True Mom Jobs. With her blog. Max shows moms how to easily find lucrative jobs working from home, so they can stay home with their kids. We discuss a variety of online jobs available and how much they pay. We also talk about how Max started her own blog a year ago, and grew it to where it is today. If you are looking for interesting ways to...

My guest this week is Jennifer Priest from the blog, Smart Fun DIY, and the social media marketing firm, Smart Creative Social. Jennifer shares awesome advice about how to get more Pinterest traffic by crushing the Pinterest algorithm. By putting yourself in Pinterest's shoes, you can understand what they're looking for, and how by giving it to them, you will grow your traffic. We talk about optim...

Today my guest is Kara Maria Ananda from KaraMariaAnanda.com. Kara is an expert in the healing and wellness space, and has built her successful online business creating health-related courses for women. Her first courses were all about natural health, but then when she saw other wellness professionals needing help building their own businesses, she moved into educating these budding online entrepr...

This episode demonstrates that it is possible to get to 6.6 million pageviews in 2 years of blogging, because Caroline Simmons of Swaddles N Bottles did it! And the best part is she loves sharing all her tips and tricks. In this episode, Caroline and I discuss how Pinterest has fueled her blog growth, and how she strategically uses group boards to find new opportunities. Learn how she hires contri...

Wait until you hear today's episode. I'm interviewing Jenny Melrose from The Melrose Family and JennyMelrose.com. Jenny is an expert on how to win working with brands. We get into it all in this interview. Want to know how to reach out to companies you want to work with? What to write in your email? How many times to follow up? How much to charge? If you are an influencer or want to become one, yo...

Today I'm interviewing Divine Mwimba from the blog, Ladies Make Money Online. Divine shares all her tips on how to grow your business using Pinterest. After she started as a wedding planner, she figured out how to use Pinterest and email marketing to find bridal clients in Canada. We also talk about how certain social networks lend themselves to certain types of business. Divine also has a travel...

Today I'm talking to Sarah Cook, from the blog, Sustainable Cooks. This conversation is all about what not to do as a blogger. Sarah made all the mistakes in the book, but if you look at her blog now, you'll see it has transformed into something beautiful! Plus, on her blog, Sarah writes: "Come for the food. Stay for the snark." Her special sauce is not just her gorgeous recipes, but her total hon...

Today, my guest is Deepak Shukla from the SEO agency, Pearl Lemon. We take a deep dive into SEO strategy. If you want to learn how to gain mega free traffic with the SEO skyscraper technique, this is the podcast for you! The best part is that anyone can use this technique to grow their organic Google search traffic. You just have to know how. In our conversation, we talk about what the skyscraper...