The Blogger Genius Podcast

Today I'm talking with Damon Oates from DecoExchange about how to build a profitable business by following your audience's lead. What is an emergent business? An emergent business is one that "emerges" out of your audience's wants and needs. You come up with a hypothesis of what you think your customers will buy from you. You launch your offering, and test the response. Then you listen closely to...

Branding is important for all of our businesses. It's one of the main way we communicate the story of what we do.  In this episode of The Blogger Genius Podcast, I'm interviewing brand strategist, Phil Pallen, to talk about new ways of thinking about branding. We talk about the value of showing up authentically, being an expert in your niche (and the value of picking a clear niche), providing valu...

For those of you who struggle with perfection (me included), here's a guided meditation I recorded to help you let go of these limiting beliefs. Personally, I believe perfection is the path to unhappiness My hope is that this mediation helps you see your true potential and helps you find a place of peace within yourself. Please reach out to me at jillian@milotree.com, and let me know what you thin...

If you want to learn how to be successful on Pinterest and Instagram today, my guest today, Jeff Sieh, from Manly Pinterest Tips, will show you how. Jeff is a visual marketer, and he has his finger on the pulse of what's working on these platforms (and yes, we even touch on TikTok too). One of the questions is how do you create images and video that get you noticed, if you are not a designer. Jeff...

I've interviewed Monica Froese from Redefining Mom three times on the podcast. She is an expert at teaching people how to optimize sales funnels for more sales by focusing on their customer journey. This episode is a continuation of a conversation we started in Episode #122 about sales strategies. In that episode we talked about the high-level strategy. In this episode we get into the meaty sales...

If you are looking to find a creative membership business model, you'll find this episode very inspiring. This is a rebroadcast of one of my most popular episodes from the last year. Selling a membership program to your audience is a great way to monetize your online business, because it brings in returning revenue month after month. My guest, Tamara Bennett, from  Southern A-Door-nments Decor , h...

This episode, about advanced email marketing strategies you want to know, is one of the most popular Blogger Genius Podcast episodes of 2019, which is why I'm rebroadcasting it here. My guest on the show is Matt Molen from Email Crush . In this episode we talk about advanced email marketing strategies.  We talk about why you want to use your own traffic to grow your email list, and why if you can...

Today, Jillian Leslie, from The Blogger Genius Podcast, is interviewing Kaycee Geeding from Roost and Restore . Kaycee never thought she'd build a successful business using her wood saw, but that's what her audience wanted from her—her scrap wood products—and that's what she starting sell them. Listen to Kaycee share about her lightbulb moment when she figured this out, how her Facebook page is a...

Intro for Episode #130 Photography is such a big part of being a blogger or online entrepreneur, that learning how to take photos like a pro is worth your time. The quality of your photos can make or break your content, especially when it comes to Pinterest and Google image search. Today I have Cheryl Norris from Bakes by Brown Sugar on the podcast to talk about how she learned to take stunning ph...

Today, we're talking about email marketing, and how your email list is like an ATM and makes you money if you know how to use it for sales. I've got Sarah Williams from Framed By Sarah back on the show for a Part 2 Interview. If you haven't listened to our Part 1, you can do so here . Sarah has built a successful subscription box business, and in this episode we dig deeper into how she thinks abou...

I've got my friend and Pinterest expert, Kate Ahl from Simple Pin Media , back on the show for her third appearance. If you want to know what is working on Pinterest now, you will want to listen to this episode. Some of the topics we discuss in this episode: The power of "Fresh Pins" How to schedule out your new pins Why relevancy matters Why you want to add your call-to-action directly to your pi...

Ever wondered how to set up a successful subscription business? My guest today is Sarah from Framed by Sarah . She started her subscription business selling mystery boxes to her local customers. When that proved successful, she started selling personalized subscription boxes and subscription tees online. And you wouldn't believe the success she's made of that! Sarah shares how she started her subs...

Email is such a powerful piece of your online business. It is where you'll get the biggest ROI (return on investment). But how do you use it to maximize your list's potential? I've got my friend, Kate Doster from KateDoster.com , back on the show to break down why email is so powerful, why it's different from social media, why it's the best way to build a close relationship with your audience, and...

Did you know there's power in your email list beyond sending them emails? Listen to this episode with Adam Reimer, email expert, about interesting ways to target your email list through ads on Google, Facebook, and Pinterest, to grow your business without ever sending an email. That right. You can target your list by sending them ads using the data they've already provided you. We talk about targe...

There's a new kid in town called TikTok, and it's not just for thirteen-year-olds. In this podcast episode, I'm talking to Evey Alvarez-Flores from Evey's Creations about what you need to know about TikTok for your business. One thing I always recommend is to jump on a platform before it gets too popular. It's the easiest time to grow your page. Of course, you have to take a risk to do that becaus...

It takes a special kind of person to strike out on their own and start a business. Today I'm interviewing Jennifer Allwood , business coach, author, entrepreneur, and thought leader. We are talking about how to know if you're made to be an entrepreneur. Are you able to deal with the ups and downs, the uncertainty, the hard work and long days? Plus, how will you deal with self-doubt, uncertainty, a...

If you want to know how to successfully sell your products online, you are in for a treat. I'm interviewing my friend, Monica Froese, from Redefining Mom, on how to know what products to sell, how to find product opportunities, how to build highly converting sales funnels, and how to provide wins for your customers so they keep coming back. We do a deep dive into the strategies and frameworks you...

Have you been thinking about starting a blog and selling products? If so, you'll want to listen to this episode.  My guest on today's podcast is Suzy Karadsheh. Suzy and her husband have built their site, The Mediterranean Dish , into a thriving online food blog and business. And because it's all about Mediterranean flavors, their blog is what I would consider a niche food blog. Suzy started the b...

Intro 0:04 Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian Leslie 0:11 Hello friends. Welcome back to the show. I hope you are staying safe and healthy during this unusual time. Before I start with today's episode, I wanted to announce that on May 26 we are starting our next coaching group . Join Our 6-Week MiloTree Entrepreneur Coaching...

Want to know how to up your affiliate sales right now? This is the episode for you. But before I begin... Join Our MiloTree 6-Week Coaching Group Starting May 26th! Our new  MiloTree Coaching Group  is starting May 26th and I couldn't be more excited. If you're a new blogger or have been at it for a few years and you're feeling like you're ready to dig in and get serious about your business, this...

I've got Paula Rollo, good friend and MiloTree Community Manager, back on the show. We are talking about how we're doing during quarantine and how we're finding ways to work in the cracks. We talk about how things feel messy and complicated, but how we're taking stock of our businesses and pushing forward, even in not the most graceful ways. This is our honest conversation about our struggles and...

Do you have a skill you know very well? Could you teach it? In this episode, we're talking about how to grow a successful business teaching what you know. Then we'll explore how to grow that business using social media in creative ways, especially Instagram. We will get to all of that in just a moment with my guest.  But first, are you looking for a community of bloggers to join? Do you need help,...

If you are interested in how to get started selling successful products online, you're going to love today's episode.  I'm chatting with Emma Lee Bates , online marketing expert, about all things sales: landing pages, selling to your email list, trends in online marketing, and sales funnels.  If you struggle with selling or you just want to learn more about how to do it well, this is the conversat...

Perfection is the biggest business killer out there. In this episode, I'm sharing why you need to do B- work to grow a successful business today. My husband, David, and I are currently enjoying coaching our first group of students , and there are some business principles and practices that I want to share with you, my podcast audience because I think they can help you as you build your online busi...

If you need ideas for how to deal with marriage and family tension during this time of social distancing, please listen to this episode. There are a lot of tips in this episode to make your life saner and happier! Host 0:04 Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian Leslie 0:11 Hello everyone. Welcome back to the show. Today, I am re...