The Bliss Business Podcast

🧠 55% of consumers say they’re more likely to trust a brand that tells a compelling story aligned with its values (Source: Edelman Trust Barometer). Too many companies say they have a purpose. But how many can actually story it? In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we unpack what it really means to build your brand narrative around purpose, and why your purpo...

What if the real competitive edge in sales wasn’t hustle, but humanity? 📊 Research shows that emotionally intelligent leaders drive up to 20% higher performance outcomes (McKinsey, 2023). Yet many still treat empathy as optional in fast-paced industries like sales. On this episode of The Bliss Business Podcast , we’re joined by keynote speaker, entrepreneur, and author Glenn Poulos , whose book N...

Can empathy in leadership be the difference between a culture that thrives and one that breaks down under pressure?  📊 According to Deloitte, leaders who express care increase team loyalty by 62%. Yet empathy is still often viewed as optional rather than essential in the C-suite. Join us this episode of The Bliss Business Podcast with guest Holly Golebiowski , Partner at LeaderSkills. Holly bring...

When everything feels like an opportunity, how do you stay focused on what actually matters? Clarity is a competitive advantage. Brands that use purpose as a strategic filter outperform those chasing every shiny object. Just ask REI or Dr. Bronner’s, two companies that have said bold "no's" to stay true to their values and built trust that lasts. In this episode of The Bliss Business...

Is your marketing ready for the future? In the final episode of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to unpack how brands can future-proof their marketing investments in a world of constant change. From AI and cookie deprecation to evolving buyer behavior, this episode explores: *...

How do you optimize your marketing spend without spending more? In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget. You’ll learn: * How to spot underperforming keywords and reinvest...

According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy. Join us this episode of the Marketing With Purpose Kit , where we explore how aligning teams around purpose transforms not just messaging, but momentum. 🎙️ Hosted by Stephen Sakach, Mi...

Are you measuring what truly matters in your marketing? In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to break down how to measure marketing performance in ways that actually improve your return on ad spend. They cover: * Why a 30-second phone call shouldn’t count as a conversio...

Are you setting the right goals for your marketing dollars? In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to break down how to set realistic marketing goals and calculate true cost per lead using tools like Google’s Conversion Value Calculator. Whether you're a startup o...

Does your brand actually feel human to your audience? In this week’s episode of the Marketing with Purpose Kit on The Bliss Business Podcast, we’re going beyond features and benefits. This is about emotional relevance. 🎧 Episode: Finding the Human Truth Behind Your Brand 🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski 🎧 Produced by Tullio Siragusa In this episode: Why brands that s...

Is your marketing spend an investment or just another cost center? On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at Zero Company. In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treati...

What if elder care wasn’t just about services, but about restoring dignity and human connection? 📊 According to the World Health Organization, more than 40 percent of adults over 60 experience loneliness or isolation, which has been linked to serious health risks including depression and cognitive decline. Join us this Thursday for a powerful episode of The Bliss Business Podcast with guest Patri...

Can emotional intelligence be the key to stronger teams, better performance, and deeper brand loyalty? 📊 According to McKinsey, leaders with high emotional intelligence drive 30% higher engagement and 20% stronger performance outcomes. Yet EQ is still undervalued in many executive circles. Join us this Tuesday for a new episode of The Bliss Business Podcast with guest Laura Rice , Chief Marketing...

What if your brand had a marketing leader who didn’t just “get it done” but got you? Join us as we explore the rise of the Concierge Fractional CMO, a high-touch, high-trust guide who aligns strategy with soul. Discover how this model helps purpose-driven brands: • Build emotionally resonant campaigns • Scale with intention, not noise • Curate the right team and tools, without hiring a huge depart...

Can business be a place where deep connection and shared purpose thrive? 📊 According to a report by EY and Harvard Business Review, 89% of executives believe a strong sense of collective purpose drives employee satisfaction and business success, yet only 46% say their company actually operates that way. Join us for a new episode of The Bliss Business Podcast with guest Tom Wood , President and CE...

Are traditional work models holding your company back? According to Gallup, only 23% of employees worldwide are engaged at work. Disengagement costs companies billions—but it doesn’t have to. Join us for this episode of The Bliss Business Podcast as we talk with Ryan Scott, Head of Product at DNA Behavior , about how forward-thinking companies are using behavioral insights to redesign how we work....

The Traditional CMO is Dead. Long Live the Category Architect. For years, CMOs have been stuck on a tactical treadmill: 🎯 Generate leads 📈 Prove ROI 💰 Cut ad spend But in a noisy, AI-saturated landscape, is optimization enough? This Wednesday on The Bliss Business Podcast’s Marketing with Purpose Kit, we unpack a better path forward: + What it really means to be a “Category Architect” + How to...

A recent McKinsey study found that companies in the top quartile for gender diversity on executive teams are 25% more likely to have above-average profitability. Yet, many leaders still struggle with building cultures that go beyond check-the-box diversity initiatives. Join us live for a powerful conversation with Sheree Knowles, award-winning HR executive and CEO of HR Knowledge Source and Human...

Can empathy be a leadership superpower? According to McKinsey, it’s now considered a core leadership competency. Yet most companies don’t have the systems to support it. Join us for this episode of The Bliss Business Podcast with Lyn Christian , founder of SoulSalt Inc. and master certified coach, as we explore how empathy, purpose, and confidence work together to shape powerful leadership. 🎙️ Hos...

Is your marketing built on noise—or purpose? Too many brands mistake “purpose” for philanthropy. But purpose-driven marketing isn’t about adding a donation button to your checkout page. It’s about aligning every message, campaign, and touchpoint with your reason for being. In this week’s Marketing with Purpose Kit episode of The Bliss Business Podcast, we explored: + The 3Cs of Purpose-Driven Mark...

Empathy in Leadership: Why It’s More Than a Soft Skill 📊 92% of employees say empathy is undervalued in the workplace, yet 76% believe it directly impacts productivity. (Source: Businessolver) According to the APA, over 59% of workers report negative effects from work-related stress. Clearly, leaders are missing a critical ingredient. Join us for this episode of The Bliss Business Podcast with Li...

Can you build a business that does good for the world and makes a profit? Colin McIntosh has done it—twice. 📊 According to Deloitte, purpose-driven companies grow three times faster than their competitors. And 63 percent of consumers prefer to buy from companies that reflect their values (Cone Communications). Join us for this episode of The Bliss Business Podcast with Colin McIntosh , Founder &a...

Marketing has lost its soul. Let’s get it back. 64% of consumers say they’re more likely to buy from a brand that shares their values. (Source: Accenture) Yet most marketing still sounds like this: “Optimize operational workflows to drive scalable efficiencies.” That’s not connection. That’s a keyword graveyard. In our latest workshop, From Clicks to Connection: Reclaiming the Soul of Marketing, w...

Purpose isn’t a tagline—it’s a living, breathing part of your business. But as your company grows, how do you keep that purpose alive and aligned? This week on our final Scaling with Purpose Kit Series, we explore: ✅ When and how to evolve your company’s purpose without losing its soul ✅ Why staying static can lead to irrelevance—and how to adapt with integrity ✅ Real examples of brands expandi...

Grief in the Workplace: Are We Doing Enough? 📊 Did you know that one in nine employees in the U.S. experiences the death of a loved one each year ? Yet 51 percent of those employees leave their job within 12 months of the loss (Harvard Business Review). Join us for an episode of The Bliss Business Podcast with Justin Clifford , CEO of Bereave, as we explore how businesses can support grieving emp...