The Biz Book Broadcast

A good Mastermind can be utterly life changing for you + your business. But sadly, many people have had dreadful experiences with their groups.  It doesn’t have to be this way. In this Solo show, I break it down the usual culprits for how it all goes wrong. So, you’ll know how to spot the real deal from the lackluster impostors. I if you’ve ever felt like your Mastermind was just a glorified netwo...

Today’s guest is Joanna Penn, prolific author + expert in the world of writing + publishing. We’re discussing her book on writing non-fiction, part of a wide array of books she’s created to help aspiring authors do well.  We discussed practical strategies on, amongst other things, how to find your unique voice + connect with your audience. Joanna's clear anyone can produce effective writing with t...

Kandas Rodarte is back again to discuss Lean Marketing, the newest book from Allan Dib. Having discussed his 1-Page Marketing book on the show, we decided to read Lean Marketing + meet back on the show to discuss it. The book takes the lean production method + applies it to marketing – which allows you to streamline your efforts for larger impact. Kandas shares insights on effective email marketin...

Kathryn Goldman’s back with us today – she’s an expert internet law, trademarks + contracts. She has a deep understanding of the legal landscape for authors + artists so is the perfect person to help us navigate the complexities of audio content creation. We looked at the legal pitfalls around creating audiobooks, what to look for with new AI voice technologies + the importance of securing rights...

Ron Tester, my biz bestie is back for another round of delightful Classic book nonsense. We dive into Sleeping Beauty, exploring how – if you squint a bit - it mirrors the journey of understanding our clients' true needs. The whole story is about your Avatar. Kind of. From consent issues to the importance of asking the right questions, we unpack the lessons hidden in this fairy tale. Look for more...

Change can be hard – doing it through the written word can be even tougher. But that is, of course, the essence of what we’re doing with a sales page or a newsletter. Sales of any sort is about helping people change from no interest to keen to buy.  So, I brought in Rachel Allen, owner of Bolt from the Blue Copywriting + marketing maven.  We discuss three books on different aspects of persuasion g...

Today is the third installment of my mini-series to improve your business messaging. This will help you attract more clients + boost your revenue. Helpful. So far, we’ve identified a handful of short, but super powerful sentences that describe your Fundamental Business Position + exactly what your client needs help with, or the Avatar’s Pain.  Today, we’re bringing those pieces all together to cre...

Marketing expert, Michelle Nedelec is back with us again. She’s a great lover of two classic business books, that frankly, I can’t stand. I’m fascinated why – so Michelle shares her thoughts on why these older titles still hold value, even if they come with some very dated ideas. It’s very interesting. Look for more shows in this Book Huddle strand where we have experts share their favorite books....

Brette Goldstein’s back with an Unpopular Opinion. As a performance coach with a background in casting and directing for film and theatre, she’s now applying her skills to executive coaching.  Having seen the pressure to perform from every angle, Brette dives into the impact of social media and hashtag culture. We explore how these trends can reduce us to catchy phrases, making it easy to lose sig...

Ron Tester, my biz bestie + partner in (mild) chaos, is back to help me celebrate our 100th episode back. 100 is big news for the show – but also a resonant number in those fairy tales we're so fond of dissecting for business purposes.  So, for no sensible reason, today we’re considering a little thought experiment about what it’d be like to wake after a 100 years. What would have changed? What wo...

Today’s guest is Ulli Appelbaum, an award-winning brand strategist + author of the fabulous Brand Positioning Workbook .  Together we dig into the power of brand associations - including how to identify your brand enemy + why it’s so helpful to do so. Ulli shares practical insights to help any business owner sharpen their brand strategy. This episode is part of our December Daily episodes – where,...

In this new Red Flags series, we’ll dig into what to look for when choosing coaching support for you + your biz. For our first episode, I’ve brought in Juliet Corbett, a seasoned business strategist, executive coach + fabulous client of many years.  We delve into various pitfalls, from high-pressure sales tactics to the importance of finding a coach who truly understands your actual business needs...

Today we have the fabulous Lucy Gower, a regular on the show who always brings insightful perspectives. We look at 3 books that bring into focus the world of change, culture, + the power of diverse thinking. Lucy shares her experiences working with teams + how understanding our emotional responses can lead to better communication + collaboration. And there’s a lot of talk of the chimp mindset. It’...

Lou Bortone’s back for another round – last time we discussed his book, Video Marketing Rules , today we’re considering what Mario Puzo’s classic, the God Father can teach us about business.  Quite a lot apparently - this iconic tale of family, loyalty, and power has rather surprisingly shaped Lou's approach to business. He shares insights on building trust + relationships, and how the lessons fro...

Today’s guest is Izolda Trakhtenberg - powerhouse speaker, educator + author of Speak From Within . We discuss the art of finding your voice, overcoming public speaking anxiety and the magic of resonance.  Izolda shares practical tips that can transform anyone from a nervous wreck to a confident speaker, making it clear that we all have a story worth telling. Look for more Author Interviews – ther...

Today’s guest is Anke Herrmann – she’s a skilled business coach + tech mentor who specializes in helping creatives. The book she’s chosen for her Book Huddle is fascinating – as it’s all about how to improve your personal + business relationships. That’s vital of course – this book… is a smidge problematic. Though it does cover helpful things such as how our thoughts shape emotions + the importanc...

Eli Trier’s back with us today to discuss one of her favorite books. As she’s a talented artist (+ community expert) it’s no surprise she chooses the wildly popular Steal Like An Artist by Austin Kleon.  We dive into the delights of embracing imperfection + the beauty of obscurity in the early stage of our creative journey. Eli shares her insights on how creativity is at the heart of business, enc...

This is a Solo Show, like a direct coaching session with me. In this mini-series, I’m giving you exact tools to improve your messaging. Why? Because even a small improvement in your messaging can transform your business, giving you more clarity + connection with your audience. And that means more sales. Last time, we worked on your Position - your core beliefs + what sets your business apart. Now,...

Today’s guest is Michael Roderick a former Broadway producer turned business coach. Michael brings a wealth of expertise in messaging, referability+ access, making him an invaluable resource for anyone looking to elevate their business strategy. For our Classic today we’re considering Goldilocks, but instead of bears, we have 3 archetypes. Michael's insights on the scientist, celebrity + magician...

It’s another Fiction Pop-up with the fabulous Candice L. Davis.  Join us as we nerd out over books we’ve loved with delightfully flawed characters, show the ruthlessness of the publishing world + the complexities of identity in literature.  You can hear our palpable excitement as we convince each other to try each others choices.  The next Fiction Pop-Up episode end of December. And look for much...

This is a Solo Show, which is a bit like me coaching you directly.  In this mini-series I’m going to give you exact tools to improve your messaging. You want that because super clear messaging can change your whole business for the better.  But it can be a very confusing topic because it’s often taught in a complex way. Today, we’ll start with the basics and then refine your Position - your core b...

Tonya Kubo’s back with us today— a marketing specialist + expert in online communities. With holiday dinners just around the corner, we’re diving into High Conflict by Amanda Ripley, the perfect guide for those “pass the salt, please… and let’s avoid a family feud” moments.  Tonya and I break down how conflict starts and, more importantly, how to keep it in check, whether it's around the dinner ta...

Tim Brownson’s back and we’re diving into the world of Tony Robbins Tim’s a highly skilled coach + marketer known for his expertise in helping coaches get fully booked.  Tim breaks down how Robbins’ big personality + flashy events have captivated audiences, transforming him into a coaching icon. But we also take a hard look at what’s really going on—Robbins is changing lives – but is his real supe...

Kandas Rodarte is in the studio today – she’s a long-time podcaster + business owner. Her expertise in marketing shines through as we dive into one of the most successful business books on the planet - The 1-Page Marketing Plan by Allan Dib The book is refreshingly straightforward, making complex concepts accessible for everyone. We discussed the importance of understanding your target market, cra...

In this episode of the Biz Book Broadcast, we have Kathryn Goldman as our expert guest. She’s a true whiz in intellectual property and internet law. Kathryn understands the legal pitfalls that writers and artists stumble into, from tricky contracts to the murky waters of defamation and publicity rights.  We discussed Jane Friedman’s book ‘The Business of Being a Writer’. Our talk was packed with r...