The Biz Book Broadcast

If you’ve been listening to this series – you’re probably beginning to seriously think about writing a business book. Huzzah. However, much as we think a book can be incredibly helpful for your biz - did you know, it’s possible to go to all the effort of writing a book and for it to not actually help your business at all? Yikes! That’s why I’ve got Biz Book regular, Ally Machate, back in the studi...

Collaboration expert Gill Tiney is back in the studio today to share three of the books that have shaped her career. As a book nerd, I find this is a fascinating way to highlight key moments.  Plus, the final book - while being wildly popular - is one I’ve never been able to get on with. Will Gill be able to talk me round? Do also look for our earlier show on Gill’s own book, discussing the mechan...

We’ve covered books that could have been blog posts + books that should have been blog posts. Today, we tackle books, that simply knowing the title will take a long way to understanding the whole book. So much so, you can probably skip the book entirely.  Join Ron + I as we vent our book-nerd frustration over these titles. And I share a book Ron recommended that I’m still in something of a snit ab...

As part of our ongoing campaign to convince you a book will be the ideal boost to your business, we’re talking to Lucy Gower about the many ways her book – The Innovation Workout - helped her business.  It’s done wonders to bring in clients, boost her authority + impress all sorts of people. And here’s the thing – she wrote it over 9 years ago and it’s still working for her. A good book is the qui...

If you’re a regular listener, you’ll have heard me say that a book is a tool for your business. But how exactly do you use it? On today’s session I lay it all out for you – just like you were one of my high-end strategy clients.  We’ll discuss the many ways you can use your book as a lever, so all the work you’ve done writing it produces tangible stacked results. Plus, a reminder, that like any to...

Once again, we look at a classic children’s book as if it was actually a biz book. Today we’re considering the modern classic, The Day the Crayons Quit. It’s about a little boy who has all his coloured crayons leave him with only a short note on why they’re going. It’s a short course in labour relations.  Look for more shows in this ‘ Classics ’ series – you’ll be delighted by how much a kids stor...

Leadership coach, Gina Gardiner is with us in the studio today – you may know her as host of Brushwood’s popular ‘Gina Gardiner + Friends’ show. Today she’s with us to discuss her book, Thriving Not Surviving. It’s packed with life coaching advice – perfect for those new to the genre.  We focus on self talk, that vicious internal voice that for so many of us is holding us back. Improving this will...

If you write a book for your business – and really, you should – it can do a lot more than just boost sales. It can become the voice of your community; it might throw light on a problem + your unique way to solve it. Biz Book regular, Candice L Davis is with us to share her wisdom as an experience author + book coach. Plus, you’ll hear me talk about the community I’m part of + where it shows up in...

It’s classis-book-as-business-book time again – Ron + I turn our beady eyes to the delight that it is the Very Hungry Caterpillar.  Is it a tale of rapacious corporate hell or working your way towards a beautiful new freedom? Somehow we get onto visionary entrepreneurs Elon Musk, Steve Jobs + Bill Gates. There’s so much to unpack. Our Classic Book: The Very Hungry Caterpillar - Eric Carle https://...

If you’re like most business owners, you’re stretched thin from all the things you have to keep on top of in your biz. In this episode, I’m sharing my favorite technique to make each thing you do as effective as possible. This is exactly the work I do with my strategy clients.  It’s a quick tweak to your thinking that can free up a lot of time. I do it in my own business + it’ll work in yours too....

Even if you’re really keen – the thought of writing a book is daunting. Where do you even start? Fortunately, Candice Davis, book coach extraordinaire, is back in the studio to give us tips on what to do. From choosing the right time of day, staying focused, to working out if you really need an outline (spoiler: yes, you do), Candice has lots of helpful thoughts. Plus, as always, you’ll hear a lit...

Marsha Shandur is in the studio today to discuss the book she co-wrote with Debora Frances-White who you may know as the Guilty Feminist. Their book interviews some of the most successful UK stand-ups about the business of comedy.  We dig into how the life of a stand-up is remarkably similar to that of an entrepreneur. Plus we discuss how to make your sales pages even more effective, using techniq...

Once again, we look at a classic children’s book as if it was a biz book. What if either the Lion or the Witch in the title… were your boss? One is evil and bribes you with treats (that sleigh ride with the White Witch looks remarkably like a company car to me) and the Lion, Aslan, shows up, is vaguely encouraging then disappears… before later taking all the credit. As a guide how not to behave wi...

If you’re considering writing a business book – and you really should, it’ll do wonders for your business – you’ll likely wondering if you should go the traditional publishing route, or self-publish.  There’s merit to both and which is best depends on your goals for the book. Fortunately, we have Biz Book regular Ally Machate with us in the studio today. She has decades of experience in both sides...

In this strand of the show, we’ve been trying to convince you to write a biz book… and maybe that sounds like a fine idea, but you’ve not got the time or the inclination. That’s where a ghost-writer could be just what you need.  Today, we have my pal, Sean Platt in the studio – a man who’s written 200, or maybe 300 books himself (he’s kind of lost count at this point) + helped thousands of authors...

In our continuing series to persuade you that a book can really help your business grow, today we’re speaking to publishing expert Ally Machate.  Having helped hundreds, if not thousands, work on their books, she outlines the process of turning your ideas into a finished book that will help you achieve your business goals.  We look at how the content of your book leads to your other offerings + ho...

Biz Coach, psychology researcher + fan fave, Jeffrey Davis is back in the studio to discuss how curiosity is linked to creativity. We get into the three types of curiosity - personally, I didn’t know there was more than one - creative intelligence, plus he shares a whole heap of fabulous books.  I discuss a terrible screening I sat through with the Pixar team back in my film days. And I share my c...

Once again, we look at a classic children’s book as if it was actually a biz book. Ludicrous? Of course! Fascinating? Most definitely. It turns out Alice in Wonderland is a pretty good approximation of the entrepreneurial journey – from right-sizing, through imposter syndrome to everything taking longer than expected. Plus, it’s rather unexpectedly crawling with consent issues. Follow us down the...

Ever thought about writing a book? Make it a business book and you can do wonders for business growth – as well as finally seen as the expert you are. In this new series I’m bringing in book experts to convince you a biz book is in your future. Plus I get some top tips about my own book , Think Like a Film Crew , out later in the year from today’s book expert Candice L Davis.  Candice’s Website: ...

Today’s show is a quick guide on how to research fast using an old school copywriters technique – it’ll take you from clueless about a topic to fairly well informed in just a few hours. Plus hear me persuade Ron to read a book (to be fair, this isn’t a tricky thing to do… but you’ll like the book suggestion). Books we discuss:  Powerful - Patty McCord Churchill: Walking With Destiny - Andrew Rober...

Let’s do collaboration differently. Collaboration expert, Gill Tiney is with us today to show us collaboration doesn’t have to be rife with big egos and hierarchy. Using the framework laid out in her book, it’s more than possible to create happy systems that’ll have you collaborating like a champ while growing your business. Fascinating and not something I’ve seen elsewhere. You’ll want to hear th...

Even though it’s a kids book, this classic has a lot to teach us about Business. Willy Wonka’s factory is a health and safety nightmare for a start, and that’s before we discuss his succession planning. A message hidden in a chocolate bar, really? And his actual product, all those chocolates - they’re a class action waiting to happen… Our Classic Book:  Charlie and the Chocolate Factory – Roald Da...

Improve your biz using this unlikely technique learned from the British Cycling team. It helped them go from no-mark losers to yellow jersey winners + had their team mates clean up at the Olympics. It’s super simple and you can start today. Click to find out more… Books mentioned in this episode:  Click each title to see it on Amazon Tiny Habits – B J Fogg Atomic Habits – James Clear Do Great Work...

Burnout, Friends and a Different Truth with Joanna Denton On today’s show we chat with Joanna Denton about a dark period in her life and how community, and being brave enough to ask for help changed everything. We also giggle about sweaty hot yoga (yuk) and the delights of Mastermind groups (yay!) Joanna’s Website - https://joannadenton.com/ Joanna’s Book – A Different Truth by Joanna Denton https...

Classic Biz Books that SHOULD have been blog posts - with Ron Tester In today’s episode Ron Tester and I jump back in to talk about three classic business books that while influential in their time, frankly no-one should be reading now. Have you read these books? Need a refresher? Come listen to the episode. Ron’s Website:  www.rontestercoaching.com Recommended Books: Think and Grow Rich - Napoleo...