The Binge Factor

In this day and age, automation has become a business asset, helping owners and their teams alike streamline their processes and be more efficient. Yet, many are still on the fence around AI, believing that it takes humanity out of the process. However, this episode’s guest, Chad Burmeister , has proved that using AI does not have to be that way. As the host of AI for Sales Podcast , he has brough...

In order to create a resilient podcast, you have to be bold and think effectively on your feet. This episode’s guest is a strategic advisor who specializes in working with companies at the critical point in development where they want to make the right decisions right now. Tracy Hazzard interviews Jess Dewell , the host of the BOLD Business Podcast . In this conversation, Jess introduces us to her...

As varied as the means to put out content in this day and age, podcasting attracts people you otherwise wouldn't in other media outlets. That's why for many businesses and individuals looking to expand their reach, creating a podcast has become a way to go. But how do you go about doing that, especially one that still speaks to who you are? In this episode, Tracy Hazzard interviews  Mark Gobe...

In today’s competitive landscape, building a successful podcast takes a lot of ingenuity, patience, and building the foundation to monetize it in many different ways.  Kevin Dawson , a leadership and culture consultant and the host of the Leaders & Lagers podcast, joins Tracy Hazzard in today’s episode to discuss how he’s created a podcast that commands an audience and gets them to binge...

Why would a big TV personality want to do a podcast? For Emmy-nominated broadcaster, Suzanne Sena , The Confidence Connection is a product of passion. It is a place where she can be authentic, where she can learn, and it’s something that she really enjoys doing. If you’re thinking that she would have an unfair initial advantage as a former news anchor, you would be in for a surprise. We all have t...

If your business is hard to sell because it is too niched or hard to explain using traditional promotional methods, podcasting is a great way to increase your lead generation by showing your potential customers what value they will get from you. If you’ve just started a podcast or planning to do so in the future, this episode is definitely for you. What things do you need to work on to leverage yo...

How are YouTube and podcasting similar? How are they different? If you’ve worked with both media, you would know that while each has its own unique set of challenges, there are many parallels between the two at the fundamental level. This is part of what makes Desiree Martinez so successful in transitioning from YouTube to podcasting. Joining Tracy Hazzard on the show, Desiree is an award-winning...

There is so much more to success than having a podcast to generate leads. For those who have been in this space for long, podcasting is about establishing credibility within one's own niche and building an audience and community around you. This, in itself, is a great success builder. In today's discussion, Tracy Hazzard brings over a guest who has been using his podcast for its credibility factor...

There is no limit to what style of podcasting you can do. Just as how varied your topics can be, the way you present them to your listeners can also be as unique. Bringing you something new to the table in this episode, Tracy Hazzard sits down with the comedy duo on co-hosting, Brooke Siffrinn and Aricia Skidmore-Williams of the Even The Rich podcast, a series that pulls back the curtain and dishe...

Successful podcasting is not so much about having millions of viewers as it is about having a guesting strategy by which your rapport with your guests helps build your show and your business.  Peter Winick , founder and CEO of  Thought Leadership Leverage  and host of the  Leveraging Thought Leadership Podcast , is among these people. For more than 20 years, he has helped indiv...

Sometimes, it pays off to be clear about what niche you are serving in your podcast.  Dr. Mark T. Wade , founder and CEO of  Virtual Summits , is pretty straightforward about it: his podcast is about virtual summits, so he names it the  Virtual Summits Podcast . The podcast features strategy sessions and interviews with summit hosts, summit coaches, and other people in the virtual s...

There really is no denying the power of podcasting in helping you build a business empire for yourself, given that you do it the right way. In this very special episode, Tracy Hazzard sits down with Pat Flynn, one of the most influential people in the podcasting industry. Pat is the man behind the  Smart Passive Income  Podcast and  AskPat , both have earned a combined total of over...

Growing a podcast audience and increasing listenership is still one of the things that even amazing podcast shows are struggling with. With the ever-growing number of shows offering diverse topics and styles, it’s become harder to reel in listeners and loyal followers. On today’s show,  Brett de Hoedt  joins Tracy Hazzard to share tips on how you can increase your podcast listeners. Bret...

Business infrastructure is a niche that doesn't get talked about enough. However,  Alicia Butler Pierre  makes it fun and entertaining. Alicia is the Founder and CEO of  Equilibria, Inc. , a 15-year-old operations management firm specializing in increasing bandwidth for fast-growing small businesses. This is done via business infrastructure, and Alicia is recognized as one of the fe...

Client referrals are the lifeblood of most businesses and brands. If you play your cards right, up to 89% of your new customers could come from referrals. This is why you need to invest in providing the most value possible to the clients you already have on hand because this value is what will compel them to spread the word about your business for you. In this special episode, The Binge Factor fea...

Podcasting is a great avenue to meet experts not only to talk about their knowledge but also to build long-lasting relationships. After all, in this day and age of connectivity, your network is considered your net worth. John Livesay - keynote speaker, host of The Successful Pitch Podcast , and co-founder of QuantmRE - greatly believes in this. Here on today's show, he sits down with host, Tracy H...

Podcasting is a haven for curious minds. It is a great outlet for experts to impart valuable information and for audiences to receive them. That is why podcast hosts need to be good interviewers and listeners to draw out the information that is shared and needed. As such, they must make the best of the time given by both guests and audiences by making a great show. Embodying that in his podcasting...

These days, there is a slew of podcasts catering to every genre that it has become easy for audiences to find their particular favorite and get hooked. Joining Tracy Hazzard in today's episode is Jennifer Otto, a binge listener and Jen Du Plessis 's biggest fan. Jennifer has been a mortgage lender for 25 years. Today, she shares her binge listener perspective about her love of podcasts, ballroom d...

When you're creating your content, do you ever stop and think about how your audience will perceive it, or how they will take your message at heart? From a writer's perspective, today's guest, Shane Snow , teaches us how to create bingeable content. Shane is an award-winning journalist, entrepreneur, author, and the Co-Founder of the content marketing platform called Contently . Tapping into the f...

Have you ever considered an internal corporate podcast as an effective and efficient way of delivering information around your organization? While certainly unorthodox, this technique is one that will surely grab the attention of your employees, and if you take the time to learn more about what goes on out on the floor, they will feel seen and heard. Joining Tracy Hazzard is Erin Smith , the Presi...

Movements are their own messages; thus those messages have to ring loud, clear, and true. Learning how to broadcast your movement, to live and breathe it, is a process. It's one that you can prepare yourself for such that in the long run, your brand, your movement, develops the consistency it seeks. Tracy Hazzard is joined by Megan Fenyoe , the co-host of The Blonde Bombshell Podcast and Founder o...

Becoming an effective podcaster takes skill and practice, especially if you want your charisma as a host to be an asset. The host of The Charisma Quotient and CEO of Seltzer Style , Kim Seltzer , joins this episode to talk about how she does business and what her perception of podcasting is. Understand the seemingly complex thought process that goes into the creation of a podcast, starting from si...

Are you thinking of starting your own podcast? Tracy Hazzard has Chad McAllister, PhD on today's show to guide you in your podcasting quest. Chad is the founder of Product Innovation Educators , the host of The Everyday Innovator , and is recognized as a Top 40 Product Management Influencer and a Top 10 Innovation Blogger. Sharing his experiences, he talks about why and how he started podcasting a...

How do you get hundreds of millions of audiences to listen to you and patronize your products? The answer is as simple as social media, but it doesn't simply mean throwing anything online just to be noticed. Today, Tracy Hazzard interviews Jack Settleman , the Founder of Snapback Sports , the largest sports Snapchat account in the world totaling over 500M+ views YTD, and the host of the Snapback C...

In increasing exposure and capturing your target audience, you have to literally standout. For Donna Shannon - career coach, speaker, stand-up comic, President of the Personal Touch Career Services , and the host of Tattooed Freaks in Business Suits podcast - being bingeable means leaving a lasting impression to anyone who knows you and your business. Today, she shares how she runs her podcas...