The BIG Strategy Podcast

In this episode, we sit down with Craig Hunter, the visionary founder and CEO of Covalent Metrology. Craig's journey is nothing short of extraordinary—from hearing strategy insights at the dinner table from his father, a key figure at Applied Materials, to navigating the challenging landscape of a services startup. Listen in as Craig shares valuable lessons on building a company from the ground up...

Join us as Craig Hunter shares Applied Materials' transformative journey from semiconductor equipment leadership into the new market of solar panel factories. His leadership in managing innovative projects and a demanding customer base to deliver results to a success-driven leadership team defined his tenure. Learn about the importance of curiosity, strategic risks, and bold moves in driving indus...

Drawing upon years of human-centered design expertise, Ward Bullard shares his strategic insights from pivoting a visual collaboration startup, Mural, during the COVID-19 pandemic.  Initially focused on large enterprises, the company swiftly adapted to meet the urgent needs of educators transitioning to remote learning. Ward emphasizes the importance of organizational resilience – assembling...

This week, we're joined by Beth Hammond, an innovation expert in consumer packaged goods (CPG) who's captured consumer trends to drive line extensions and "out of the can" innovation. Beth breaks down her mindset and process, giving us a candid, behind-the-scenes look at what it takes to get the innovation engine humming in established CPG companies. She's not holding anything back! Connect with B...

In this episode, we sit down with Jessica Mitchell, the former Head of Retail Marketing and Director of Innovation at Peet's Coffee. She discusses her experience successfully bringing cold brew coffee to market at Peet's Coffee, specifically  1.) understanding younger consumers and their evolving coffee preferences,  2.) reframing Peet's values from a focus on dark roast to an emphasis o...