The Big REthink

Today, corporate social responsibility (CSR) is increasingly part of companies’ DNA, but for Panasonic, CSR has been a focus since the company’s founding 100+ years ago. CSR programs serve the dual benefit of improving the communities they impact while simultaneously helping companies create brand identities that many consumers – especially millennials – find attractive. In this episode of RUGGED...

What can a marketing team learn from a comic book writer? How can someone who studies ants help an airline with its boarding process? Cross-pollination, or the practice of introducing ideas from outside an organization or industry to spur innovation, will help your organization – and your employees – flourish. But how can executives implement cross-pollination in their own organizations? In this e...

As brands compete for market share, consumer interest and sales, each must find a way to differentiate itself. To do so, companies can take three critical steps: 1) Define their brand purpose, 2) Determine how technology can support it and 3) Communicate this strategy through creative storytelling. In this episode of RUGGED RANTS, Susan Campbell is joined by Larry Weber; CEO of Racepoint Global, f...

In its early days, financial technology – or fintech – focused on monetizing technologies and value-added services for the financial industry. But since its inception, fintech has ultimately reinvented the way we handle our money, our business operations and our daily routines. Now, we are able to make payments with a simple tap of our phone, trade bitcoin and cryptocurrency for real-world product...

As technological innovation continues to change the way we work, new devices and software are permeating organizational strategy and value-creation models. In turn, executives are adapting by forging strategic, effective partnerships to drive business growth and achieve their goals. But what partners does your business really need? Are you making the right connections in your professional network...

In any crisis – whether it’s a natural disaster, a terror attack or an industrial catastrophe – every second counts. This year, hundreds of first responders and industry partners will gather at the third annual Operation Convergent Response (OCR) event in Georgia where attendees can engage in interactive disaster scenarios and participate in immersive learning experiences, all with technology at t...

Millennials are now the largest generation in the workforce. As they increasingly enter decision making roles, businesses are figuring out new ways to adapt to the needs, wants and skillsets of this new generation, which expects constant connectivity and the latest technology at their fingertips. In this episode, Host Susan Campbell and Brian Rowley, VP of marketing at Panasonic Systems Solutions...

When laptops first came onto the market decades ago, they enabled workers to move freely amongst offices and buildings without leaving their work behind – something they hadn’t been able to do before. Fast forward twenty years, and mobility has advanced even further, with tablets, handhelds, cell phones and more designed to keep workers connected to the internet and to each other, no matter where...

Since the release of the Fitbit activity tracker in 2009, wearable technology has taken the market by storm as top brands like Apple, Microsoft and even Nike consistently release more and more wearable products to a consumer base hungry for the latest lifestyle tech. But what potential do these devices hold for employers? Should businesses be deploying wearables to their employees, and for what pu...

Rugged devices are reliable and sturdy, but what makes them even stronger is the product planning, deployment, security, repair and replacement services behind them. In this episode Host Barry Ross, senior product and marketing manager at Panasonic, and Walt Chantlos, national sales manager at Panasonic ProServices, discuss the importance of customer support and feedback, and how professional serv...

Getting wireless connectivity isn’t as easy as it should be for mobile workers – that is, until P.180 was born. In this episode, Host Barry Ross, senior product and marketing manager at Panasonic, speaks with Mary Beth Hall, Panasonic’s director of wireless strategy, about wireless connectivity pain points and the benefits Panasonic’s P.180 solution can bring to mobile workers across the globe.

Released in early September, the TOUGHBOOK 55 is the latest rugged laptop from Panasonic bringing unprecedented battery life, modularity and customizability to customers. In this episode, Host Craig Jackowski, group manager of product management at Panasonic, invites Anthony Mungiello, senior product manager at Panasonic, to discuss how the TOUGHBOOK 55 came to fruition. Spoiler alert: customer in...

Over the past year, 5G connectivity has taken center stage as leaders in the telecommunications space jockey for market share, fueling excitement around the idea of a faster, stronger, more powerful generation of wireless. But what does 5G really mean? In this episode, Host Craig Jackowski, Panasonic’s group manager of product management, speaks with Mary Beth Hall, Panasonic’s director of wireles...