Bestseller Experiment
The Bestseller Experiment
Join author and screenwriter Mark Stay with coach and entrepreneur Mark Desvaux, as they discover the secrets to writing a bestseller and challenge themselves and you to write, market and self-published a bestselling book in just one year. Each week, they are guided by and interview million-selling, chart-topping authors, publishers on the inside, editors, agents, social media specialists, and many more big names who play a part in the bestseller process. From the writing to marketing, plotting to publishing, learn the secrets to help you write your way to the top of the charts.
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Bestseller Experiment
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Podcast website
Latest episode
Feb 10, 2025
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Episodes
EP465: Damian Dibben — "It Needs a Bit of Bite." 14.08.2023 1:09:01
Damian Dibben is an acclaimed British author whose novels have been translated into twenty-seven languages and published in over forty countries. His series The History Keepers was an international publishing phenomenon. Dibben originally trained as an artist and scenic designer before becoming an actor and screenwriter. The Colour Storm is his second novel to explore seismic events of the past an...
EP464: AJ Pearce — "Passion, patience & persistence." 07.08.2023 1:08:32
AJ Pearce's debut novel Dear Mrs Bird was a Sunday Times Bestseller and she returns with the third in the Emmy Lake series, Mrs Porter Calling. AJ tells us how writing started as a hobby, how it all very nearly went wrong with a plotless romcom, and how the Emmy Lake books were inspired by a chance find on eBay.
EP463: Jeremy Szal — "I Want to Break the Reader." 31.07.2023 1:22:00
Jeremy Szal is the author of the Common trilogy from Gollancz, which includes Stormblood, Blindspace, and Wolfskin and he's the author of over fifty science-fiction short stories, translated into six languages. He has a new novella, SCREAM IN BLUE, set in the same world of The Common, and he's also one of a number of authors who are speaking out about their mental health and how it can be affected...
EP462: Antony Johnston — "Right Place, Right Time." 24.07.2023 1:17:07
Antony Johnston is a New York Times bestselling author and the creator of Atomic Blonde, the comic book originally published as The Coldest City that was adapted into the movie starring Charlize Theron. For over twenty years he's written books, graphic novels, video games, film, and more... And now he's back with something a bit different: The Dog Sitter Detective is the first of a cosy crime seri...
EP461: Freya Berry — "Be Ambitious." 17.07.2023 53:38
Freya Berry's writing career began as a journalist at Reuters. After a stint in New York reporting on the 2016 US election she left to write her acclaimed first novel, The Dictator's Wife. With her new novel, The Birdcage Library, Freya has ended up creating a love story and a detective mystery, two things she never planned to write. Freya tells about the challenges of writing two timelines, the i...
EP460: Heide Goody & Iain Grant — "We Smush Our Methods Together." 10.07.2023 1:24:11
Heide Goody and Iain Grant have been writing together since 2011 and are best known for their Clovenhoof series, where Satan is made redundant from Hell and sent to live in Birmingham. They tell us how their collaborative process has evolved and how they took everything they've learned over the years to launch their new Cozy Craft Mysteries series under the pen name Millie Ravensworth
EP459: Deep Dive — Making a Thousand Dollars a Month with Paul Austin Ardoin 05.07.2023 8:55
Paul Austin Ardoin is the USA TODAY Bestselling Author of The Fenway Stevenson Mysteries and the Woodhead & Becker Mysteries. And now Paul has a new non-fiction book: From Zero to Four Figures: Making $1000 a Month Self-Publishing Fiction, which brilliantly demystifies the process of making money as an indie author. If you've published one or more books but are struggling to get sales then this i...
EP458: Katherine Faulkner — "It's Not About Your Ego" 03.07.2023 1:20:07
Katherine Faulkner's second thriller The Other Mothers takes us into the school playground and makes it a terrifying place with dark cliques and murderous secrets. Katherine tells us how finding structure and accountability helped her write her debut and how she discovered that the most important person in any novel is the reader.
EP457: Katie Fforde — "Keep The Page Turning." 26.06.2023 1:14:28
Sunday Times bestselling author Katie Fforde brings us her latest novel One Enchanted Evening, which was inspired by a cookery course. Katie has sold over 4.5 million copies in the UK alone and credits the Romantic Novelists' Association with launching her career and she received their Lifetime Achievement Award in 2023. Katie tells us how she started reading Mills & Boon books on the sly, finding...
EP456: JD Kirk — "Libraries Change Lives" 19.06.2023 1:15:32
JD Kirk is the pen name multi-award-winning author, screenwriter, and writer of comics, Barry Hutchison. When he was nine, a kindly librarian wrote his name on the spine of a notebook in which he'd written a terrible short story, and put it on the shelf changing his life. Barry talks about writing over 200 books in 10 years, ignoring the naysayers, and how discovering how a condition called apha...
EP455: Deep Dive — How to Write a Novel with Tim Lott 15.06.2023 9:08
Tim Lott is the multi award winning author of ten novels and a memoir, The Scent of Dried Roses, and has been teaching writing for the last ten years, as a lecturer, teacher and mentor. With his new book, Yes! No! But Wait...!: The One Thing You Need to Know To Write a Novel , Tim has produced a book on writing that is honest, practical and genuinely useful.
EP454: Andrea Dunlop — "Keeping Going is a Win." 12.06.2023 1:22:25
Andrea Dunlop began her career in publishing as a publicist for the likes of Doubleday before becoming an author and consultant based in Seattle. Her latest novel, Women Are The Fiercest Creatures, is the story of three women written out of a successful tech startup's history. Andrea worked for over 15 years in publishing and talks honestly about being on both sides of the publishing experience.
EP453: Deep Dive — SEO for Authors 09.06.2023 6:46
Search Engine Optimisation (SEO) is what search engines like Google use to pair questions with answers. If you want to be found online, then understanding how SEO works is essential. In this deep dive, SEO expert Kelsey E Meyers offers simple and effective tips for authors to help them and their books appear at the top of search results.
EP542: James Naughtie — "A Sense of Place is Essential." 05.06.2023 1:08:19
James Naughtie's voice as presenter of BBC Radio 4's Today programme will be familiar to listeners all over the world. As well as writing non-fiction, he's the author of the Will Flemyng thrillers the latest of which, The Spy Across the Water, takes readers from Washington DC to Ireland and the Highlands of Scotland. James talks us through his unique approach to spy fiction, and the importance of...
EP451: Scarlett Brade — "Take Those First Steps" 29.05.2023 1:04:12
Scarlett Brade was born in London, but as a child she spent her summers in Toronto where she fell in love with reading. She self-published her first novel aged twenty-three, but then decided to experience life a little more before returning with her amazi
EP450: Deep Dive — Knowing your Readers 26.05.2023 7:13
Kelly Weekes answers listener questions on discovering who your readers are in a conversation that takes in social media, comparable authors, visualising your readers, writing to market, goals, pain points, and why authors should think of themselves as CEOs of their own business. Kelly has worked in the marketing departments of the biggest UK publishers, and on the marketing strategies and campa...
EP449: Sue Watson — "You're Looking for the Answers" 22.05.2023 1:06:57
Sue Watson was BBC TV producer until she wrote her first novel and was hooked. Now she's a USA Today bestselling author and has sold over a million copies, but that success came as a second act in a writing career where she switched from romcoms to thrillers. Sue tells about that pivotal change, her latest thriller The Wedding Day, and how crime writers tell stories that take us to dark places to...
EP448: Jonathan Whitelaw — "Turn The Idea on its Head." 15.05.2023 58:48
Jonathan Whitelaw started out as a journalist, writing darkly satirical fiction on his commute to work. Jonathan tells us how he went from thinking that he could never write a crime novel, to creating a new cosy crime series with The Bingo Hall Detectives and The Village Hall Vendetta featuring a son-in-law and mother-in-law crime solving duo!
EP447: Jessie Keane — "Don't Be Afraid." 08.05.2023 49:36
Jessie Keane has Romany heritage and her Gran — who had 'the sight' — foretold that that Jesse would not only write, but be famous for it. 6.5 million copies later and with each book becoming a Sunday Times top ten bestseller, that prediction has come true. Jesse celebrates fifteen years since her debut novel, Dirty Game, with her latest thriller, Never Go Back. She tells us how she found her voic...
EP446: Katy Brent — "Doing Something Meaningful" 01.05.2023 1:03:48
Katy Brent is an award-winning journalist whose debut novel How To Kill Men and Get Away With It is perfect for fans of How To Kill Your Family and Killing Eve. Katy tells us how the novel evolved from a fun idea to something that drew on the Me Too movement to and the anger around the victim blaming of abused women. Katy talks about her journey from writing articles in lockdown to writing a provo...
EP445: Amita Parikh — "Don't Be a Victim." 24.04.2023 43:22
Amita Parikh's debut novel The Circus Train took six years to write and has been earning praise worldwide, but it might never had happened if she hadn't found herself lost in London, asking for directions. Amita tells us how she bounced back from rejection, why sport is the best way to train for writing, and how she created a writing habit.
EP444: Deep Dive — Experiments with ChatGPT with Jeevani Charika 21.04.2023 7:44
Jeevani Charika is the author of Playing for Love, Picture Perfect and more, but she's also a scientist and has been experimenting with ChatGPT to discover if writers should fear our AI Overlords or embrace them.
EP443: JS Monroe — "Weird Alchemy" 17.04.2023 1:11:41
JS Monroe worked as a foreign correspondent in Delhi, becoming a full-time writer. His psychological thriller Find Me became a bestseller in 2017, and, under the name Jon Stock, he is also the author of five spy thrillers. Warner Brothers bought the film rights to the Dead Spy Running trilogy hiring Oscar-winner Stephen Gaghan ( Traffic, Syriana ) to write the screenplay for Dead Spy Running...
EP442: Deep Dive — Bookouture with Jenny Geras 14.04.2023 8:44
In this special deep dive episode we speak to Jenny Geras, Managing Director at Bookouture. Jenny tell us what it is that makes this innovative digital first publisher so different, and she answers our listener questions on submissions, the difference in trends with digital and physical books, and if it pays to be prolific.
EP440: Delilah S Dawson — "It Was Always in my Head." 10.04.2023 1:07:14
Delilah S Dawson is the New York Times bestselling author of Star Wars: Phasma and many more titles across an incredibly diverse backlist, and she returns with a new thriller called The Violence which explores themes of women of escaping domestic violence and reclaiming their power. Delilah also gives us tips for writing for big intellectual properties like Star Wars and Minecraft, and the writin...
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