Bestseller Experiment
The Bestseller Experiment
Join author and screenwriter Mark Stay with coach and entrepreneur Mark Desvaux, as they discover the secrets to writing a bestseller and challenge themselves and you to write, market and self-published a bestselling book in just one year. Each week, they are guided by and interview million-selling, chart-topping authors, publishers on the inside, editors, agents, social media specialists, and many more big names who play a part in the bestseller process. From the writing to marketing, plotting to publishing, learn the secrets to help you write your way to the top of the charts.
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Bestseller Experiment
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Podcast website
Latest episode
Feb 10, 2025
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Episodes
Ep 284: Deep Dive - Indie Publishing with Caffeine Nights 29.08.2020 5:16
What can an indie publisher offer to authors that the big houses cannot? MD of Caffeine Nights Darren Laws and author Timothy Adler show us how the bespoke service that an indie publisher provides can be more effective for authors in key genres. They answer listener questions on marketing, ebook pricing, selling into online and bricks and mortar stores.
Ep 283: Caro Ramsay — Everything Happens for a Reason 24.08.2020 1:03:14
Caro Ramsay is the author of the critically acclaimed Anderson and Costello series, the first of which, Absolution, was shortlisted for the CWA's New Blood Dagger for best debut of the year. In a hugely entertaining interview she tells us how life-changing trauma led to an incredible career as an award-winning writer.
EP015: Mark Huckerby & Nick Ostler | Peter Rabbit vs Werewolves 17.08.2020 1:07:45
Emmy winners and BAFTA-nominated, Huckerby & Ostler are one of the most successful TV writing partnerships around, and with their new novel, Defender Of The Realm, they've created a fantastic children's adventure series.
Ep 282: Rachel Winters — Would Like to Meet a Bestseller 10.08.2020 1:08:32
Rachel Winters' debut novel Would Like to Meet is an Amazon bestseller with rights sold in 14 territories and there was a big Hollywood auction for the film rights. Rachel tells us how her background as an editor enabled her to think of the book as 360 degree project — digital, audio and film — to help make it such a success.
Ep 281: Deep Dive - Bookbub Promo Tips with Paul Ardoin 05.08.2020 7:02
Paul Ardoin talks us through the preparations he made for the promotion — including rewriting the opening of his first novel — and how he made the most of the promotion to increase sales across the whole series.
EP013: Michelle Paver | Research To The Extreme 03.08.2020 58:24
How do you research your books? Michelle Paver has written eighteen novels, including the bestselling Chronicles Of Ancient Darkness. She's encountered killer whales, wolves, polar bears and a runaway Yak, all in the name of research.
Ep 280: The Two Marks | Six Accountability Tips for Writers 27.07.2020 52:10
Writing can be a solitary occupation, but it doesn't have to be that way. The Two Marks discuss how accountability has helped them in their writing and offer six tips to help you focus on your writing, become more productive, and finish that book.
EP012: Maria Semple | How To Find Your Voice As A Writer 20.07.2020 50:52
Have you every wondered how important your "Voice" is as a writer? This week on The Bestseller Experiment podcast, New York Times success Maria Semple tells us just how essential your voice is. Maria was recently named a "Power Author" by the Hollywood Reporter, putting her alongside such giants as JK Rowling and George RR Martin. Maria started as a screenwriter. Her book, Where'd You Go, Bernadet...
Ep 279: Sadie Jones — Writing is a Marathon 13.07.2020 58:33
Sadie's Jones' debut novel The Outcast was a smash hit, selling over half a million copies, but Sophie's road to publication was a long one with over 15 years of rejection. Sadie tells us what she discovered about her writing in those years and the important lessons she learned, including what kept her writing and how to tell good notes from bad and some tips on writing with your eyes closed!
EP011: Writing a Bestseller | The Story So Far 06.07.2020 45:15
The two Marks bring you up to date on the trials and tribulations their nascent bestseller, the processes that they're going through, and how two writers can work together without driving each other bonkers.
Ep 278: James Swallow — Fuelled by Rage 28.06.2020 58:59
James Swallow is the internationally bestselling author of the Marc Dane thrillers, and he takes us through his remarkable career, which takes in Star Trek, Star Wars, Doctor Who and a BAFTA nomination. His passion for working in tie-in fiction and his own original work is infectious, and he tells why always pushing himself out of his comfort zone led to his biggest success. Oh, and we start the s...
EP010: Robin Stevens | NaNoWriMo Success Story 21.06.2020 41:34
Robin is the author of the Murder Most Unladylike Mysteries books, a middle grade series following schoolgirl detectives Daisy Wells and Hazel Wong in a 1930s English boarding school, but Robin started out on her bestselling adventure with NaNoWriMo.
EP277: Perseverance Pays Off — Live Show Highlights 15.06.2020 1:06:00
It's all too easy to give up when your writing has been rejected, so how do you find the energy and the will to keep going? The Two Marks discuss strategies for perseverance, dealing with fear, rejection, and how to work on more than one more project at a time. Oh, there was a story in The Hollywood Reporter last week about a forthcoming monster movie called The Little People… written by none othe...
EP009: Joe Abercrombie | Dancing Naked in the Rain 08.06.2020 48:28
In this week's episode from the BXP Archives... Joe burst onto the fantasy scene in 2003 with his debut The Blade Itself. His books have climbed high up the Sunday Times and New York Times bestseller, and he had some unusual advice for writers when we spoke to him at GollanczFest.
EP275: Newsletters with Caimh McDonnell 03.06.2020 4:25
Caimh McDonnell is the bestselling author of the Dublin Trilogy and has one of the most entertaining and engaging newsletters out there with 10,000 subscribers and an astonishing open rate. Caimh answers our listener questions with tips on how to create great newsletters, even if you're still writing your first novel, or launching the latest in a bestselling series.
EP274: Adele Parks — Choose to be Positive 01.06.2020 1:23:12
Adele Parks has published 20 novels in 20 years and every one has been a Sunday Times bestseller. With over three and a half million copies sold in the UK, she is a phenomenon, and her latest novel Just My Luck hit the top spot again, but it all began with her grandfather paying her 50p for her stories. Oh, and in a shocking reveal… Mr D reveals his real full name. You don't want to miss this.
EP008: NaNoWriMo & The Muddy Middle | Grant Faulkner 25.05.2020 22:23
In this week's episode from the BXP Archives... We are delighted to welcome NaNoWriMo's Grant Faulkner back to the podcast in mid-November, where we discuss strategies for coping with the 'muddy middle'. Those second-act blues where a storyteller can get completely lost or overwhelmed.
EP273: Liz Moore — Bestsellers Worth Waiting For 18.05.2020 1:00:13
Liz Moore is the NY Times bestselling author of Long Bright River, a novel ten years in the making that started with short stories, non-fiction sketches and community work in the neighbourhood where the story is set. All that due diligence led to one of the most acclaimed books of the year. Liz tells us how she crafts each of her books, and the Two Marks debate the pros and cons of the slow novel...
EP007: Michael Connelly | 60 Million Thriller Books 11.05.2020 58:43
Michael Connelly is one of the most successful crime authors in the world with over 60m book sales. Having just released his new Harry Bosch thriller, he shares secrets about developing characters & writing book series – in the back of a London cab!
EP272: Deep Dive - An Editorial Q&A with Rachel Winterbottom 08.05.2020 4:14
Rachel Winterbottom is Senior Commissioning Editor at Gollancz and she also writes fiction as Rachel Winters. Rachel answers our listener questions on the editorial process, what editors are looking for, tropes, word count, social media, deadlines, publication scheduling, conventions and much more!
EP271: Ayisha Malik — Just Get Through It 04.05.2020 1:07:28
Ayisha Malik, author of This Green and Pleasant Land, gives us amazing tips on first drafts, sequels, publicity, social media and why writing commercial, comedic fiction doesn't mean you can't tackle big themes, and how being a ghostwriter taught her how to be a professional writer. We also catch-up on the good news stories from our listeners, and Mr. Stay has read the first draft of his wife's de...
EP006: Bryan Cranston | On Breaking Bad, Characters, Writing & Life 27.04.2020 1:01:26
In this week's episode from the BXP Archives... Breaking Bad's Bryan Cranston tells us about his life and new bestselling memoir, A Life In Parts.
EP270: Mel Sherratt — Pressing That Button Changed My Life 20.04.2020 1:08:40
Bestselling author Mel Sherratt tells us why she never gave up after twelve years of rejection. Since then, Mel has been self-published, traditionally published and digital-first published… she's done it all and sold over a million and a half books! She tells us how publishing her first book changed everything. AND we celebrate five millions words banked on the BXP2020 Challenge with a chat with C...
EP269: Deep Dive - Blog tours with Heather Fitt 17.04.2020 3:25
Heather Fitt is the founder of Overview Media and organised our recent blog tour for the audiobook of Back to Reality. Heather takes us through the benefits of a blog tour and how they are organised and answers our listeners' questions on costs, genres, bloggers, the lengths of blog tours and what to do with all those reviews when it's over. Links Heather on Twitter: https://twitter.com/LifeBookis...
EP005: NaNoWriMo | How to Write 50,000 Words in Month | Grant Faulkner 13.04.2020 56:20
Every November hundreds of thousands of writers start their annual challenge of writing 50,000 words in one month. It's called NaNoWriMomo (National Novel Writing Month). We get to speak with executive Director Grant Faulkner in the hectic run-up to NaNoWriMo, who shares his tips for both first-timers and veterans who make up the world's most incredible writing community and event.
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