MatthewBertram.com
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™ , and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language mo...
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MatthewBertram.com
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Podcast website
Latest episode
Jun 22, 2026
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Episodes
International SEO in Canada and other Niche Markets with Geoff Campbell Ep. 595 05.02.2024 43:31
Welcome to The Best SEO Podcast, the podcast that takes you into cross-border SEO with Canada. We dive into the nuances of SEO strategies tailored specifically for the Canadian market and international SEO. In today's episode, we explore the fascinating topic of "Effective SEO Strategies for Niche Markets in Canada." Join us as we sit down with seasoned Canadian digital marketer Geo...
NEW Openness Update: Navigating the Recent Google Algo Shift in Local Search Ep. 594 30.01.2024 38:33
Welcome to Best SEO Podcast, where Matthew Bertram, your SEO Consultant dives deep into Google's recent algorithmic update, aptly named the "Openness Update," specifically tailored for local search engines/maps. Join us as we break down the intricacies of this algorithm shift, exploring how it impacts local businesses and influences search results. Discover the key changes that the...
Search Insights 2024 Unveiled Ep.593 19.01.2024 39:11
Join us as Matthew Bertram, SEO Consultant unravels the intricacies of Google's ever-evolving algorithms, exploring the impact of numerous updates on SEO strategies in 2024. Our episodes dissect key algorithm changes, from core updates to specialized tweaks, shedding light on their real-world implications. Uncover the secrets behind what Google deems "helpful content" and how it in...
Crypto Web 3 Marketing Interview with Anthem Blanchard Ep. 592 02.01.2024 33:31
In this episode of the The Best SEO Podcast, host Matthew Bertram welcomes guest Anthem Blanchard's diverse background includes ventures in digitizing gold and early involvement in blockchain. The conversation touches on Anthem OG status in Bitcoin and where he discusses the unique dynamics of various crypto communities and the evolving landscape of Web3 Marketing Strategies. Anthem emphasize...
Top Tools for Free or Budget-Friendly Keyword Research Ep. 591 19.12.2023 34:14
Dive into this podcast episode where we review some of the best keyword research tools currently available in the market. Discover the intricacies of each tool and gain valuable insights into optimizing your content and finding long-tail keywords for search engines. Unleash the power of effective keyword research and learn how to identify the best keywords that will significantly enhance your ab...
Breaking Ground: Navigating B2G Marketing and Selling New Technologies with Sam Armes Ep.590 14.12.2023 41:14
Business to Government Marketing (B2G) Explained In this episode, we discuss with political consultant Sam Armes for a deep dive into the world of Business-to-Government (B2G) marketing. We're talking about the nitty-gritty of B2G strategies, like how crucial it is to build relationships with the folks making decisions in government and tailoring your game plan to tackle all that red tape. An...
Rank Fast with these Topical Authority Tactics Ep.589 07.12.2023 36:45
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable steps to establish it effectively. Beginning with the definition and importance of Topical Authority, we delve into its benefits and outline a seven-step guide on how to build it. The steps include selecting a niche, conducting keyword research, covering...
ChatGBT writes a blog post on Local SEO for small businesses by Search Engine Land Bot (Part 2) Ep.588 01.12.2023 25:35
Here's the answer by Nicola Agius with the support of Ai. Source: https://searchengineland.com/best-of-bot-blog-post-local-seo-small-businesses-434396 __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ Additional opportunities to hear from Matt and Chris: Sales and Marketing Podcas...
ChatGBT writes a blog post on Local SEO for small businesses by Search Engine Land Bot (Part 1) Ep. 587 14.11.2023 29:46
A human asks Search Engine Land's ChatBot to create a blog post on the importance of local SEO for small businesses. Here's the answer by Nicola Agius with the support of Ai. Source: https://searchengineland.com/best-of-bot-blog-post-local-seo-small-businesses-434396 __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: htt...
Is AI Enhancing Human Connection? Ep. 586 05.11.2023 24:37
In this episode, we explore the AI-human connection landscape and its relevance. We discuss how AI-driven personalization, chatbots, and virtual assistants strengthen user connections. Dive into the impact of AI on social media, healthcare, and emotional understanding, and how it's revolutionizing education. Discover the future of AI in human connections, engage with us, and gain valuable ins...
Customer Journey 2.0: Humans making a connection through SEO Ep. 585 30.10.2023 28:01
In this podcast episode, we explore the evolving trends in online user behavior, particularly their shifting search patterns. We discuss strategies to adapt to these changes, emphasizing the importance of personalized approaches and the necessity of establishing online connections in a world where people yearn for meaningful interactions. Additionally, we delve into the growing role of AI in bridg...
Navigating the Shifting Market Landscape with Top SEO Plugins Ep. 584 23.10.2023 34:33
In this podcast episode, we dive into the dynamic world of SEO and how it's evolving in response to the ever-changing market landscape. We explore the critical role of SEO plugins, dissecting the top options available and how they can supercharge your site's optimization. Whether you're a seasoned SEO pro or just getting started, this episode offers practical advice and actionable t...
Are SEO Plugins even Helpful? Ep. 583 15.10.2023 21:27
In this episode, Matthew Bertram talks about his experience with plugins and whether you should use them or not, as well as their advantages and pitfalls. He shares personal stories and announces a Small Business SEO Coaching Program! More details to come. Source: https://wordpress.com/go/tutorials/do-you-need-to-use-seo-plugins-on-your-wordpress-com-site/ __ Support the Podcast by leaving a revie...
How to Do Keyword Research for SEO Ep. 582 08.10.2023 29:47
In this episode, Matthew Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how understanding your audience's cravings and aligning them with your business objectives can lead to content that truly matters. We explore the tools and methods that empower you to identify and prioritize the most relevant keywords, offering insigh...
SEO vs. Paid Search? How About SEO and Paid Search! Ep. 581 18.09.2023 21:41
In this SEO podcast episode, we delve into the compelling reasons why both paid search (PPC) and search engine optimization (SEO) should be integral components of your digital marketing plan. We explore how these two strategies, although distinct, complement each other harmoniously. The episode offers practical tips on leveraging both PPC and SEO effectively, from testing new keywords to retargeti...
Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580 12.09.2023 35:34
Are you struggling to rank for local search terms? Have you ever wondered if creating separate local landing pages for various locations could be the game-changer your business needs? In this episode, we dive deep into the world of location landing pages and their role in dominating local SEO. Join us as we explore Andrew Shotland's illuminating article, "Local Landing Pages: A Strategy...
AI in Content Marketing: Job Threat or Amplified Excellence? Interview with Larry Roberts Ep. 579 14.08.2023 43:23
In this insightful episode of the Best SEO Podcast, host Matthew Bertram engages in a captivating conversation with Larry Roberts, an AI and technology enthusiast, about the enthralling journey of artificial intelligence (AI) in the realms of podcasting and digital marketing. Together, they delve into the fascinating history and evolution of AI, current trends and influence on digital marketing, t...
A New Era Begins - Passing the Best SEO Podcast Torch Ep. 578 07.08.2023 31:42
In this special episode, we mark a significant turning point in the history of our podcast as we bid a heartfelt farewell to our beloved host Chris Burres. After more than a decade of insightful conversations, laughter, and learning, Chris Burres has decided to pass the torch to his esteemed co-host Matthew Bertram. We'll give a sneak peek into the exciting vision and plans that Matthew Bertr...
Best SEO Podcast Updates: Addressing the elephants in the room! Ep. 577 01.08.2023 6:09
Matthew Bertram offers updates on the latest developments in the Podcast and SEO industry this summer. He guides listeners on how to maintain their rankings amidst the current industry noise, while also delving into the potential impact of AI on the future. Exciting news! Matt is now holding office hours, providing you with a fantastic opportunity to engage directly with him. Share your ideas and...
Algorithmic Brand Optimization: Interview with Google’s Gary Illyes Ep. 576 18.07.2023 1:16:01
This is an old interview with Google Webmaster Trends Analyst Gary Illyes. Understanding Algorithmic Preferences: Incorporating Branding, E-A-T Concepts, and Optimization for Search Engines and Social Media Platforms. We deemed it immensely valuable to revisit this information from the archives, particularly in light of all the algorithmic changes that have been happening in the SEO industry over...
Digital Insights: Unveiling Strategies with Matthew Bertram | SEO Consultant Ep. 575 28.06.2023 40:31
In this engaging episode of "Digital Insights," join us as we delve into the fascinating world of digital marketing and search engine optimization (SEO) with the brilliant mind of Matthew Bertram. As a renowned SEO expert and digital marketing consultant, Matthew Bertram brings a wealth of knowledge and experience to the table. Co-hosted by Matt himself, this interview offers a captivati...
Google PageRank Explained for SEO Beginners Ep. 574 30.05.2023 34:49
PageRank is a Google algorithm for ranking pages based on the flow of authority via links, created by Larry Page and Sergey Brin. Every SEO pro should have a good grasp of what PageRank was – and what it still is today. Author: Dixon Jones Source: https://www.searchenginejournal.com/google-pagerank/483521/ __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/re...
Google Image Display Within Web Results Ep. 573 19.05.2023 26:23
Have you ever wondered how Google decides whether or not they should, or even where to show images in web search results and where Google plans to take images in the future? Author: JC Chouinard Source: https://www.jcchouinard.com/google-image-display-within-web-results/ __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://ww...
7 Reasons Why Content Needs Amazing Images, Videos & Visuals Ep. 572 08.05.2023 29:30
Learn why you should use amazing images, videos, and visuals to help convey ideas and captivate audiences with high-quality online content. Author: Sam Hollingsworth Source: https://www.searchenginejournal.com/why-content-needs-amazing-images-videos-visuals/268911/ __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzz...
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy Ep. 571 01.05.2023 22:31
Learn how to effectively maximize the ROI of your SEO Strategy through focus and prioritization of opportunities. Author: Heather Campbell Source: https://www.searchenginejournal.com/improve-seo-strategy-roi-pidatametrics/484561/ Sponsored by: BrightLocal.com Offer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/...
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