The Best One Yet

Paramount is paying $7.7 billion to stream the Ultimate Fighting Championship for 7 years… because 100 million Americans watch UFC. Nvidia & AMD will pay the US government 15% of their China sales… it’s training wheels for an AI tax. Taylor Swift wore Fazit’s face-glitter and sales surged to $40M… Because Fazit had a “Viral Emergency Kit.” The untold origin story of… Instant Ramen. $NFLX $PSKY...

Michelin-star restaurant Nobu now has 42 hotels… and it’s got pilates studios too? ChatGPT-5 is being called the biggest development in AI history… the latest version is more therapist-like. The stock market has become split between 2 types of consumers… those who own crocs and those who own stocks. Plus, the hot new party is Labubu raves… (yep, late-night clubbing with monster dolls) $CROX $MSFT...

The #1 movie on Netflix is also the #1 album on Spotify… K-Pop Demon Hunters reveals the #1 metric in media. Hinge is defying the dating app downturn… because women love double dates. Despite rainy summer weather, Titleist had its best Q ever… and golfballs are its Profit Puppies. Plus, we can officially crown the drink of the summer… The Spaghett. $GOLF $MTCH $NFLX $SPOT Want more business storyt...

One obscure British airline is surging thanks to a TikTok meme… Jet2 is self-roasting. Uber stock is 2x higher than their IPO, while Airbnb’s is down… we found why one’s riding, one’s hiding. The NFL is buying 10% of ESPN from Disney… but Disney is living in Opposite Day. The most popular name on Wall Street (and Germany) right now is… Kevin. $JET2 $UBER $ABNB $DIS Want more business storytelling...

ThredUp stock is up 600% this year… because Frugal Friendly Finance is winning the trade war. Palantir is named after LOTR, but is it Sauron or Frodo?… Either way, it’s stock is #1 this year. The Savannah Bananas’ baseball team is disrupting MLB… by doing stuff that doesn’t scale. Hellman’s Mayonnaise sponsored a wedding… (we cried) $PLTR $UL $TDUP Want more business storytelling from us? Check ou...

The hot new networking opportunity… is playing a 200-year-old Chinese game: Mahjong. Tesla gave Elon the biggest bonus in human history… during the biggest drop in business history. The NY Post is expanding to California… but the iconic tabloid actually began with Alexander Hamilton. The untold origin story of… Hennessey Cognac. $TSLA $NWSA $LVMUY Want more business storytelling from us? Check out...

Harvard’s biggest profit puppy? Executive Education… They’re stretching the Crimson to earn some cash. eBay stock is (shockingly) at an all-time high… Because eBay now tracks “enthusiasm” as an official metric. Microsoft is spending $120 billion this year on AI servers… with that $ it could buy all 30 NBA teams.  Plus, we’ve got an IBO announcement… an Initial Baby Offering. $EBAY $MSFT $META...

Skechers launched the 1st shoe built for Apple AirTags… It’s the “Track My Kid Era.” Figma stock 3x’d for the biggest American IPO in 4 years… because everything is now design.  It’s Tariff Deadline Day so we explain this huge trade war moment with 1 product… Ford Bronco. Plus, Celsius energy drink just issued a warning… they accidentally filled some with vodka. $FIG $SKX $AAPL $CELH $F Want...

Uggs’ sales are surging thanks to men… And it’s not the only brand pulling off a gender pivot. Novo Nordisk stock is down 65%... because “inventing” something doesn’t mean “winning” it. The Federal Reserve made its interest rate decision… no change. We explain the Debbie Downer decision. Reese’s & Oreos just teamed up despite being rivals… Enemies with benefits $HSY $MDLZ $DECK $NVO $SPY Want...

The #1 dating app right now also has the #1 drama… because Tea lets you rate dudes. The biggest deal of 2025? An $85B railroad deal… but it’s actually the 1st transcontinental train. Fashion brand Quince hit $4.5B for cashmere & caviar… but it’s really America’s Shein. Plus, Netflix’s “Happy Gilmore 2” has a wild growth hack… 60 celebrity cameos.  $NFLX $NSC $BMBL Want more business story...

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.” As a trade war deadline nears, Japan and Europe cave to Trump… we discovered a template to the deals. Outdoor Voices just rehired its founder, Ty Haney… but to bring back old glory, it’s bringing something new. Plus, the untold origin story of… the Skateboard. $SPY Want mo...

What do Krispy Kreme, Kohl’s, OpenDoor, & Rocket have in common?... 2025’s meme stocks. Vacation put sunscreen into a ‘80s whipped cream bottle & sales doubled… It’s Plot Twist Packaging. South Park snagged a $1.5B deal with Paramount, which just sold for $8B… things got awkward. Sydney Sweeney is causing an economic boom… whatever she touches, the stock pops. $DNUT $OPEN $RKT $KSS $PARA W...

We brought a surprise guest to our LIVE TBOY show in Chicago: Chris Barman, CEO of the wildest (and newest) electric car brand. Jeff Bezos invested, and Chris is leading it. Slate’s not just building the lowest-priced electric truck on the market ($25K), it’s also the craziest: No radio, no touchscreen, no tech whatsoever. We (jokingly) call it the “Amish-Inspired Electric Car.” And she built hype...

Live… from Chicago… it’s The Best One Yet! We performed our show in front of a live studio audience of Besties & Yetis at Chicago’s famous Vic Theater. Some extra razzle dazzle & sprinkle dinkle — but our usual daily Takeaways you know & love. #1: Michael Jordan’s mansion is now on Airbnb ($17K/night)… but can it boost the stock? #2: Mattel’s Uno card game is expanding into movies &amp...

Coldplay is now the #2 highest-grossing concert tour ever… their concerts manufacture virality. Coca-Cola is launching coke w/ cane sugar instead of corn syrup… it could be “Luxury Coke” Cetaphil has given their website a makeover… because chatbots read websites, not people. As Shark Week goes full hammerhead, sharks are at all time highs… $KO $SPOT $SPY Want more business storytelling from us? Ch...

Tesla just opened something completely wild: a drive-in movie theater diner / charging station… run by robots. About ½ of all zippers are made by 1 company: YKK… it’s the most international brand on earth. WNBA All-Stars wore pay-protest t-shirts on the court… so we’re breaking down the salary negotiation. Plus, the untold origin story of the most valuable franchise in history… Pokemon. $TSLA $LEV...

There’s a secret app for influencers to get anything for free… and now we know about it. The reason the Late Show industry is getting canceled? Partly business, partly politics… and partly podcasts. “Crypto Week” passed America’s 1st three Bitcoin laws… and it reminds us of Julius Caesar. The newest trend in coffee… is serving it in giant plastic buckets. $PARA $NFLX $BTC Want more business storyt...

TBOY Live Chicago, July 23rd - tickets on sale here: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets The Chainsmokers’ music duo launched a VC fund… but their investing secret is their schedule. Uber is spending $2B on Lucid’s luxe electric cars to deliver its founder’s original dream… robo-chauffeurs.  The Fed & President Trump are in a situationship… and it's Wall Str...

David, the $725M protein bar brand, dropped its most controversial product yet… Cod fish. Pittsburgh just snagged $90B in AI investments… If all goes to plan, Pitt becomes the Austin of the East. Labubu dolls are now bigger than all of Mattel… but will these viral dolls become Beanie Babies or Barbies? Plus, France has a wild new plan to boost the economy… Cancel 2 holidays. $META $GIS $SPY Want m...

Forget the Trump T.A.C.O. Trade… we want to introduce the B.U.R.R.I.T.O. trade coming Aug 1st Basketball star Jimmy Butler just launched a $100 coffee… because of the wine industry. Target’s stock has dropped 60% from its high, so we have a solution… and it’s all about influencers. Plus, the most controversial part of your car? Cupholders (blame Stanley Mugs)... $SBUX $TGT TSPY Want more business...

KFC just fell out of the top 3 chicken chains in America… and Dave’s Hot is bringing the heat. Millennial Moms are leading a female founder boom… and it’s all thanks to “The Power Pause.” Google and OpenAI are battling to win in Vibe-Coding… and we created an app instantly thanks to it. Plus, the untold origin story of… The Michelin Restaurant Guide. $GOOG $YUM $SPY Want more business storytelling...

Love Island is the most viral show of the year… and it’s having a global economic impact. Delta only makes $4 profit per ticket… so it’s launching new premium classes (Super Biz Class+) Bitcoin hit a fresh record high of $118K… but the biggest winner is the little Kingdom of Bhutan. Plus, the best part of a TBOY Live Show… in Chicago Get tickets here: https://www.axs.com/events/949346/the-best-one...

Kellogg’s cereal brands were just acquired by Italy’s Ferrero (Nutella)… but it’s really about the mascots. Netflix’s most popular content is actually Anime… and Japan’s Anime shows an AI growth hack.  The Pentagon just bought a rare earth metal stock… So is that strategy or socialism? Plus, the Fyre Fest brand is being auctioned off on eBay… for $205K.  $KLG $K $NFLX $MP Want more busin...

Gmail launched a Weapon of Mass Unsubscription… to fix your inbox stress.  The matcha industry is suffering an unprecedented shortage… blame Japan’s senior citizens. X’s CEO Linda Yaccarino is officially out… so what’s really up at the Everything App? Plus, the 1st ever Hermes Birkin Bag is going to auction today… Expected price? $500K. $GOOG $META $HESAY Want more business storytelling from...

London’s most popular restaurant, Dishoom, has a wild growth hack… Roll the dice, get a free meal. Amazon Prime Day is now Prime Week… but it’s really a fake deal mind game. One biz is saving flood victims in Texas: H-E-B… the $47B grocery chain bigger than Uber. Plus, Ozzy Osborne is selling his DNA in Liquid Death water cans… and it’s a new celeb trend. $AMZN $WMT $SPY Want more business storyte...