Katie Detwiler and Ben Horning

The Berks Homes Podcast

Business EN ↓ 56 episodes

The Business of Building Homes. Berks Homes is a dynamic new construction homebuilder rooted in a legacy dating back to 1973. Our mission is to forge enduring relationships through trust, guided by our core values—helpful, humble, aware, and driven. Meet Ben, who brings 19 years of expertise in product development and cost control, and Katie with 21 years of experience, specializing in branding and marketing. As we share insights, stories, and passion for the homebuilding business. Join us on this journey of growth, exploration, and industry networking!

Author

Katie Detwiler and Ben Horning

Category

Business

Podcast website

www.berkshomes.com

Latest episode

Jun 22, 2026

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Episodes

Ep 31: 2025 Builder Show Recap: Networking, Innovation, and Market Trends 12.03.2025

Katie and Ben recap their experience at the 2025 International Builders Show, emphasizing the importance of networking, market insights, and product trends. They highlight key takeaways about the evolving homebuilding industry, including market challenges, the impact of large builders, and the role of innovation and AI in construction. The episode also reflects on valuable educational sessions and...

Ep 30: Why Trade Partners Matter: The Foundation of Quality Homebuilding 26.02.2025

Katie & Ben highlight the essential role of trade partners in homebuilding, emphasizing strong relationships, clear communication, and consistent payments. They discuss the value of treating trade partners as true collaborators, ensuring job readiness, and maintaining high quality standards through detailed plans and reliable scheduling. Their conversation underscores the long-term benefits of...

Ep 29: How We Made Decision-Making Faster & Smarter 19.02.2025

Katie and Ben discuss how centralizing operations has transformed their company by improving decision-making, communication, and business efficiency. They reflect on how moving from a decentralized model, where multiple managers handled decisions independently to a streamlined structure has eliminated bottlenecks, allowed for faster execution, and empowered the right people to take ownership of ke...

Ep 28: Reading the Room & Why Awareness Matters 05.02.2025

Katie & Ben discuss their last core value "Aware" and its role in decision-making. They highlight how awareness is the foundation of the other values of helpful, humble, and driven—allowing individuals to read the room, ask good questions, and anticipate the impact of their actions. They emphasize that awareness is key to understanding people, planning effectively, and making informe...

Ep. 27: What It Means To Be Driven At Berks Homes 29.01.2025

Katie & Ben focus on the company's core value of being driven, discussing how motivation, accountability, and perseverance play a crucial role in their success. They reflect on how drive balances with other values like humility and helpfulness, emphasizing that true drive must come from within and be applied collaboratively. Contact Katie or Ben if you have any questions or feedback! kdetw...

Ep. 26: How Berks Homes Is Innovating And Adapting For Growth 22.01.2025

Katie and Ben discuss their excitement for 2025, focusing on the evolving real estate market and how their team is adapting to new challenges with a streamlined approach. They also highlight the importance of continuous innovation, refining processes, and staying true to their core values to drive growth and efficiency in the business. Contact Katie or Ben if you have any questions or feedback! kd...

Ep 25: Reflections & Roadmaps: How Berks Homes Is Shaping Its Future 15.01.2025

The Berks Homes Podcast is back! Katie and Ben reflect on 2024, highlighting a shift from rapid growth to a sustainable, value-driven approach that included organizational restructuring and employee empowerment. They celebrate their team’s resilience, emphasize preserving the culture of their family business, and share optimism about new leadership and streamlined operations. Looking ahead to 2025...

Ep. 24: Budget Season 25.09.2024

In this episode, Katie and Ben discuss the budgeting process involved in home building. They cover why they enjoy the budgeting process, its complexities, and how it impacts long-term business planning. They explore topics like setting a budget for settlements, forecasting sales, land acquisition, and balancing conservative estimates with market unpredictability. They emphasize the importance of p...

Ep. 23: Lessons In Business 07.08.2024

In this episode, Katie and Ben emphasize the importance of people management over technical skills, sharing their experiences and mistakes. Effective leadership involves self-awareness, hiring complementary team members, and maintaining a focus on human resources. Additionally, they discuss the significance of planning, prioritizing tasks, and asking the right questions to ensure the completion of...

Ep. 22: It's All In The Family 18.07.2024

In this episode, Katie and Ben discuss the entrepreneurial spirit that runs deep in their family. Highlighting the history of their great-grandfather's farmstead and the various businesses that emerged from it. They contrast their father's detail-oriented approach with their grandfather's creative, quick-start mentality, emphasizing the importance of balancing motivation and intentiona...

Ep. 21: Why We Love Building Homes 11.07.2024

In this episode Katie and Ben discuss the excitement of land acquisition, the satisfaction of seeing a community thrive, and the challenges of adapting to market demands. They highlight the importance of leadership, customer satisfaction, and staying updated with industry trends. Both Katie and Ben express a love for the dynamic nature of home building, from the initial land prospect to the final...

Ep. 20: Adapt For Success 03.07.2024

Katie and Ben discuss the critical role of adaptability in the home-building industry. They explore how adaptability enables businesses to effectively navigate market fluctuations, which are particularly impactful in the home-building industry known for its significant economic swings. They emphasize adaptability as a cornerstone for survival and success, allowing companies to pivot swiftly and ad...

Ep. 19: What It Means To Be Humble At Berks Homes 19.06.2024

Katie and Ben discuss their recent public speaking experience and reflect on the importance of humility in their company culture at Berks Homes. They emphasize humility as a core value, defining it as gratitude, setting aside ego, and prioritizing team success, which guides their hiring practices and daily interactions. By fostering a culture of humility, they aim to create a positive, solution-fo...

Ep. 18: Playing The Long Game 12.06.2024

Playing the long game! Katie and Ben discuss the importance of playing the long game in home building by focusing on strategic planning, securing land positions, and adapting to market conditions. They emphasize the need for a balanced approach that allows for prudent risk-taking and maintaining stability during market fluctuations. The discussion highlights the significance of controlling what yo...

Ep. 17: Keeping Business Simple 05.06.2024

In this episode, Katie & Ben discuss simplifying business processes to reduce mental fatigue and enhance efficiency. They emphasize the importance of clear communication, practical problem-solving, and regular audits of tools and systems to streamline operations. By focusing on these principles, businesses can maintain simplicity and improve overall performance. Keeping business simple involve...

Ep. 16: Let Your Principles Be Your Guide 29.05.2024

After a brief spring break, Katie and Ben are back to share insights on the importance of adhering to principles and core values to make business decisions. They recall their father's decision to close model homes on Sundays as an example. This choice, based on the value of giving employees a day of rest, highlights the importance of aligning business practices with core values rather than sol...

Ep. 15: Embracing Mindfulness And The Power Of A Positive Mindset 01.05.2024

In this episode, Katie and Ben discuss the importance of mindset. Katie describes her staycation routine as a time to reset and enjoy uninterrupted time at home. They emphasize the significance of having the right mindset in various situations, whether it's approaching meetings with enthusiasm or being open to different perspectives. They share personal experiences and reflections on how minds...

Ep. 14: Rocks - How To Set And Achieve Short Term Goals 24.04.2024

In this episode, Katie and Ben discuss the importance of setting "rocks" or goals for the company's next 90 days. Emphasizing the SMART criteria for effective goal-setting: Specific, Measurable, Attainable, Relevant, and Timely. This ensures that goals are clear, achievable, and contribute to the company's overall objectives. They discuss the challenges of balancing ambitious goa...

Ep. 13: Things You Didn't Learn In Business School #1 18.04.2024

In this week's episode, Katie and Ben delve into aspects often overlooked in traditional business education, drawing from their own experiences and reflections on college coursework. They stress the importance of soft skills, like clear communication, in navigating the corporate environment effectively. Sharing personal anecdotes, they highlight the significance of setting expectations and bou...

Ep. 12: What It Means To Be Helpful At Berks Homes 10.04.2024

This week Katie and Ben discuss their core value of helpfulness. They discuss the importance of being proactive in providing service, pitching in, and leaving things better than they found them. They explore the significance of identifying needs, stepping in, and fostering a culture where everyone looks out for each other. The conversation emphasizes the need for balance in being helpful, avoiding...

Ep. 11: EOS - Meeting Cadence And Our State Of The Company 03.04.2024

This week Katie and Ben discuss the significance of EOS meetings in their annual company gathering. They emphasize the importance of accountability and execution, reflecting on past achievements and setting goals for the future. They also touch upon the weekly meeting cadence and how it drives departmental alignment and goal setting. Additionally, they share insights into the upcoming annual meeti...

Ep. 10: Brand Consistency vs Innovation - Striking The Right Balance 27.03.2024

Katie and Ben dive deep into the importance of branding in their homebuilding business. They discuss how branding is more than just marketing, it's about embodying the company's culture and values. Emphasizing the significance of consistent brand representation and how it reflects the organization's principles. Using examples from their own company, like their logo and exterior design...

Ep. 9: Major League Player In Minor League Markets 19.03.2024

Katie and Ben delve into their vision and the essence of their company. They emphasize the importance of staying true to their identity, even as they expand into new markets. They discuss their commitment to cultivating trust and relationships, avoiding the tactics of major competitors. While they acknowledge the challenges of growth, they also find excitement in the unknown and the opportunity to...

Ep. 8: Regionalization For Growth 14.03.2024

Katie & Ben explore the topic of regionalization for growth. Reflecting on their recent attendance at the builder show, Katie and Ben discuss how networking and learning from industry peers have fueled their creativity and strategic development. The transition to a regionalized structure has been pivotal for Berks Homes' growth trajectory. While initially posing challenges, the shift to de...

Ep. 7: Careers In Homebuilding 01.03.2024

In this episode, Katie and Ben discuss career paths in home building. They emphasize the various paths individuals can take within the industry, highlighting examples from their own company. They discuss the importance of starting in departments like experience, sales, or technology, which offer valuable skills and opportunities for growth. They stress the significance of cultural fit and the abil...

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