THE BEAUTY BUSINESS PODCAST

Promo Codes are a fantastic way to get clients and increase revenue. But, they’re also an incredible way to lose a LOT of money in your business too. If you’ve listened to pretty much any of my podcast episodes before, you’ll already know my stance on discounts. And while Promo Codes typically involve some sort […]

Most beauty business owners start out believing they can reach their goals as long they are great at what they do But then reality kicks in and it turns out there’s a lot more to this running a business thing than just having great skills.  So you run around trying out ALL the ideas because […]

You’ve heard the advice before that in order to get more clients, you need to speak specifically to your ideal client. There’s a reason this advice is everywhere, it works! But no one actually give you the step by step info on HOW to identify your ideal client and once you’ve identified them, what will […]

Thinking of making a change to your prices?  Not sure if now is the right time? What if you lose clients??? Don’t panic. Let me answer your most asked questions about prices. Especially around what to charge and how to raise your prices the right way. And if you’d like me to help you work […]

There’s no denying that social media is an essential part of your business’ marketing approach. We all know it’s THE most powerful potential way to promote our business, connect with clients and attract new ones. But why, oh why, oh WHY does it have to be so hard and take up so much time? We […]

Gaps in your appointment books used to be one of the biggest frustrations for beauty businesses. But with the influx of quality booking software to help minimise gaps and revenue protection methods to avoid late cancellations and no shows causing more gaps, we thought we had this problem licked. However, with the constant flux of […]

All the beauty businesses in your area are trying to attract clients in the same way.  But the real reason your existing clients come back and choose you over those others is that you’re YOU! Sure your treatments and services are amazing, your products get amazing results and your customer service is 5 star. But […]

Did you lose something during lockdown? Your Mojo.  You’re not the only one and that’s okay.  I’ve been hearing from business owners struggling with overwhelm, misplaced mojo, underwhelm and even some that feel they’ve lost the love for what they do. For the last year and a bit we’ve all been in a situation that […]

Let’s talk about the power of repetition and how it will make you richer. Let me say that again . . . today I’d like to share how repetition will make you richer.  No, I’m not talking about sitting in a circle chanting while manifesting money falling from the sky. I’m talking about the power […]

Have you fallen into the “social media trap” that most business owners have these days? You understand the need to use social media to promote your business, but in the overwhelming array of platforms and then options within them, you’ve likely missed the point of using social in the first place. Have you ever posted […]

What if you could be 95% guaranteed of hitting ALL your goals?  Well, you can. The magic sauce: Accountability. The problem is, when you are an employee that accountability is built in. Fail to do what you’ve committed to get done, you’ll have your boss to answer to.  But you started your own business because […]

Feel like you’ve lost your mojo?  Do you find yourself doubting yourself and your skills and maybe feeling like a bit of an imposter in your own business? If you answered ‘yes’ to those questions, you might be coming down with a bout of “Imposter Syndrome.” In this episode, we will dig a little deeper […]

“We are no longer a photo-sharing app.” – Adam Mosseri. This short statement caused a huge wave of discussion about Instagram but don’t believe the hype. If you’re already active on IG, you must have noticed the changes on the app these past few years, like Stories, IG Live, IGTV, and now Reels and Guides. […]

BREAKING NEWS : Email is DEAD! With all the different social media platforms at your finger tips to connect with your clients, you’ve probably heard this too. But believe this at your peril, because email is very much ALIVE.  I’ll happily share with you the shocking stats that prove why email is still beneficial to […]

I am sure you’ve heard it a thousand times. “Money can’t buy you happiness.”  For sure, you’ve rolled your eyes thinking “Yeah, only people WITH money say that!” But money can’t really buy you that long-term happiness or fulfillment as a business owner. The quote is actually TRUE, and we’ll be proving it on today’s […]

Whether you pronounce it as “neesh” or “nitch” the meaning is exactly the same. But understanding the real definition is only half the battle, because we need to know HOW to identify your niche and how it will help you attract more clients more easily and to become successful more quickly. I’ll cover all the […]

Before we start, let me ask you this question… Is your beauty business really a business or more of a hobby or possibly even a charity? I speak to business owners all the time who are not earning enough because they’re pricing your treatments all wrong. Why are you devaluing your hard work? Let’s get […]

In a world where information can be accessed with just a tap on your phone and you can learn anything from a bit of time on YouTube, what are people paying for these days? The answer is convenience. The great news is that this is extremely liberating, because it means you can share your amazing […]

A bit different episode this week as we focus on the importance of continuing education and gender inclusivity within the beauty business industry. 99% of beauty business owners learned their craft before the idea of starting their own business even occurred to them. Suddenly the responsibilities ramp up and the learning curve is immense. Before […]

Do you LOVE selling to your clients? It’s difficult. You feel awkward. After-all, they’ll let you know if they want to buy something. But then, it would really help your business if you actually made a bit more profit? Having the right mindset around selling changes everything and will help you conquer any fear and […]

Technology plays a huge part in our lives, but especially in the beauty industry where we should utilize booking apps, websites, and of course, social media.  Over the last 12 months, we’ve all experienced limited human interaction that could have crippled the beauty industry. However, some tech-savvy beauty business owners didn’t let the pandemic stop […]

Got a website? Does your website help you bring in more customers?  Do your clients, and your potential, actually know you have a website? If you answered YES on all three, then congratulations, GO YOU! But if you answered NO on the latter two then you are missing out big time. Don’t fret because today […]

What comes into your mind whenever you hear the word “Pinterest?” “Oh yeah, that’s where I go when I want ideas to redecorate the living room, pick where to travel to, or easy-to-bake dinner recipes.” But what if I told you that you can use Pinterest to bring in more clients. Even, have a bigger […]

How much easier would business be if you knew what your clients really wanted and when they’d spend more? What if I told you that they’re telling you EXACTLY what they want, all the time!  Problem is your clients are doing it in very subtle ways and if you’re not looking out for these, then […]

Does the word “Deadline” fire you up or freak you out? In this week’s episode I share my terrible secret when it comes to getting stuff done that I’ve never shared publicly before.  But we’re friends right  . . . you won’t judge? I want to show you how you can use deadlines and a […]