The Beauty Biz™ Show

Welcome back to The Beauty Biz Show! This episode is dedicated to the estheticians who want to succeed against all odds. Tune in to hear Lori break down how estheticians can not only survive but thrive in a shaky economy. (Hint: It's all about focus over fear.) "Resilience right now isn't just a mindset, it's a pattern that you have to adopt as a beauty entrepreneur." - Lori Crete Learn more about...

It's the 10 year anniversary of The Beauty Biz Show! In this special episode, Lori celebrates a decade of passion and perseverance in the world of podcasting. Tune in to hear Lori reflect on her favorite behind-the-scenes moments and what makes The Beauty Biz Show so meaningful. "Helping other estheticians build a beautiful life truly is my North Star guiding light mission." - Lori Crete Learn mor...

Welcome back to The Beauty Biz Show. In this episode, double board-certified dermatologist and experienced inventor Dr. Steven Hacker joins Lori to discuss his entrepreneurial journey, the role of estheticians in dermatology, and all things dermaplaning. Tune in to learn more about Dr. Hacker's latest invention, the Lumohs Dermaplane, and how it can transform your esthetics practice. " I would say...

Welcome back to the Beauty Biz Show! In this episode, Lori dives into the three reasons why she doesn't share her skincare lines on social media. Tune in to hear Lori's values-driven strategy and process for choosing a skincare line and learn how you can implement these practices in your own beauty biz. "It's a lot like dating. You have to kiss a few, or maybe a lot of frogs, before you decide to...

Welcome back to the Beauty Biz Show! In this episode, six-figure esthetician Lauren Nettuno joins Lori to discuss Lauren's esthetician journey and their latest collaboration, Emerging Esthetician. Tune in to hear how mentorship has impacted Lauren's success and learn more about the new Emerging Esthetician community and membership. " Being an emerging esthetician means that you're in the early sta...

Welcome back to The Beauty Biz Show! In this episode, multi-licensed spa professional and owner of Chakra Esthetics Day Spa Angela Rafferty joins Lori to discuss her journey into the beauty biz world. Tune in to hear how Angela is helping licensed estheticians incorporate energy work into their practice with The Chakra Esthetics Training Method. " We're all loving energy and loving beings." - Ange...

Welcome back to the Beauty Biz Show! In the first episode of 2025, Lori reflects on her top five takeaways from 2024. Tune in to hear the lessons she's bringing into the new year and learn more about an exciting new offer for new estheticians! "The lesson here is that sometimes we need to pause, reflect, and assess by staying strong and realizing we are in a cyclical business and industry." - Lori...

What do your beauty biz and a bad eyebrow wax have in common? In this episode, Lori has a silly (but serious) analogy to leave you with before we take a short break for the holiday season. Tune in to hear Lori's tips for responding constructively to challenges in your beauty biz, from filling in the gaps to forgiving what needs forgiving and healing when you've been burned. "Whether it's your brow...

Welcome back to The Beauty Biz Show. In this episode, RN and Licensed Esthetician Erin Roberts joins Lori to discuss finding your niche, turning passion into profit, and all things microcurrent. Tune in to hear Erin's top beauty biz tips and learn more about her new microcurrent course. "I think you have to give yourself the creative space to create something that's unique and authentic." - Erin R...

Trigger Warning: This episode discusses topics related to mental illness, sexual assault, and suicidal thoughts. Listener discretion is advised. If you or someone you know is struggling, please seek professional help or contact a mental health crisis line. Holly Eve, founder of Madame Lemy, a luxury sustainable deodorant and personal care brand, joins Lori to discuss all things manifestation, ment...

Welcome back to The Beauty Biz Show. In this episode, I share my five key steps for how you can successfully launch a new product or service into your beauty biz world. From mapping out your trade show strategy to integrating your new offer seamlessly, tune in to learn how you can turn your purchase into profits. "When you make these decisions from internal experience, it's way more powerful for y...

Welcome back to The Beauty Biz Show. Today, skilled licensed aesthetician and spa marketing expert Lauren Snow is here to discuss The 60-Day Beauty Biz Success Challenge. Tune in to learn more about what The 60-Day Challenge is and how it can take your beauty biz to the next level! "If you don't challenge yourself, you'll never realize what you can become, because growth always happens when you st...

Welcome back to The Beauty Biz Show. In this episode, I address an issue I've been experiencing that I'm calling "Strong Woman Burnout." What is "Strong Woman Burnout?" What are the signs? And how do we recover from it to welcome effortless abundance back into our lives? "When you feel like it's too much, it is too much no matter how strong you think you are." - Lori Crete Learn more about The Bea...

Today I tackle an issue that all of us have faced. What should we do when life interrupts the flow of our business? How do we stay focused, productive, and connected to our work as an esthetician with all that life and business throw at us? "My beauty biz world is abundantly fulfilling, but it also comes with a very long to-do list." - Lori Crete.  Learn more about The Beauty Biz Show at http://ww...

Today's guest Kerri Kasem and I have a lot in common. We both appreciate simplicity and functionality and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to start a skincare line and what she didn't know that she didn't know about the business....

Serena Advani, founder of Seadrop Skincare, talks about legitimizing the beauty industry and behind-the-scenes strategic thinking. "Instead of giving people a product that is more sustainable and that's it, it's worth giving them just a better product that happens to also be sustainable." - Serena Advani. Learn more about The Beauty Biz Show at http://www.loricrete.com/204

In all my years of hearing about him, I have never heard anyone say a bad word about today's guest Douglas Preston, who was kind of getting ready to retire when his extraction tool blew up. Today he explains why he was never happy as a day spa owner and why the most important thing about being in esthetics is money. "There is not enough for everybody unless not enough is good enough." - Douglas Pr...

Listen to this episode to learn which little piece of Jay's business Lori brings into her spa suite every day and how he helps Lori manage working in a small dark room throughout the day. "Customer service...is such an opportunity for a business to really shine." - Jay Nixon. Learn more about The Beauty Biz Show at http://www.loricrete.com/202

Listen in to learn how to communicate your cancellation policy to your clients and how much you should charge for canceled appointments.  "I boldly follow the exact system that I am sharing with you today and my clients respect my business because I clearly communicate with them." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/201  

The Beauty Biz Show is celebrating its 200th episode with the return of my second-ever guest on the show, Renée Rouleau. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next. "Every product I created was because of something I knew about skin; what I saw with my very own eyes, what I touched with...

Today's guest Wende Zomnir is the co-founder and founding partner of the iconic Urban Decay makeup brand. Listen to this episode to learn how to conceptualize your first product, how to deal with waste in the makeup industry, and why you shouldn't be afraid to negotiate everything. "We wanted to combine a super high quality of prestige and the more fun kooky aspects of the self-expression piece."...

Today I talk about five false esthetician setbacks common in our industry, and I share ways to reframe these "setbacks." I have been through all of these setbacks, and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and power up your beauty business. "Continuously learning from your challenges will empower you to overcome these...

In this episode, Lori explains what esthetician energy is and how you can harness it to attract abundance -- as well as amazing new clients -- without the overwhelm.  "What you put out is what you create and what you receive in your space." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/197  

Listen in to learn how Sabrina Scott uses Google reviews and community networking to get her business booked perfectly and what it has been like to hire a lobbyist to help her get the laws updated in her state. "We need to get the ball rolling with a bill that will update laws and help us have the language where it needs to be updated. The skincare has changed so much in the last decade." - Sabrin...

In this episode, I circle back and assess how I have moved forward this past year. I share my experience working at my first trade show and what I learned from the first time I was left speechless by a client. "Hard conversations stick and I decided to have a lot of them in 2023." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/195