The Battle Plan Marketing Podcast

Today we have a special guest on the podcast, Ryan Englin, Founder of Core Matters, who specializes in teaching home service companies how to consistently attract, hire, and keep top talent. There’s even a FREE book on the subject available to all listeners! Listen to the end on how you get your free copy! Is finding and keeping top talent holding your service company back? Are you exhausted from...

Today we have a special guest on the podcast, Donald Hoskins of Maximum Plumbing with locations in Ohio and Kentucky. In just a few short years, Don has used integrity, culture, and community to launch and grow his plumbing business. Now opening a second location in the Cincinnati area and moving his first location into a larger building, Don has grown his company fast. Listen to how another opera...

Today we have a special guest on the podcast, Don Hilderbrand, from PlumbSmart out of Asheville NC. Don is a super skilled and successful operator and openly shares his journey of starting his residential service company in 2008 at the height of a national recession. We talked about the importance of advisors, associations, numbers, and good old-fashioned action to make things happen fast. Don sha...

Today we have a special guest on the podcast, Ryan Matthews, from MyGuy Plumbing & Drain out of Tom’s River NJ. Started in 2018 Ryan has taken the company an impressively long way in just a half-dozen years or so. With over 1200 Google reviews and a 4.9-star rating, I’d say they’ve got a few things dialed in nicely. Ryan shares his biggest successes and challenges during the interview. We talk...

Today we have a special guest on the podcast, Dan Goodman, from Building36.com to talk about how to power up your annual maintenance plans or give you the tools to create one your customers will want. Annual maintenance plans are an excellent tool to help you stay connected to customers for repeat business, referrals, reviews, and more. But until now they didn’t have the greatest renewal rates. Ad...

Today we have a special guest on the podcast, Pat Taggert, Founder of Sky Blue Creative. Every small business owner in any sector should listen to this episode! Using video for local business is more important than ever. In this episode Pat shares two decades of knowledge and how video greatly increases the effectiveness of your website, your ads, landing pages, service pages, and separates your c...

Today, we have a special guest on the podcast, Mickie Kennedy, Founder of the Public Relations firm, eReleases.com. For over 25 years, Mickie and his team have been helping small businesses gain effective media exposure. A true master of his craft, Mickie shares incredible insights on how to build your brand locally, gain valuable media exposure, and become the trusted source for local journalists...

Today we have a special guest on the podcast, Joe Gunderson, Founder of 608 Plumbing in Viroqua Wisconsin. As a volunteer Fireman and local Plumbing & HVAC business owner in a rural area, Joe discusses the importance of community involvement and relationships in growing a business. As a Master Plumber for the local Union Joe eventually ventured out and started his company in 2019. He purchased...

Today we have a special guest on the podcast, Ray Snesrud, Founder and President of Water Heaters Now in the Twin Cities of Minnesota. After sub-contracting with builders for over 13 years Ray first tested and then changed his business model to the service sector with just two products, water heaters, and water softeners. He created super-efficient systems and changed the way he worked with his em...

Today we have a special guest on the podcast, Paul Sanneman - Founder & President of Contractor Staffing Source. Paul and his talented team of 25 dedicated staff help over 200 contracting companies recruit A+ talent. Paul has over 40 years as a business coach and decided to help with their number one problem; hiring and retaining great talent. As an author, business owner, and podcast host, he...

Today we have a special guest on the podcast, Carl Larkin , Founder of Trade Masters Online, Master Plumber, inventor of the Rattlesnake Pipe Tracer, and host & trainer of EPA 608 Certification training for HVAC. If you’re a plumber or work for a plumbing company, you don’t want to miss this episode. Carl’s Rattlesnake device turns leak detection and pipe re-routes into a fast, one-person job....

Today we have a special guest on the podcast, Susanne Mariga, CPA, CGMA, and Founder of The Mariga Group out of Houston, Texas. Susanne specializes in high net-worth tax strategies for 7 and 8-figure entrepreneurs using the very popular “Profit First” system developed by Mike Michalowicz. Susanne was a delight to speak with and shared lots of helpful info on how to transform from a company whose p...

Today we have a special guest on the podcast, Ben Davis, Founder & President of Express Plumbing Heating & Air in Boise Idaho. After a severe health problem that nearly cost him his life, Ben retooled his company to make sure it could run without him and still take care of his family and his employees. Ben shared many words of wisdom with other operators. We discussed everything from train...

Today we have a special guest on the podcast, Matt DiBara, the 4th generation owner of DiBara Masonry and Founder of The Contractor Connection. Like most of you, Matt found the hiring and training of the team members to be one of the most difficult parts of running a home service business. Struggling to hire and train great technicians and other team members directly equates to a business struggli...

Today we have a special guest on the podcast, Stephen Rhyne , CEO of Conveyour.com.  Our previous episode featured the tool, WhoHire , which uses AI and behavioral data for the hiring process.  And it’s an awesome tool. This week’s episode brings an interview with a company that picks it up from there with automations for onboarding, training, and retaining those new hires. Conveyour.com’s Stephen...

Today we have a special guest on the podcast, Jonathan Porter-Whistman, Co-Owner of Who Hire and international bestselling author of The Sales Boss. If you’re seeking proven solutions that make the hiring process both simpler and more effective in finding great people who fit your company culture, this episode is for you. Jonathan took the solutions of his other company, Perception Predict, which...

Today we have a special guest on the podcast, Brad Waldrop, General Manager and Co-Owner of Ward Plumbing, Heating, and Air in Western North Carolina. Ward PH&A has been in business since 1977 and Brad and his co-owners bought the company several years back and installed software, systems, training, marketing, and more that exponentially grew the business. This is a great conversation about ta...

Today we have a special guest on the podcast, Al Fagundes, founder and owner of A. Fagundes Plumbing & Heating is located in NE Massachusetts. Al’s been in business for over 17 years and started as the sole technician and a single truck to now having a team of over 30 people and 17 technicians. We touched on how he grew the business from just himself to now hiring a General Manager to take ove...

Today we have two special guests on the podcast who help home service companies increase their booking rates with professional answering services and virtual assistants. Nikki and John DeCausmaker are the owners of Your Call Boss. John is a super-polished operator who is dedicated to helping his team succeed. We had a great discussion on the importance of answering your phone, capturing more leads...

Today we have a special guest on the podcast who is crushing it in the Denver CO area. Levi Torres, Founder & Owner of High 5 Plumbing, with 3 locations in Denver, Littleton, and Golden Colorado areas. Levi is a super-polished operator who is dedicated to helping his team succeed. He has created one of the most dialed-in operations I’ve discussed to date. Levi shares his unique and smart appro...

Today we are super-honored to have a special guest on the podcast who is an absolute legend in the home service industry. Tommy Mello , Founder & Owner of A1 Garage Door Service, with 32 locations in 22 states and doing 9 figures in annual revenues with some 700+ employees. He’s also an Amazon best-selling author of the book “Home Service Millionaire” and now he’s got a new book out titled “El...

Today we’ve got a special guest on the podcast, Chris Lalomia, founder and owner of The Trusted Toolbox out of the Atlanta Georgia metro area. Chris left a high-paying corporate career in the middle of a deep recession in 2008 and started a bathroom and kitchen remodeling company in the Atlanta metro area and has been crushing it ever since. With nearly 800 reviews on Google & Facebook and a 4...

Today we’ve got a special guest on the podcast, Chris Henningsen, founder and owner of Gator Garage Door with two locations in the Austin TX area. With over 1200 five-star reviews on Google and Yelp it will be no surprise to see Chris has got his business dialed in nicely. Chris freely shares what’s been working to grow his company and what hasn’t. We discuss finding great referral sources, tech t...

Today we’ve got a special guest on the podcast, Ryan Lucia, the founder and owner of Aaron Garage Door out of Atlanta GA. Ryan’s built an impressive three-location high-end garage door installation and repair company since 2018. They specialize in beautiful glass garage doors for the upscale, executive home market. They also do extensive work in the commercial space. His path from the world of sof...

Today we’ve got a special guest on the podcast, Chris Crew, the President of The Blue Collar Success Group. Chris discussed how their training company helps contractors build great businesses, get out of the field, work ON instead of IN their business, and more. I need more of that myself! The Blue Collar Success Group specializes in helping home service contractors learn how to build their compan...