Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
Author
Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
Category
Podcast website
Latest episode
Jan 8, 2025
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Episodes
Episode 726 – Overcoming The Red Tape Of Filling Jobs With Foreign Workers with Jacki Lentini 11.11.2021 18:00
The Law Offices of Jacqueline Lentini, LLC is certified by the State of Illinois Central Management Services as a Women Business Enterprise (WBE), a part of the diversity compliance opportunities within the State. For more information, please see Diversity Compliance: https://www2.illinois.gov/cms/business/sell2/bep/Pages/default.aspx . Jacqueline Lentini focuses her practice on immigration law an...
Episode 725 – Marketing B2b For Better Sales – 3 Things It Is & 3 Things It Is NOT? 08.11.2021 10:00
It was not too long ago that we had to get in our cars and go to store-to-store to find what we needed and the best deal. Amazon now does that for you and delivers it in a day or two. Since we are consumers at heart, we all tend to have a consumer bias when it comes to marketing, but B2b sales and marketing are different altogether. It takes an understanding and perspective that matches what our c...
Episode 724 – Framing Your Negative Messages In A Positive Way with Jeff Ward 04.11.2021 18:58
Jeff Ward has covered Illinois politics as a journalist for 11 years. He knows how to frame a message and he knows how to win a campaign. As a prize-winning former eight-year Sun-Times suburban opinion columnist and the former six-year co-host of the well-regarded Ward & Jones Radio Show, Jeff has seen it all! He’s parlayed that experience into a successful campaign managing practice, writing...
Episode 723 – Why Is Artificial Intelligence So Bad At Sales And Marketing? 01.11.2021 10:00
When I walk my dog, I am using a bunch of AI (Artificial Intelligence) from my fitness tracker to taking pictures, to posting to social, and even voice recognition. We hardly even think about AI in just about everything; our phones, vehicles, TVs, appliances, and so much more these days. It certainly makes life easier and gets things done faster, but it’s not great for other things we do lik...
Episode 722 – Creating One Million Jobs Through Collaboration with Dennis Yu 28.10.2021 20:38
Dennis Yu’s mission is to create a million jobs. CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. We offer courses, implementation, and consulting. My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for en...
Episode 721 – The Bento Box And How To Bite Size Your Marketing Messages 26.10.2021 10:00
When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom… it was the status symbol of the time (when you were 8 years old). I was listening to a podcast and learned about Bento Boxes. They are a Japanese way of packing healthy meals where each food has its own compartment and each part of the...
Episode 720 – The Psychology of Intentional Social Media with Brian Kinghorn 20.10.2021 16:33
Brian E. Kinghorn, Ph. D. is an Associate Professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include...
Episode 719 – Why Social Media is NOT Effective As Advertising? (Well Sort Of) 19.10.2021 10:00
Advertising is about awareness and getting the right people to take action when a topic resonates with them. Social Media is about having a platform that encourages engagement. Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind to get people to have conversations with people in...
Episode 718 – Working, Selling, and Leading By Finding Your Authenticity & Flow with Victoria Montgomery Brown 13.10.2021 18:34
Victoria Montgomery Brown is the co-founder and founding CEO of Big Think the knowledge company that gets people smarter, faster through the wisdom of the world’s leading thinkers and do-ers. Victoria launched Big Think in 2007 and was CEO until its acquisition in late 2020. Victoria is the author of Digital Goddess, the unfiltered lessons of a female entrepreneur, ” published by Harpe...
Episode 717 – Want Clients To Really Take A Look? Put It In An Ebook 12.10.2021 10:00
Did you know that elephants don’t really like peanuts? In the 1990s, elephants were used in circuses and zoos that allowed people to feed them. The circuses and zoos would sell peanut bags for people to feed elephants. But, peanut-loving elephants are a myth. Elephants don’t eat peanuts in the wild. They are not even part of a typical diet for captive elephants. But what’s easier...
Episode 716 – Fostering Innovation In Your Business with Dan Toma 07.10.2021 25:39
After co-authoring the award-winning book The Corporate Startup, Dan founded the consultancy company Outcome. At Outcome, Dan is helping large companies transform to be able to grow for the future while running their today’s core businesses. In this capacity, he worked with blue-chip companies around the world, most notably John Deere, Bayer, DNB, Indonesian Telekom, and DNV. In 2020 he was...
Episode 715 – Critical R.A.C.E. Theory and How To Win With YOUR Business? 04.10.2021 10:00
When Facebook (and other social media platforms0 go down, your business can suffer if you rely on it to help spread your messages. Facebook (and other social media platforms) have come under scrutiny about how their algorithms can slant what people see to create more income through ads for them, without concern about how it affects people and society as a whole. That does not mean you should avoid...
Episode 714 – Good Comes First – Leadership Tips with Mark Babbitt & Chris Edmonds 29.09.2021 23:29
Mark S. Babbitt is President of WorqIQ, a community and change management consultancy that helps organizations understand leadership’s impact on culture and the company’s collective level of Workplace Intelligence (WQ). Mark is also CEO and Founder of YouTern. This career-focused community enables college students, recent graduates, and young professionals to find their first or next i...
Episode 713 – Content Marketing Trends – Is Your Business Chasing The Wrong Ball? 27.09.2021 10:00
When you see everyone doing the same thing, human nature is to follow the crowd. Just because everyone is doing it, does that mean it’s right for your business or your customers? Have you ever seen a kids’ soccer game? All the kids follow the ball around the field until something happens. But what’s the goal? In Business… the ultimate is profit. To achieve that you should w...
Episode 712 – Best Of – The 3 P’s of Increasing Your Sales with Phil Gerbyshak 23.09.2021 22:50
Phil Gerbyshak is a Sales trainer, a social media pioneer and a techno whiz kid who got his start delivering email by hand in the Navy. He’s the host of the show Conversations with Phil and is the co-host of the longest running social media marketing talk show #SocialChatter with Christian Karasiewicz. When he’s not doing live video you can find Phil training salespeople how to sell more by creati...
Episode 711 – How Can A Great Marketing System Overcome Disruption In Business? 20.09.2021 10:00
When disruption strikes, businesses try to manage by finding new leads to sell to, but is that the best way to deal with it?. When disruption strikes, we tend to get bust, and if you are too busy to market, then you have a compounded problem. You have probably spent years trying to grow your client base and they are relying on you to be open, honest, and communicate the truth. Your business and th...
Episode 710 – A Business Ready To Sell… Is A GREAT Business with Mark SA Smith 15.09.2021 27:45
Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring...
Episode 709 – Want To Sell Your Business? Use Marketing To Increase Your Valuation 14.09.2021 10:00
In an upcoming expert interview, Marks S A Smith tells us that “A Ready To Sell Business is a GREAT Business”. What he means is, if you increase the sales by improving the processes, your business should be more profitable and better suited for suitors. If your marketing messaging is better, it will help you attract better employees and clients. It’s all bout having messaging tha...
Episode 708 – Dealing With Change And Becoming Undisruptable with Aidan McCullen 08.09.2021 21:56
He is the author of the bestselling book “Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life” which includes a Foreword by Visa founder Dee Hock. Aidan is the host and founder of the Innovation Show, broadcast globally and on national radio stations in Ireland and Finland. Aidan is a Change Consultant and Executive Coach. He works with organizatio...
Episode 707 – What Is The Secret B2b Marketing Formula? (Math is Hard – Success Is Not) 07.09.2021 10:00
There is a secret in the banking industry – Savings accounts with restrictions make people save more… 80% more. There are two things that work, setting a minimum total or a set amount of time before the saver can make a withdrawal. Those are known as CDs or commitment devices. There are many reasons why companies keep searching for that magic pill that will increase sales. What eludes...
Episode 706 – Best Of – Timbits Selling and Delivering Value with David Priemer 02.09.2021 25:26
Like most of us, David Priemer never thought he’d end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadershi...
Episode 705 – A Bolt Of Lightning – Inspiration vs Disruption? 31.08.2021 10:00
George Carlin once said, “Electricity is really just organized lightning”. We think of lighting as a brilliant idea, but it’s also a type of interface cable for computers? But when the kind from the sky hits your business… You may need both! Well, that happened last week and it was a direct hit on our house. Although there was no fire, there was plenty of damage to my busin...
Episode 704 – Trust Based Selling with Ari Galper 25.08.2021 19:56
His new book “Unlock The Sales Game” has become an instant best-seller among business owners and entrepreneurs across the globe. Ari Galper is the world’s number one authority on trust-based selling and has been featured in CEO Magazine, Forbes, INC Magazine, SkyNews, and the Australian Financial Review. As trust becomes the most important currency in the new economy, the act of...
Episode 703 – Life Just Happens… While You’re Running Your Business 23.08.2021 10:00
A lot has changed since 2001 when I started my business. Technology has been on a roll with the inventions of HDTV, camera phones, flash drives, and Bluetooth! Who could have imagined the invention of the iPod and iPhone, Kindle, and the Blackberry? Now add in Facebook, LinkedIn, Twitter, and YouTube. A lot of stuff ended up in my basement. It was a graveyard of old tech and the boxes they came wi...
Episode 702 – Beacons Of Leadership with Chris Voss 19.08.2021 19:56
Forbes Top 50 Rated Host of 9 podcasts at the Chris Voss Podcast Network with nearly 700 Episodes – The Chris Voss Show has reviewed over 3500 products over 10 years and has over 400,000+ followers across a MULTITUDE of Social Media accounts and business groups it runs with over 22 Million Views. Our Podcast guests are the newest Book Authors, CEO’s and thought leaders. Interviewed gue...
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