The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic, it’s easier to digest in smaller chunks of three. We all tend to store information in our brains less like a computer, and more like a sequence of things. There have been many famous threes in ou...

Brent Keltner, Ph. D. is the author of the April 2022 book The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success published by Page Two Books and distributed by Macmillan. He is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. Winalytics helps clients reach their top growth potential by s...

I hate the process of making sales soI hired a sales coach to help me overcome my fears. I was filled with the guilt of asking people for money. Also, I lacked the self-confidence to ask what my hourly time was really worth to my clients so I always underpriced and undersold what I was doing for my clients. No amount of marketing can make a sale if the sales process is broken. Similarly, sales nee...

British author, piano player, international racing driver, and business coach Jonny Cooper is the founder of www. JonnyHatesMarketing.com Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists, and consultants who are serious about building their thriving practice, changing the world, and enjoying a life of effortless abundance. His Client Attracti...

I don’t want to get all religious on you. As a matter of fact, I have often studied the science of religions, tribes, politics, and many facets of how and why we adopt belief systems that shape our lives. I was asked by my friend and podcast guest Ben Thomas if I wanted to be a musician in the band for the Easter service at church. Since this would probably be our last Easter in Chicago, it...

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. Fo...

Last week I had the pleasure and honor of being a paid speaker at a live conference. It was the first one I was able to do in the last 3 years. When you are presenting to an audience (as a paid speaker) you have two people that you have to serve. The conference organizer (customer number one), and each person in the audience (customer number two through to the total number of attendees.) When you...

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13 years in the agency world as a client services specialist before joining Hasbro Toys and Games on...

It’s been a long journey to get ready to sell a house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far for your network. You know what grocery stores have what. You know what restaurants have great food. You have friends that may be miles away but are always ready to meet halfway to...

Henry founded Kaskov Valuations, Inc. (KVi) with the mission of providing the right business valuation and financial consulting services to small and mid-sized businesses. Since 2008, he has gained extensive experience performing business valuations for succession and transition planning, mergers & acquisitions, estate and gift tax planning and reporting, ESOPs, marital and corporate dissoluti...

I don’t know if you have access to Apple TV+, but if you have not watched the movie “Coda”, I can highly recommend it. Coda is a movie about a deaf family in the fishing town of Glouster Massachusetts. The youngest is a girl who can hear and finds her passion is singing, while she is the voice who signs (American Sign Language) for her family when people are speaking. She is chan...

Andrea knows that great businesses are built on strong teams. That’s why she founded AHA! Recruiting Experts, a company dedicated to helping leaders attract and retain the best people for their companies so they can focus solely on what really matters–growing their business. Andrea is a businesswoman with over three decades of experience. She’s managed hundreds of employees and k...

They say, “Good things come in threes!” But who are ‘They’ and what’s good about them? Here are just a few… Primary Colors Branches of Government Stooges I could go on for days, but good things in business also come in threes… The Marketing Trifecta The C-Level Superteam Your Brain In order for your business to achieve, grow, and scale, you can’t achieve real success by adding, o...

Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving a Startup” (Har...

In business, people are often looking for that one guy or company with superpowers to solve their critical issues. They are looking for Superman (or Superwoman) when what they really need is the Justice League. The Justice League is brought together to solve big problems and combines the superpowers of multiple men and women to keep the world safe. It’s what I have found working with busines...

Brian E. Kinghorn, Ph. D. is an Associate Professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include...

I don’t know about you, but the past two years have been a challenge for everyone, and we are no different. It’s not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. Now, I know this is a business blog so I won’t bore you with all the details but bear with me. It’s already shown me that r...

Chris Martinez is an entrepreneur, speaker, author and the Founder of DUDE Agency, a company specializing in helping digital marketing agencies with their people, processes, and education so they can take on more projects and scale profitably. An entrepreneur from a young age, Chris has been running his digital agency since 2015. Discovering the advantages of hiring web design and development prof...

Past Bacon Podcast Guest Ryan Weiss , gave a presentation and workshop last week to a larger audience. The constant them and the biggest takeaway was that your processes have to align your purpose, people, and processes to achieve success. All three of them are intertwined in a way that has to work for you, your employees or contractors, and your clients or prospects. Marketing has always been a f...

Tiffany Prince, founder of Prince Performance LLC, is experienced in providing coaching, workshops and consulting around leadership, performance, change management and building high-performing teams for leaders at all levels of organizations that are facing challenges due to technology transformations, skill gaps within employees, globalization and building inclusive workplaces. Tiffany obtained a...

How do you people feel about your CRM? Is it a Bankers’ Box in the basement, or is it a loved and actively used tool? CRMs are often thought of as managing data, but in the middle of Customer & Management is RELATIONSHIP! You have humans in your sales team who are building and maintaining relationships with other humans (prospects, customers, and past customers). Relationships take time,...

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring...

It’s hard to believe that two years ago we went from a kind of normal to total chaos in our businesses. We were mostly all chugging along, filled with hope for a new year, and BOOM. One thing has become clear. The change was becoming a constant accelerating fact of life. Some of us (a small few) were prepared, some were adaptive, and some just crumbled under the pressure. During the flurry o...

Mark S. Babbitt is President of WorqIQ, a community and change management consultancy that helps organizations understand leadership’s impact on culture and the company’s collective level of Workplace Intelligence (WQ). Mark is also CEO and Founder of YouTern. This career-focused community enables college students, recent graduates, and young professionals to find their first or next i...

Of the many distractions, we have in our business lives, I am guessing that social media is not one that you would rate as useful. Believe me, I get it. With over 100 emails a day, phone calls, and app notifications, LinkedIn is the social media network for business, but add to that, the people who think it’s a shooting gallery for leads with automation, spammy connections, and just blatant...