Ryan Freng & Backflip

The Backflip Effect

Business EN ↓ 109 episodes

We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect , your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom. Ryan Freng, John Shoemaker, and the Backflip crew tackle all the ups, downs, and unexpected plot twists of running a production company, a creative marketing studio… or whatever they’re calling themselves these days. From getting started and failing spectacularly to finding success and navigating daily challenges, they’re sharin...

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Ryan Freng & Backflip

Episodes

009 – Thankfulness 09.07.2019 46:54

Ryan chats with Phil about the idea of thankfulness. This episode was recorded back in November. Ready to get deep?! The post 009 – Thankfulness first appeared on Backflip . For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com

008 – 6 Films and TV shows that changed the entertainment industry 04.07.2019 39:03

Ryan and John talk with Jeff about 6 films that changed the industry. Quick rundown: 6) Star Wars (1977) – visual effects, 5) The Sopranos (1999-2007) – deep narrative storytelling on tv, 4) Jaws (1975) – marketing in film, 3) Psycho (1960) – Hitchcock required theatre-goers to show up on time, 2) I Love Lucy […] The post 008 – 6 Films and TV shows that changed the entertainment industry first app...

007 – Content is King 29.06.2019 27:02

Ryan and John discuss what the heck Content being King actually means and how it’s different from traditional marketing. The post 007 – Content is King first appeared on Backflip . For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com

006 – Budgeting for video and marketing 20.06.2019 37:28

Ryan and John talk about how to budget for video and marketing. We reveal the secrets that no one wants to talk about… or we just talk about things no one really talks about! The post 006 – Budgeting for video and marketing first appeared on Backflip . For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com

005 – The partnership mentality 13.06.2019 27:33

Ryan talks this week with Scott and Madalina about why it’s important to choose a partner and not just find a vendor. We think it’s important to encourage people to choose a partner and not a price. What is a partner? Why is it better than just hiring a vendor? How many times will Madalina […] The post 005 – The partnership mentality first appeared on Backflip . For more information about us or to...

004 – Authenticity in Branding 06.06.2019 32:21

Ryan and John talk with Phil all about branding. What is Authenticity in Branding. Know who you are and lean into it. Don’t try to be like someone else, figure out the best parts of your brand and bring them forward. People will see through your brand if it’s unauthentic! The post 004 – Authenticity in Branding first appeared on Backflip . For more information about us or to see all the amazing pe...

003 – Writing and Editing: Two Sides of the Same Coin 30.05.2019 21:42

This week, Ryan and Madalina talk with Jeff, our lead editor about how writing and editing are two sides of the same coin. “My fedora agrees.” The post 003 – Writing and Editing: Two Sides of the Same Coin first appeared on Backflip . For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com

002 – Content Marketing with Ryan, John, and Madalina 23.05.2019 25:36

What is Content Marketing and why should you care? If you’ve ever thought of that… or even if you haven’t, check out this episode! We talk about the importance of creating awesome content and what it does for your marketing efforts. The post 002 – Content Marketing with Ryan, John, and Madalina first appeared on Backflip . For more information about us or to see all the amazing people we work with...

001 – Welcome to The Lets Backflip Show 26.04.2019 14:17

In our first episode, Ryan discusses what we’re going to do with the podcast. The post 001 – Welcome to The Lets Backflip Show first appeared on Backflip . For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com