Ryan Freng & Backflip

The Backflip Effect

Business EN ↓ 109 episodes

We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect , your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom. Ryan Freng, John Shoemaker, and the Backflip crew tackle all the ups, downs, and unexpected plot twists of running a production company, a creative marketing studio… or whatever they’re calling themselves these days. From getting started and failing spectacularly to finding success and navigating daily challenges, they’re sharin...

Author

Ryan Freng & Backflip

Episodes

060 – Restaurant Director of Operations with Eli Fhima 04.06.2022 1:19:57

In this Happy Hour podcast, we’re chatting with Eli Fhima about his role as Director of Operations at Fhima’s in Minneapolis. Watch the chat here: https://www.youtube.com/watch?v=5UDg_9TeGrs Timestamps (3:46) Who is Eli Fhima? (5:22) The setting. (15:26) Can the maître d’ hang? (22:45) How do John and Ryan process the heavy stories they tell? (34:43) How […] The post 060 – Restaurant Director of O...

059 – Social Media for the WI Historical Society with Sarah Noonan 02.06.2022 1:29:54

In this Happy Hour podcast, we’re chatting with Sarah Noonan about her role as Social Media Director for the Wisconsin Historical Society. Watch the chat here: https://www.youtube.com/watch?v=pTkg9mC7fMI Timestamps (5:23) Who is Sarah Noonan? (10:49) A finger in every pie. (12:32) Moving to social. (22:18) What does the Wisconsin Historical Society do? (28:20) Does the WHS […] The post 059 – Socia...

058 – Video Game Music with Megan McDuffee 26.05.2022 1:53:57

In this Happy Hour podcast, we’re chatting with Megan McDuffee about her work in music for video games. Watch the chat here: https://www.youtube.com/watch?v=CZydT7lIOpg Timestamps (2:31) Shootin’ the breeze. (20:31) How did Megan get into music? (22:31) River City Girls. (27:04) Writing music for video games. (31:01) Who are Megan’s musical influences? (32:37) Classical and electronic […] The post...

057 – Emmy Award-Winning Directing with Michael Graf 25.05.2022 1:40:07

In this Happy Hour podcast, we’re chatting with Michael Graf about his Emmy Award-Winning directing. Watch the chat here: https://www.youtube.com/watch?v=Cfm7F_WQVqQ Timestamps (15:43) Catching up with Michael. (20:36) What does Michael do with scripts once they are finished? (34:15) What is the challenging part of Michael’s job? (41:59) Out of the box thinking. (49:28) Script switching. […] The p...

056 – Marketing and Ministry with Shane Reinbold 19.05.2022 1:35:00

In this Happy Hour podcast, we’re chatting with Shane Reinbold about marketing and ministry. Watch the chat here: https://www.youtube.com/watch?v=LuMO2hkHeQE Timestamps (6:19) Who is Shane Reinbold? (11:28) How did Shane get into ministry? (15:41) Skillsets. (18:54) Shane’s faith story. (24:58) Marketing. (1:09:06) Making beautiful work. (1:13:07) Patek Philippe ad. (1:16:39) Two truths and a lie....

055 – Producing a Virtual Musical with Angela Hineline 17.05.2022 1:28:08

In this Happy Hour podcast, we’re chatting with Angela Hineline about producing the musical Singin’ in the Rain virtually. Watch the chat here: https://www.youtube.com/watch?v=59QSAJe_yD8 Timestamps (4:51) Who is Angela Hineline? (7:24) Quality not quantity. (10:48) Delayed because of Covid. (15:54) The film elements of Singin’ In The Rain. (22:28) Jeff the cinephile. (26:29) What was […] The post...

054 – Editing and Up-Cycling Art with Ryan Orr 14.05.2022 1:36:20

In this Happy Hour podcast, we’re chatting with Ryan Orr about editing and up-cycled art. Watch the chat here: https://www.youtube.com/watch?v=1ZOpkaXgOyE Timestamps (3:27) Who is Ryan Orr? (7:11) Upcycling. (11:22) What is it like creating commissioned art? (18:45) How long do Ryan’s projects take? (30:04) Ideation. (36:45) Is Ryan organized? (40:53) Editing. (50:28) Switching from Adobe […] The...

053 – Production and Filmmaking with Ryan Dembroski 12.05.2022 1:33:29

In this Happy Hour podcast, we’re chatting with Ryan Dembroski about his roles as producer, pilot, filmmaker, and YouTuber. Watch the chat here: https://www.youtube.com/watch?v=pdfA5hY263s Timestamps (3:07) Who is Ryan Dembroski (7:31) Staying local vs moving to LA. (14:19) Ryan and the pandemic. (23:51) UWM. (27:52) Working with what you have. (36:55) Best Milwaukee frozen custard? […] The post 0...

052 – Account Management and Producing with Julia Smith 07.05.2022 1:20:54

In this Happy Hour podcast, we’re chatting account management and producing with Julia Smith. Watch the chat here: https://www.youtube.com/watch?v=dm13smXKvdM Timestamps (6:15) Who is Julia Smith? (15:12) Directing. (18:17) Backflip layoff (23:08) Be Grounded: Mental Health & Yoga Therapy (1:00:29) Podcasting (1:04:47) Two truths and a lie. The post 052 – Account Management and Producing with...

051 – Music and Composing with Joshua Stromer 04.05.2022 1:41:13

In this Happy Hour podcast, we’re chatting music and composing with Joshua Stromer. Watch the chat here: https://www.youtube.com/watch?v=mbzvVs8wSa8 Timestamps (2:36) Who is Joshua Stromer? (3:27) How do you teach music during a pandemic? (11:12) Josh’s kids. (16:22) How did John and Ryan meet Josh? (18:44) The first project. (21:52) EV Land – Electricity (47:29) Who […] The post 051 – Music and C...

050 – Communications for the Diocese of Madison with Brent King 30.04.2022 1:42:01

In this Happy Hour podcast, we’re chatting with Brent King, Communications Director for the Diocese of Madison. Watch the chat here: https://www.youtube.com/watch?v=ec2axxmkT18 Timestamps (5:00) Brent’s origin story. (24:24) Creating high quality content. (28:41) Priests for Our Future Campaign. (41:42) What are the challenges of being a communications director for a diocese? (45:11) What was Bren...

049 – Backflip to the Future Behind the Scenes 28.04.2022 1:50:24

In this Happy Hour podcast, we’re chatting about our Christmas video, Backflip to the Future with our editors, Jeff and Andrew Watch the chat here: https://www.youtube.com/watch?v=6ShNzHg0Sxc Timestamps (9:39) How does Backflip come up with it’s Christmas videos? (15:45) Fleshing out the script. (19:27) How was Andrew’s experience working on this Christmas video? (23:18) Video breakdown. […] The p...

048 – Writing and Directing with Michael Graf 23.04.2022 1:34:42

In this Happy Hour podcast, we’re chatting with Michael Graf about his Emmy award-winning writing and directing. Watch the chat here: https://www.youtube.com/watch?v=J2fC7MBmFOg Timestamps (3:11) Who is Michael Graf? (15:59) The Last Indian War. (20:36) What does optioning a script mean? (22:10) What is the ideal optioning scenario? (27:02) How has the transition to online/remote work […] The post...

047 – Building Your Best Business with Sarah Kochan 21.04.2022 1:01:31

In this Happy Hour podcast, we’re chatting with Sarah Kochan about entrepreneurship. Watch the chat here: https://www.youtube.com/watch?v=tSAizVLYPz8 Timestamps (3:32) Who is Sarah Kochan? (4:51) Sarah’s origin story. (10:31) How has the switch to online learning worked for Sarah? (12:43) Sarah’s second business. (15:09) Does Sarah help people with more basic business coaching? (16:47) How do […]...

046 – From Gala to Livestream with Carolyn 15.04.2022 1:44:36

In this Happy Hour podcast, we’re chatting with Carolyn Averill about turning an in-person gala to a livestreamed event. Watch the chat here: https://www.youtube.com/watch?v=ySLEyOshls0 Timestamps (4:30) Who is Carolyn? (7:45) The first ever virtual St. Ambrose Gala. (9:15) The inspiration for the event. (13:01) What are the pros and cons of a virtual event. (25:18) […] The post 046 – From Gala to...

045 – Hunting, Shopping, and Thankfulness 13.04.2022 1:12:11

In this Happy Hour podcast, Ryan and John chat about hunting, shopping and thankfulness. Watch the chat here: https://www.youtube.com/watch?v=v9aWasVP3-M Timestamps (3:42) Opening weekend hunt! (50:34) Thankfulness. (59:22) What are John and Ryan thankful for? The post 045 – Hunting, Shopping, and Thankfulness first appeared on Backflip . For more information about us or to see all the amazing peo...

044 – Advertising with Ashley Taylor 08.04.2022 1:51:41

In this Happy Hour podcast, we’re chatting with Ashley Taylor about her advertising experience. Watch the chat here: https://www.youtube.com/watch?v=4hdw3mMLgt0 Timestamps (5:18) Who is Ashley Taylor? (8:03) Ashley’s transition to AAF president. (11:12) What has it been like for Ashley to be the AAF president during a pandemic? (15:36) What does an account executive at NBC […] The post 044 – Adver...

043 – Editing with Joe Fulton 06.04.2022 1:37:28

In this Happy Hour podcast, we’re chatting with Joe Fulton about his editing experience. Watch the chat here: https://www.youtube.com/watch?v=p3RCoiMQ9c0 Timestamps (4:12) Who is Joe Fulton? (22:42) From high school video projects to Emmy nominated. (25:01) How was the move from the Midwest to LA? (29:33) NLE software. (51:24) Remote directing/consulting. (52:32) Studying with the Cowboy. […] The...

042 – The Business of Ballet with Molly Luksik 01.04.2022 1:43:54

In this Happy Hour podcast, we’re chatting with Molly Luksik about her experience with ballet and starting her own studio. Watch the chat here: https://www.youtube.com/watch?v=chcCdrOJ6zY Timestamps (7:48) Who is Molly? (9:26) What is being a professional ballerina like? (21:57) How has the transition been from professional ballerina to opening your own ballet academy? (23:49) Imposter […] The pos...

041 – Drone Tips and Tricks with Chad Halvorsen 31.03.2022 1:47:24

In this Happy Hour podcast, we’re chatting with Chad Halverson about drone tips and tricks. Watch the chat here: https://www.youtube.com/watch?v=PnCFUxYOb3I Timestamps (3:50) Who is Chad? (19:55) Drone stuff! (20:55) Chad’s reel. (31:47) Chad’s first drone crash. (38:49) Drone insurance. (52:15) Flying at night. (59:07) Has Chad ever done any international drone work? (1:02:47) FAA authorization [...

040 – Commercial Production with Tom Kermgard 25.03.2022 1:44:54

In this Happy Hour podcast, we’re chatting with Tom Kermgard of Kingdom Filmworks about Commercial Production and getting things done while still having fun. Watch the chat here: https://www.youtube.com/watch?v=ibsdvtCYSd8 Timestamps (3:47) Who is Tom Kermgard? (18:26) From copywriter to Kingdom Filmworks. (24:53) What are the qualities you need to make it as a producer? (29:18) […] The post 040 –...

039 – Studio & Live Production Behind the Scenes with Luke Kolarsky 23.03.2022 1:38:55

In this Happy Hour podcast, Ryan and John chat with Luke Kolarsky about studio and live production. Watch the chat here: https://www.youtube.com/watch?v=kwFEfNNEJpw Timestamps (3:18) Who is Luke? (5:56) What is it like being a jack of all trades at Backflip? (12:08) The Backflip studio demo reel. (14:37) Luke’s favorite studio set/project. (18:01) How long did […] The post 039 – Studio & Live...

038 – EV Land Behind the Scenes with Charles Warner 18.03.2022 1:26:59

In this Happy Hour podcast, we’re going to go behind-the-scenes and talk about how we pulled EV Land together. We’re going to watch the short film and walk frame by frame to show you how we made the magic. Watch the chat here: https://www.youtube.com/watch?v=sJTkkZCd5JI Timestamps (14:45) Watching EV Land. (28:58) How has EV Land been […] The post 038 – EV Land Behind the Scenes with Charles Warne...

037 – EV Land Watch and Discuss with Charles Warner 11.03.2022 1:26:59

In this Happy Hour podcast, Charlie, from MGE, is joining us to share the newly premiered short film ‘EV Land.’ This film tells the story of a ballerina who is trying to find her way. It combines ballet, hip-hop, and electric vehicles in an exceptional way. Watch the chat here: https://www.youtube.com/watch?v=TDKzondKf10 Timestamps (13:51) Watching EV […] The post 037 – EV Land Watch and Discuss w...

036 – Live Event Production with Brent Hoffman 18.02.2022 1:58:03

In this Happy Hour podcast, Ryan and John chat live event production with Brent Hoffman. Watch the chat here: https://www.youtube.com/watch?v=4b0FbjUcmJ4 Timestamps (1:51) John had a baby! (4:16) Perodigm wall wrap. (8:43) Why live? (13:10) Restream.io (17:53) Why do you need to do that live? (26:31) Multi-cam live theatre productions? (31:28) What is the minimum equipment […] The post 036 – Live...