The B2B Playbook

🎬 How do you create LinkedIn Ads that lead to pipeline and REVENUE? What if you don't have a very big ads budget to play with? What objectives should you use? What about creative?? We only had $500 to play with, so we had LinkedIn Ads expert Justin Rowe come in and devise a plan to make us ROI positive as soon as possible. This is part of our experiment to see if, along with 4 of THE BEST markete...

🎬 How can you create the PERFECT landing page for your B2B business? And what copywriting techniques can you use to help you convert MORE TRAFFIC into paying customers? We've got copywriting and landing page wizard Jess Cook to show us exactly how. This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀 SUB...

Are you a B2B marketer struggling to navigate the challenges of a down economy? You're not alone. But what if we told you that even in tough economic times, you can still generate demand and prove your worth? Today we dive deep into the strategies that successful B2B marketers use to thrive in a down economy. We'll share insights on how to optimize your marketing strategy, navigate budget cuts, an...

🎯 Join us on a mission to create The Perfect B2B Marketing Campaign! 💼✨ We know that every great campaign begins with customer research, and that's exactly where we're starting! 📚 In this exciting video, our Customer Interview expert Ryan Gibson 👨‍💼 will take you behind the scenes as he interviews our Dream Customer, Monica, to uncover valuable insights that will fuel our next marketing camp...

🎬 Welcome to our latest video where we dive deep into the world of B2B marketing. We're testing if four of the best B2B marketers can create the perfect B2B marketing campaign. 🚀 All good campaigns start with customer research. So we got THE BEST in the business to help us out. Ryan Gibson is the founder of ContentLift.io, and is here to interview our Ideal Customer - Monica. SUBSCRIBE and follo...

If you got THE BEST b2b marketers together... could you create THE PERFECT campaign?? To do it, we're going to need to create some serious wins for us and our collaborators. Win-win-win… …win-WIN! As we try our best to deliver the PERFECT campaign, we’re trying to get a total of 5 wins from the same campaign! What’s all this about? Well it’s our first collaboration campaign, with sponsors, experts...

In action packed episode of The B2B Playbook, we into the heart of effective B2B marketing with their innovative 5 B's Framework. This comprehensive approach is designed to help B2B marketers drive sustainable growth for their businesses. From the initial stages of understanding your customers to optimizing your marketing workflow and leveraging advanced tactics like neuromarketing, the 5 B's Fram...

In this episode, we dive deep into the world of B2B marketing, sharing key insights and strategies to help you optimize your marketing workflow. We discuss the importance of the 80/20 principle, finding your 'why', the power of partnerships, and much more. 🎯 Key Topics Covered: 🎯 1. The 80/20 Principle in B2B Marketing 2. Bridging the Gap Between Sales and Marketing 3. The Power of Partnerships...

Events can be a GAME changer for your business 🚀 But the last thing we want is another online webinar! We’re all thinking it. If you’re anything like us, some of these event invites get automatically filed away to some dark folder in Gmail to never be read, or deleted immediately! But let’s challenge that and ourselves to do events differently. Because it’s still an amazing channel for B2B market...

We’ve talked about reporting a few times. It all sounds easy until you get to building it for yourself. And then you realise there’s a lot of practical gaps from the theory to the practical implementation! Well that’s what we’re hoping to address in this episode! Pasha Irshad joins us as another true expert, to take us through exactly how to set up and use reports to facilitate alignment between y...

📺 The best B2B marketers collect and ACT on customer insights. But how do you actually do it? In this episode, we show you first HOW to conduct a customer interview, and then how we use those insights to adjust our marketing strategy and tactics. You'll also learn about how our demand gen program 'The B2B Incubator' has helped marketers in small teams. You can find more helpful content and resour...

CABs, Customer Advocacy Boards. Little known wonders of the B2B marketing toolkit. While they’re not right for every business and for every stage of growth, it’s an important one to cover off. Because it could help you close the loop on the growth cycle. We get another truly helpful expert, this time in CABs, to come talk to us all about it in this week’s episode. Taylor Bogar joins us right in th...

We've created demand for The B2B Incubator using our podcast and LinkedIn from the ground up. It's now delivering regular pipeline and revenue for us. But we want to prove that we can do it again, so we're starting from scratch on YouTube! In this episode we show you how we're building our YouTube channel. We're just getting started, so we're sharing our results so far and our plan to grow. Key to...

It’s a monumental episode! We have such a special guest on the show this week. The GODFATHER of helpful marketing. Someone who has provided a significant amount of inspiration to us in our own journeys. This week we chat with Timbo Reid, as he shared with us what being helpful in marketing really means and how to go about it and stick at it. There’s a few great stories in there and is a timely rem...

Community. Can’t live with them, can’t live without them. And they’re a hell of a nut to crack to build a successful one in any case! Thankfully we were able to get Katie Ray onto the show this week to give us a masterclass on all things community! She shared with us some important foundations to put in place, as well as how to manage the unpredictability of growing a community. It’s a very helpfu...

While we’re on the topic of optimising… How’s your LinkedIn personal and company pages looking? Chances are, it’s not getting that much love. If it is, are you struggling with how to take it to the next level, while making sure you’re growing but not alienating potential customers? How do you even build a genuine relationship anyway on LinkedIn? All you seem to see are sales pitches in DMs after s...

Content marketing comes down to standing out and building trust. But it’s easier said that done more than most things in our B2B marketing lives! So this week we got a true expert in Jess Cook to tell us all about what successful content marketing looks like. There’s so much value in what she says about how to start and where to go from there to keep scaling, even how to use those pesky AI tools t...

You’ve probably tested LinkedIn ads, but not like this… We’re speaking with a true expert on them this week. And as usual, we’ve zero’ed in on someone who’s being helpful with their expert content! Justin Rowe takes us through his thoughts on how to make LinkedIn ads a success for any business, by thinking about it as an amplifier of your marketing ecosystem and not just another channel. Who knows...

Your sales team responsible for outbound? Wonder if it should sit within your marketing team’s remit? Well we think they’re part of the same growth engine and should definitely sit together! Even if the division of labour isn’t as clean. This week we have a helpful expert on outbound join us to discuss exactly what effective outbound looks like and how marketing and sales can and should work toget...

A special guest this week. Bryan Williams joins us to discuss all things partnership! We’re lucky to have him on the show. He is the founder of Hockey Stick Advisory, through which he helps tech businesses grow and scale by building curated partnership ecosystems and previously led Xero’s partnership ecosystem across AU and NZ. So he definitely knows what he’s talking about! Beyond that, he’s just...

We've taken a quick break from 'Be Better' to bring you George Coudounaris' interview from the The LinkedIn for B2B Growth show . It's not just because he loves the sound of his own voice... ... it's because he talks in-depth about: What is demand generation? What are the key benefits of demand generation marketing? Is demand generation marketing a short-term or long-term play? How can B2B Markete...

Still struggling to keep up with content creation? Even with a system in place, new channels and their content requirements can quickly blow out your workload. We’re here to help, particularly you small business marketers! We recap our content repurposing framework and process, but also give you some great tips on how to take it to the next level! You can find more helpful content and resources at...

Scale can be a problem in itself.. As your business grows, the mission gets fuzzy and the brand gets harder to explain. That can happen internally and externally. It makes it harder for your brand to stand out, and certainly makes your job as a B2B marketer harder! If it’s hard for your team to remember the tagline, how will your customers remember what it is that you do and your potential custome...

Not another piece of content about Chat GPT! Well it is, but hopefully not one to make you either imagine riches or worry about your job! It’s inevitable that such AI tools will become a part of your workflow, if it hasn’t already. But B2B marketers, don’t worry. We have some good news. It probably means even more work for you! And it’s easy to understand and utilise them if you know where they sl...

Retaining an existing customer is cheaper… That’s the common saying, and it’s certainly true. We’re going to run you through how to make that the case by working on deal expansion and retention. We’ll talk about specific examples of how to do this and ways to measure the success of your efforts. Links Mentioned: Harvard Business Review Article RE Retention Ep 72 - Previous Measurement Episode Arti...