The B2B Playbook

If you want more customers to buy your product or service, you need to build trust with them first. Trust that you won’t let them down, that you will deliver the outcomes expected, and that they won’t regret their decision for choosing your company. Companies that are focussed on ‘selling the meeting’ don’t build trust. In an effort to look for the ‘needle in the haystack’ that’s willing to buy fr...

If you're a CMO, CRO or Head of Sales, you should be asking yourself: how can our teams work better together to drive more revenue, in a more efficient way? We've come across so many organizations that have bloated methods for acquiring customers. They're loaded to the brim with hungry SDRs who have 'book the meeting at all costs' as their mandate. They've handcuffed marketing and reduced them to...

Are you struggling to acquire new customers profitably? Do you have a bloated sales team that are trying to find the needle in the haystack? Are customers churning after being sold a dream you can't deliver on? You may have been setup to fail with a sales-led model that just won't work for your business as you scale. To answer your prayers for a 'better way', we've teamed up with 7x ex Head of Sal...

We’ve shared our 5 BEs Demand Generation Framework with you in over 140 episodes of The B2B Playbook. That’s our ‘free, easy’ way for marketers to get started learning about what a Demand Generation program should really look like. But working out exactly how to implement a Demand Generation engine in your business is going to take time and considerable effort – often outside of your regular worki...

We sat down with Alan Hale, president of Consight Marketing Group, to discuss the importance of voice of the customer (VOC) research for B2B companies. Alan is a true expert in the field, and he shared his insights on why customer obsession should be the North star for any business. According to Bain & Company, only 21% of B2B companies identify and act on customer insights. That's a shockingl...

When sales and marketing play on the same team, an organization is able to acquire new customers far more efficiently. But the two are so often at odds with each other. Marketing are pressured to generate 'leads' right now, often forcing their hand to pass onto sales low-intent leads that have little interest in buying. Sales are just looking for 'hot deals' to meet their quotas, and become disgru...

Sales and Marketing alignment is the holy grail for an organization. When the two work together, the business benefits enormously by having a much more efficient method of acquiring new customers. But the reality of most organisations is the two teams are often at odds with each other. Marketing are pressured to generate 'leads' right now, often forcing their hand to pass onto sales low-intent lea...

What tools should you have as part of your Demand Generation Tech Stack? This week, we share our favourite tools that we use and that most B2B marketers should consider having in their arsenal. You'll see what we use for our own personal B2B tech stack, including tools we use for content creation, LinkedIn automation, website tracking, and more. They also provide recommendations for CRMs, marketin...

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX --- How should you measure the success of your Demand Generation programs? What KPIs should you use? This week, we walk you through our proven 3-tiered framework for measuring the success of your demand generation...

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX --- How much budget should you allocate to Creating Demand versus Capturing Demand? In other words, should you be spending more getting in front and building trust with future buyers, versus going after those 'in-...

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX --- Want a demand gen content framework that builds trust and pipeline from your future customers? How can you then get it in front of your target audience? How does this help build pipeline? We're back with anoth...

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX --- In this episode, we're sharing our proven 5 BEs framework for demand generation. This simple yet powerful framework has helped B2B marketers like you go from being in service of sales to consistently contribut...

Want to make the change from lead generation to demand generation? Making the shift from lead generation to demand generation can be a game-changer for B2B marketers looking to drive sustainable, scalable growth. But knowing how to execute that transition smoothly is key. In this episode, we lay out our proven 5-step framework for successfully implementing a demand gen strategy without disrupting...

Are you struggling to generate consistent demand and pipeline for your B2B business? In this episode of The B2B Playbook, we dive deep into 10 critical questions that will help you determine whether you need to start your demand generation strategy from scratch or simply plug the gaps in your existing approach. You'll love our comprehensive framework to audit and optimize your demand generation ef...

How do you get buy-in from your organization to pursue Demand Generation as a strategy? We show you EXACTLY how, step-by-step. (Plus we share some free templates to help you put together the presentation you need to!) We cover everything from evaluating the effectiveness of your current lead generation efforts to calculating the true ROI of your marketing activities, including often-overlooked cos...

Are you wondering if demand generation is the right fit for your company? We bring out the whiteboard again in this video to explore which companies are suited for demand gen. We'll take into account different go-to-market strategies, industries, and business models. We examine real-life success stories, from traditional manufacturing to cutting-edge SaaS businesses, demonstrating the power of dem...

When is the right time to invest in Demand Generation? Are you struggling to scale your B2B business? Tired of feeling like you're searching for a needle in a haystack when it comes to finding new customers? If so, it might be time to explore demand generation. What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practition...

What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight. Head over to Sessions.us and sign up for a 14-day free no strings attached free trial https://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybk This is...

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial https://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybk This week we have one of LinkedIn's very own marketers - Lucy Sonter - on the show to walk us through how the beast itself pulls together its own B2B go-to-market strategy. Lucy shares stories and examples from successful prod...

Thinking of starting a B2B podcast for your company or personal brand? Or running one but you it's not achieving the goals you wanted it to? With 130+ episodes in the bank and over $1million+ in pipeline generated from their podcast, hosts of The B2B Playbook Kevin Chen and George Coudounaris share all the things they wish they knew before getting started. Because let's face it, it wasn't all suns...

This week we have B2B SEO strategy and execution expert Sam Dunning on the show to walk us through how B2B marketers can use SEO to capture more demand and drive pipeline while they sleep. Sam shares his no nonsense strategies and frameworks that transform SEO from a mere traffic generator to a robust lead and revenue-driving machine. Learn about common pitfalls, advanced tactics, and the essentia...

How can B2B SaaS companies drive long term revenue with Demand Generation? What gaps do most have in their strategy? How can they execute this strategy with so few resources? This week George Coudounaris sits down with Factors.ai to share The B2B Playbook's Demand Generation Framework - The 5 BEs Framework. He also answers questions from the audience on practically applying this framework, as well...

This week we sit down with B2B Social Media Marketing expert Meryoli Arias to share how she helped Apollo.io's social media grow 400% in 9 months. She details the strategies she used to drive this rapid growth, and has set the foundations in place for a brand that continues to grow because people know, like and trust it. Tune in and learn: + the importance of 'listening' and amplifying the voices...

Demand Generation Marketing is one of the most important go-to-market strategies that a business must execute if it wants to scale profitably. But it can be so confusing and seems so hard to define. The good news? We have a framework for Demand Generation marketing that has been rigorously tested, and led many B2B marketers to go from being 'order takers' from sales, to being the major contributor...

This week we sit down with B2B BoFu content expert Lashay Lewis, who shares her strategy and secrets of a Bottom of Funnel Content Strategy that converts and captures demand. She unveils the intricacies of tailoring content to drive conversions, providing practical strategies to nurture prospects effectively at the final stage of the buying journey. Tune in and learn: + techniques for measuring an...